Subscribe to Our Newsletter

x

The Path to Distributed Publishing (Part 2)

This is the second part of a three-part series on the path to distributed publishing. ICYMI, here's a brief history of how we got here.

What Does It Mean for Websites?

Websites are not dead. But their purpose has changed, and their focus has shifted. Great websites are now social companions — built to help build loyalty and depth with the much smaller group of readers reached who've fallen in love with a publisher's voice.


Websites are a vital redistribution opportunity if used correctly. Rather than hoping for social to drive traffic to a website, a great website should hope that it can bounce Facebook's traffic back into other platforms and back into Facebook where it can play a key part of viral loops.

Most of the product choices made in the two decades of building publisher websites are now irrelevant. A great website today is simple and clean to its users, but tied tightly at every data layer to social.

What Does It Mean for Tech?

A CMS that builds websites alone is solving yesterday's problems.

Technology costs for publishers have the opportunity to be drastically reduced. As the platforms take on all the bandwidth of hosting video and images equally, new platforms are emerging like RebelMouse, Sprinklr, Percolate, and Adobe that help publishers adapt to the new era.

TasteTalks.com, powered by RebelMouse.

Some publishers kept their technology stack incredibly lean and simple. These publishers are at great risk right now because they never built the data layers that act as flashlights in the dark. Those flashlights are necessary especially when a landscape change happens at the speed of an earthquake.

Some publishers built huge technology stacks with their own data centers and large teams to essentially rebuild what everyone else is building. Usually, the technology built was all for the website-as-a-destination era with a large percent of the development done to enable ad tech, arguably one of the strongest reasons everyone is leaving the open web.

Distribution in a nutshell.

These publishers are at great risk because their costs are in the wrong place (websites) and are very significant. They need to switch airplanes in mid-air without landing. Many are setting themselves up and preparing to make the hard move fast, but few are taking it yet before it's too late.

Check out The Path to Distributed Publishing (Part 3): How Distributed Publishing Impacts Editorial Teams + Institutions.

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

Keep reading... Show less
Subscribe to Our Newsletter