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Target Social Accounts With Rebel Discovery

Chances are that only a fraction of your content is getting to the audiences it deserves. As a core component of the RebelMouse platform, Rebel Discovery give teams an efficient playbook to systematically connect content to the right audiences, build sustainable social relationships, and make distribution a strength in your organization.

How it works:

1) Target

We're blurring the lines and empowering writers to think content creation and distribution at the same time. The tags of your post will surface suggested Facebook & Twitter accounts to link to your content; edit the tags to optimize results article tags. For each post, select 2-5 discovered accounts that align with your editorial identity:

Pro tip #1: Instead of always going for the big names, be strategic and opt for lesser-known pages with solid fan bases. This increases the likelihood of building a content-sharing relationship.

Pro tip #2: To further attract attention and promote a Facebook page in your post's comments, check off 'Promote in comments' once you select a target account in Discovery search. Note: You can select only one account per post:

2) Connect

Social Outreach

Let account owners know your content exists and spark a relationship by sending subtle social pings in the form of an automatic 'like' of their recent post and/or directly emailing potential partners using built-in functionality.

Before you send social pings, you can easily choose to view which post the platform will like:

The result of sending a social ping:

If you opted to promote a target account in your post comments, here's how it looks on Facebook once the ping is sent:

Email Outreach

Don't feel restricted to just using the pings sent through Discovery. Switch to email outreach drafts, where email functionality is built into the workflow. RebelMouse automatically pulls in email addresses of account owners and template language so you can easily message them, say you love their page, and indicate you have great stories for their fans:

3) Optimize

At RebelMouse, we truly believe that the life of a story begins after publish. You can optimize your content at anytime + strategically modify tags, link more social accounts, and continue outreach efforts:

Pro tip: Use the Discovery bookmarklet to easily access full Discovery functionality from any published post.

Learn more about how to access the Discovery bookmarklet.
Next: Set Up Social Publishing

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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