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Target Social Accounts With Rebel Discovery

Chances are that only a fraction of your content is getting to the audiences it deserves. As a core component of the RebelMouse platform, Rebel Discovery give teams an efficient playbook to systematically connect content to the right audiences, build sustainable social relationships, and make distribution a strength in your organization.

How it works:

1) Target

We're blurring the lines and empowering writers to think content creation and distribution at the same time. The tags of your post will surface suggested Facebook & Twitter accounts to link to your content; edit the tags to optimize results article tags. For each post, select 2-5 discovered accounts that align with your editorial identity:

Pro tip #1: Instead of always going for the big names, be strategic and opt for lesser-known pages with solid fan bases. This increases the likelihood of building a content-sharing relationship.

Pro tip #2: To further attract attention and promote a Facebook page in your post's comments, check off 'Promote in comments' once you select a target account in Discovery search. Note: You can select only one account per post:

2) Connect

Social Outreach

Let account owners know your content exists and spark a relationship by sending subtle social pings in the form of an automatic 'like' of their recent post and/or directly emailing potential partners using built-in functionality.

Before you send social pings, you can easily choose to view which post the platform will like:

The result of sending a social ping:

If you opted to promote a target account in your post comments, here's how it looks on Facebook once the ping is sent:

Email Outreach

Don't feel restricted to just using the pings sent through Discovery. Switch to email outreach drafts, where email functionality is built into the workflow. RebelMouse automatically pulls in email addresses of account owners and template language so you can easily message them, say you love their page, and indicate you have great stories for their fans:

3) Optimize

At RebelMouse, we truly believe that the life of a story begins after publish. You can optimize your content at anytime + strategically modify tags, link more social accounts, and continue outreach efforts:

Pro tip: Use the Discovery bookmarklet to easily access full Discovery functionality from any published post.

Learn more about how to access the Discovery bookmarklet.
Next: Set Up Social Publishing
content marketing

Why RebelMouse Is the Best Content Marketing Platform

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The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

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There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

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How exactly Google determines search ranking largely remains a mystery for publishers, but what we do know is that the search engine continuously rolls out updates to its algorithm. And while sometimes these updates are small and nearly unnoticeable, other times they result in massive changes around the way Google crawls content, often disrupting the rankings of webpages all across the globe.

With each one of these algorithm changes comes a new approach to search strategy. It's a lot to keep up with in a competitive digital landscape. Publishers are already burdened with the task of creating high-performing quality content that's easy to find on Google and, in turn, easily shared across social. It's a job that can't be solved with advertising dollars either. It's estimated that nearly 80% of users disregard paid search results. Pair this with the fact that 93% of all online experiences begin with a search query and you're left with the realization that it's never been more important to prioritize search engine optimization.

The good news is that RebelMouse has a unique approach to SEO that leverages the tools available to us from the open web alongside our proprietary technology that enables users to win key phrases with every publish. The best part? The platform is designed to empower the people who live closest to content: writers and editors. Here's how it works.

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Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

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Building Premium Communities and User Journeys on RebelMouse

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Read our deck here...

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Dynamic Voting: Grow Traffic and Engagement Organically

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Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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The revival of search has brought with it a maturation of what makes for a solid search engine optimization (SEO) strategy. The algorithm is now savvy about robotically written articles designed to win a specific set of keywords. As Google's search engine has gotten smarter, its web crawler software, casually called the "Googlebot," has also evolved in terms of how it indexes data.

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Facebook Offering Small Business Grants Program During COVID-19 Crisis

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Publishers big and small all over the globe are grappling with the financial constraints caused by the COVID-19 pandemic. Trying to find the right brand messaging in this unprecedented time is a balance that none of us have ever faced before.

We've developed a live-blog experience that's designed to maximize your potential on search. Keep your audiences up to date by the second as they turn to you for the latest news, updates, and guidance.

