14 February 2019
5 Tips For Successfully Deploying Social Media
Published 14 February
For businesses, social media platforms are places to communicate with costumers. Therefore, it is very important to be active and visible on social media channels as an organization. But if the message does not have the right impact, it will not come across properly. What can you do as a business to make the most of the power of social media?
1. Focus on interaction
Currently, 80% businesses in USA use social media as a one-way channel. The word "social" does not stand for nothing in "social media". Social media are an excellent way to create more involvement by talking to your target group. A higher involvement ensures that followers are inclined to follow you and read your posts. But it's not so easy, you need to know more and more about your targeted group. You must find out the best time and unique content for your social media post.
You can use bots for social media marketing to create, manage and schedule your posts to save your time. But you must stay active on your social channels to enter into the dialogue during business hours. Monitor what's happening among the target group and try to actively respond to their issues, reviews or complaints. In addition, it is also effective to start a discussion. But remember that you are not completely bombing your followers with your posts. After all, it's about the content.
2. Use a conversational human voice
But how do you communicate with your target group? It is important which tone of voice you use on social media. The human tone, also known as the conversational human voice in the literature, appears to have a positive effect on customer relations with organizations. This is a natural, friendly and informal style of online communication. Social media engagement where the human tone is clearly expressed in the message, can help an organization to a higher degree of involvement and a better reputation. Especially in the time of social media everyone is used to communicating in a human tone. So leave that formal, corporate tone and your target group does not bother you with jargon and management language. A conversational human voice really works!
3. Contest: yay or nay?
Screaming mad you probably get all those Like, share and winnings. Nevertheless, a contest can help you reach your target group. Make sure the action is clear and simple. For example, do users have to tag friends? Or like the message? If you ensure that your message generates enthusiasm instead of irritation, such a giveaway can be very effective. Use the power of social media and actively get started with these channels. Using social media channels as a business card where you present and promote your organization. Use social media as an interactive platform. Provide your customers with interesting articles and news. And if you occasionally organize a giveaway, this can be a very effective way to create more involvement.
4. Use visual content
One of the most popular trends in social media is the use of visual content. This trend does not seem to stop for the time being. Images do very well in generating interaction, as opposed to long stories on Facebook, for example. Being active on social media goes beyond just being present and posting and sharing interesting textual content. Also make sure you share attractive and relevant visual content. You can hire bots to schedule your weekly tweets and Facebook posts. These can be (product) photos, informative images such as info-graphics or team photos.
5. Provide variation in your content
Last but not least, it is important that you vary in your content. Your target group can get bored if you place the same thing each time, such as asking a question, an image or a nice video. If you can't manage to update your social media accounts during business hours, then hiring bots for social media marketing could be another great option. You can schedule all your tweets and Facebook posts with ease. But make sure that you provide surprise elements and respond to current events.
Do you find it difficult to let go of your creativity? As an organization, think carefully about how you want to use social media. Social media require a considerable time investment, but it pays to look at this critically. The social media tips in this blog can help you make the most of the power of social media.