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Try This New Video Preview on Facebook Instant Articles

UPDATE: Facebook has temporarily stopped the autoplay of video previews on Instant Articles, but may revive the function later. Users can continue to add videos as a preview, and it is still a great tool to improve performance on your Instant Articles. Happy posting!

There's a new function for Facebook Instant Articles that shows a video preview on mobile. The option has been successful for some of our clients at RebelMouse, and we want you to give it a try too!


Facebook now has a video preview for Facebook Instant Articles. Here's what it looks like on the native mobile app:

How to Enable Video Preview for Facebook Instant Articles

On your Facebook Page, head over to "Publishing Tools" in the navigation menu at the top. Then, in the left-hand navigation toward the bottom, look for the Instant Articles header. Below it, click "Configuration." Once there, click "Settings" to open up the menu and make sure that the "Use video in News Feed link preview when available" box is clicked:

Next, grab the URL of a video on Facebook you want to use as a preview. You can also use a GIF and convert it to an MP4 file via a free site, such as this one.

Copy the link and add it to the "Video" field in the Social Copy tab in the right navigation:

Click "Save" and you should be all set. Remember, this is just for Facebook Instant Articles, so you will need to have Instant Articles turned on and working. You will only be able to see the preview video on mobile. Happy posting!

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subscription model for publishers
Content Strategy

In 2022, Publishers Take Back Control With Subscription Success

Users are ready to pay for content that delivers

The Rise of the Mature User

It's been a long and winding path, but in 2022 the subscription model continues its upward trajectory as a top revenue strategy for publishers of all sizes. The tug of war between platforms and publishers reached its peak in the last few years of the previous decade, leaving users desperate for a modern user experience that's clear of any clutter from the duopoly that is Google and Facebook. This is why intelligent paywall models are a top choice for users looking to consume content right from the source. When done correctly, the strategy can work for any type of media. The New York Times, a frequent showpiece example of the power of paywalls, is constantly reporting record-busting subscription numbers, with 7.6 million digital subscriptions in 2021.

And it all makes perfect sense. The subscription model eliminates the middleman — such as the platforms — so readers get the experience and content they want, and publishers get the cash they need.

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Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

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INP and Core Web Vitals what you need to know
Rebel Insights

INP and Core Web Vitals: What You Need to Know

In this article:

What Are Core Web Vitals?

What Is INP?

Why INP Is More Challenging Than FID

How to Improve Your INP Score

INP Debugger

Front-End Solution

Get Ahead of the Rest of the Web

It’s been more than two years since Google let the world know that its Core Web Vitals metrics are the new benchmark for measuring a site's performance in its search results. Developers have since felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

Now, the definition of what makes up Core Web Vitals could change. A new responsiveness metric called Interaction to Next Paint (INP) may replace First Input Delay (FID). During Google’s I/O conference in May 2022, it was announced that the INP metric was still in its experimental phase. You can watch the announcement here:

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Sign Up for RebelMouse’s Free Website Health Check
Rebel Insights

Sign Up for RebelMouse’s Free Website Health Check

Most publishers are bogged down with day-to-day content strategy and creation, which usually means their technology suffers. That translates into poor search rankings, traffic dips, and loss of revenue.

Even so, the idea of replatforming to a new CMS, migrating your data, and overhauling your site’s architecture can sometimes feel more daunting than simply fixing the issues your website currently faces. But the stumbling block here is that most publishers aren’t even sure what the exact problems are with their current site.

That’s why RebelMouse offers a free website health check. This comprehensive audit will help you make a data-backed decision on what the best and most cost-effective next steps are to brighten your site’s future. Here’s what our health check includes:

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