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Targets in the Social Scheduler: finding the right audience was never easier

You've used the Social Scheduler before, where you can distribute your content to social networks. And of course you've seen Discovery before, where the fine tuning for social distribution happens.

Well, we're doing some feature upgrades that will make working with both tools in the Entry Editor easier.

We want you to always get to the right audience with the right content, so for that we've made improvements to the targeting. Now you can easily see a card with the target's basic information while doing the scheduling.
Step by step below:

1. Go to the Entry Editor, either by clicking on 'Add Post' or by editing an existing article.

2. Go to the Discovery tab, and enter a tag and select 2 or 3 targets to test this.

You can edit/customize the comment copy in Settings > Templates > Comments Template:

3. Go to the Social Scheduling tab, you'll see a collapsed list of your selected targets there. By clicking on it you'll be able to expand it.

4. To @ mention a target in the post's description, click on '@ post'. The target will appear in the description above the media.

5. By clicking on the little arrow in the target's name, a card will display where you can see the contact's info, a link out to their page/site and what email addresses we have saved from them. You can also add a new email address from the card.

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The Most Secure CMS of 2022
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The Most Secure CMS of 2022

Why RebelMouse Is the Most Secure CMS on the Web

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

Most websites get hacked. RebelMouse has never been hacked.

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Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

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The Subscription Model Is Taking off and Competition Has Never Been Steeper
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The post-pandemic user landscape is still ripe for subscription revenue

You can get a subscription for everything these days. Whether it’s a cheese-of-the-month club or annual access to read your favorite content, the subscription-based model has continued to gain steam in recent years. In fact, the market for digital subscriptions is valued at $650 billion according to a new report from Lineup, a subscription management solution.

The power of the subscription model has been growing since even before the COVID-19 crisis began, and isn’t showing any signs of slowing as we enter a post-pandemic landscape. According to What’s New in Publishing, Gannett reported a 46% year-over-year increase in digital subscriptions in November 2021, putting them at 1.5M total subscribers. Hearst grew its digital subscriptions by 50% in 2021.

But subscriptions aren’t just for big name publishers. Users in 2022 are ready to pay up for legacy names and new media companies alike, as long as it’s for an experience that’s beneficial to them, reliable, and free of the clutter that can come from third-party platforms. Speaking of platforms, even TikTok and Instagram have started to gauge their audiences’ temperature on subscription experiences. So, the competition has never been steeper for publishers looking to build a subscriber base. Unfortunately, launching a simple paywall may not be enough.

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New data from Chartbeat shows engagement time is increasing despite traffic dips

Getting users to your site is only half the battle. For publishers, it’s now become more critical to focus on how long those users stay on your site — and if they ever come back. Q1 2022 data analyzed by Chartbeat found that engagement is on the rise, even though metrics like pageviews and mobile traffic experienced a decline.

Chartbeat measures engaged time by the “amount of time that readers spend actively engaging with a page — scrolling, clicking, or moving their mouse.” With this in mind, their data showed that most regions in the world registered an average of 30 seconds of engaged time on site in Q1. Readers in Latin America led the results with an average of 34.7 seconds of engaged time.

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