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Try This New Video Preview on Facebook Instant Articles

UPDATE: Facebook has temporarily stopped the autoplay of video previews on Instant Articles, but may revive the function later. Users can continue to add videos as a preview, and it is still a great tool to improve performance on your Instant Articles. Happy posting!

There's a new function for Facebook Instant Articles that shows a video preview on mobile. The option has been successful for some of our clients at RebelMouse, and we want you to give it a try too!


Facebook now has a video preview for Facebook Instant Articles. Here's what it looks like on the native mobile app:

How to Enable Video Preview for Facebook Instant Articles

On your Facebook Page, head over to "Publishing Tools" in the navigation menu at the top. Then, in the left-hand navigation toward the bottom, look for the Instant Articles header. Below it, click "Configuration." Once there, click "Settings" to open up the menu and make sure that the "Use video in News Feed link preview when available" box is clicked:

Next, grab the URL of a video on Facebook you want to use as a preview. You can also use a GIF and convert it to an MP4 file via a free site, such as this one.

Copy the link and add it to the "Video" field in the Social Copy tab in the right navigation:

Click "Save" and you should be all set. Remember, this is just for Facebook Instant Articles, so you will need to have Instant Articles turned on and working. You will only be able to see the preview video on mobile. Happy posting!

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Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
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Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, frequently reports on how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse has consistently outperformed major CMS platforms on Google's most critical metrics throughout the year:

Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web VitalsFrom Ahrefs.

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

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Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

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