In an effort to help ease the strain on publishers, Facebook has announced a Small Business Grants program for publishers. The social network is offering $100 million in cash grants and ad credits during the crisis. The offer is available for up to 30,000 eligible small businesses across 30 countries.

More information on how to apply for the program is forthcoming. Click here to learn more and sign up for updates. Check out Facebook's COVID-19 Business Resource Hub here.

Live-Blog Feature: Publish Real-Time Updates + Maximize Search Performance

Make sure your audience never misses an update

Many organizations are facing communication challenges after the recent outbreak of COVID-19. With so much information available everywhere, it is harder than ever to control the message of your own audience.

At RebelMouse, we're constantly iterating on our platform to help you make your content as relevant as possible. In the current news environment, staying on top of breaking stories using live blogs is incredibly important.

We've implemented our own version of the live-blog experience that's designed to maximize your potential on search. We power this new functionality using WebSockets, which allows for near-instant updates.

The advantage of creating a live blog using RebelMouse is that we index each live-blog update for search so that you receive SEO credit for every single update. This means if one of your live-blog updates hits on a key search phrase, it can drive a lot of traffic from search. This is superior to the traditional way of doing live updates where it was simply embedded JavaScript loading posts.

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The RebelMouse Creative Agency

  • Built for Times of Uncertainty
    • RebelMouse has had a distributed, remote workforce for years:
      • Our team collaborates easily across time zones.
      • Leaders in the company excelled within an ethos of remote work.
      • Our growth-centric team has worked closely together for years.
      • RebelMouse is made up of 60 people in 28 countries, exempt from any risk of a centralized shutdown.
      • Iterative culture that allows us to adapt rapidly to change
      • Diversified portfolio - we have clients across every vertical and every business type. Our solution works for brands and media companies of varying sizes and any content vertical
    • We're the best in breaking news and crisis communications:
      • Our digital services agency built the version of Axios that fueled their rapid growth, making them a new media giant over the past three years.
      • United Airlines uses RebelMouse's agency and tech services to power their content hub and communicate with customers.
      • We're the agency behind La Verità, a subscription-based news site in Milan, Italy that has been at the center of the COVID-19 crisis.
    • We build products designed for a mobile, office-less world:
      • Editors, writers, reporters, and creators can keep up with breaking news and vital edits, and can create content all on their mobile device.
      • In times of crisis, being fast to respond is critical. Solutions that require a desktop environment to create and edit content are no longer appropriate.
    • We don't require any new capital:
      • Our business can elegantly move up and down like an accordion to fit in the current publishing climate.
      • RebelMouse has not required capital for over three years, and is in a strong cash position to survive hard economic times.
    • "No business travel" has been our company policy for many years:
      • It's our policy to avoid business travel if possible. We haven't required a single in-person meeting to close a new deal or launch a new property in years.
      • We know how to work with clients through technology to understand each other and deliver what's needed for success.
      • Our unique work culture makes us very resilient in times where business travel is shut down.
  • Lower-Cost Products With Bigger Returns
    • We build best-in-class digital experiences:
      • The RebelMouse CMS will outperform any platform on page speed, stability, and breadth of features.
      • We power massively popular websites and scale without breaking a sweat.
      • Our CEO is a technical, product-focused person who built HuffPost. The team she's built at RebelMouse since 2012 is passionate about products that outperform.
  • Digital Growth Specialists
    • RebelMouse + Media companies:
      • We grow RPMs.
      • We improve ad visibility.
      • We create new opportunities for digital revenue.
        • Paywalls
        • E-commerce
        • Native advertising
        • Programmatic advertising
    • RebelMouse + Brands:
      • Our digital agency helps brands reach potential customers at scale by winning in search and social.
      • We put in better conversion units and the data systems to track iterations on the metrics that matter.
      • RebelMouse technology builds smarter, faster pages that convert better for paid campaigns.

Learn more about the team at RebelMouse.

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