Webmasters and Internet Marketers use article spinners to produce multiple versions of articles based on the same source material. This “spinning” produces new versions of these articles by hand, through automation, or by a combination of the two, that are useful for expanding the volume of content on multiple web pages without resorting to placing exact or close copies online. Google and other search engines penalize websites in their proprietary methods of ranking web pages for duplicate content.

If you are looking for a spinning tool that generates human written content you should check out this link.

Is Using An Article Spinner Ethical?

All news agencies use spinning techniques, and have done so for long before there was an Internet. There are only so many ways of reporting the day’s events, and since every news outlet required their own version of these events to report to their readers, a form of article spinning has always been used in the industry. This version of conveying a small amount of identical information in new and imaginative ways was never considered to be a detriment to the quality of the information that was reported as long as the end result was accurate and effective.

Writers have always used every tool available to them

All writers use tools like dictionaries and thesauruses to find exactly the right word when composing sentences. Writers are taught to use these tools to avoid simple repetition as well. If several paragraphs in a row feature the same word to describe something, it will become dull to the reader. Using word choice optimization tools like a thesaurus is another form of article spinning that predates the Internet.

Technology Assists Even Creative Writers

Writing composition programs like Microsoft Word have become the de facto standard for writing in the digital age. All authors of all types of material rely on their automated tools for spelling and syntax correction. These programs will also point out more subtle grammatical errors like sentence fragments and mismatched object and verb tenses. It’s not considered unethical to let such utilities take some of the drudgery out of writing.

Search Engines Demand A Lot Of Content To Be Ranked Well

The methods search engines use to rank web pages is obscure and webmasters are forced to place as much content in as many forms as possible on as many outlets as possible in order to ensure that web crawlers index their pages properly. If Google truly valued quality over quantity, it wouldn’t place so much emphasis on the amount of links to any particular page, and would adjust its algorithms accordingly. Google and other search engines have laid the rules for webmasters, and those rules require lots and lots of content above all other considerations. Web spinners are simply a way to remove some of the drudgery of producing multiple versions of informational content more easily. Search engines don’t index the web by hand. Using technology to avoid drudgery is not unethical.

What kinds of article spinning are there?

We’ve determined that article spinners are just the most modern way for writers to produce as much content as they can with limited time and while conveying a limited amount of information in multiple ways. There are literally hundreds of article spinning utilities available. Which one would work best for your situation? You’ll need to choose between the three main approaches:

  • Auto-Spinning Article Utilities: Generally the fastest and easiest way to spin content, the utilities simply replace nouns and verbs with dictionary alternates. This yields finished content that’s only 30 or 40 percent different from the original. Even at their best, these programs can produce gibberish, or look like they’re written by someone who speaks English as a second language. Multiple trips through the spinner would probably produce something close to a word salad.
  • Hand-Spinning Article Utilities: Best performed by a skilled writer, but skilled in SEO tactics as much as composition skills. The ability to choose just the right word in a sentence has different connotations in SEO-friendly context than it does in literary writing. Literary writing might be considered superior in educational circles, but convoluted sentence structure and a dearth of keywords would make a lot of fine writing useless for informational writing aimed at indexing by search engine crawlers. In any case, hand spun articles would undoubtedly be superior to auto-spun articles. Hand spinners could choose material from many sources as an editor would and then manually choose which words and phrases to replace. This approach would produce superior results but cost more money and take more time. If many multiple versions of the material are desired, each version of the article would also take as much time to generate as the first one did.
  • Hybrid Spinning Article Utilites: Article material would be imported from many sources automatically, run through an auto-scan, then manually edited by hand by a writer. By automating two-thirds of the work, this method would save time over a totally handspun approach. It would probably produce an end product that’s two or three times more original than the auto-spinning approach.

There are many reasons to use any of these methods to produce content. If research time is saved, writers using article spinner software would have more time to spend on finding the best word substitutions and phrase structure to make the text more lively, engaging, and keyword friendly. However, poorly configured software might bog down even a skilled writer by producing too much extraneous information and presenting it in a convoluted form.

Check For Duplication On Copyscape

Don’t forget Copyscape. Copyscape is a utility for checking web content for duplication elsewhere. If articles you submit to the service pass their test for duplication, it’s likely that Google and other search engines will accept the content as original as well. If you’ve done a good job at generating fresh content using various spinning programs, and used your ability at SEO to make your article as effective as you can, you can place it on your web pages with confidence.

Google’s Panda And Penguin Updates Need To Be On Your Radar Screen

If you’re a webmaster, and you’re using article spinner techniques, you need to know about the two major sea changes in search engine algorithms that affect what content Google will consider meaningful in terms of rankings sites that feature it.

2011 Panda Update:

This change to Google’s ranking algorithm was aimed at returning formerly prominent websites to the top of search engine rankings that had been forced down by what they termed low-quality or thin sites. In general, it gave a big boost to websites that featured lots of news content, and gave the content available on social networking sites more weight in their rankings.

These gains by some came at the expense of sites that Google considered overloaded with advertising with little content to justify it. Google is not very forthcoming with guidance on the difference between desirable and undesirable web content in order to keep spammers form gaming their system, but they gave these broad outlines of what Panda would find objectionable:

  • Low quality content
  • Duplicate content
  • Thin content
  • Links from sites with little or no content
  • Spun content
  • Keyword stuffing

What exactly constituted spun content was of particular interest to users of article spinners, but quotes from Google’s Matt Cutts indicated that content that brought almost anything new to the web would not be penalized, so only the most primitive of article spinners would run afoul of Panda. Articles that repeated keywords over and over were much more likely to run afoul of Panda and cost their web pages ranking.

Panda was enormously controversial, and led to complaints that so called scraper sites that simply copied content verbatim from the web, often in contravention of copyright laws, took the place of sites that offered original content. Panda affected as many as twelve percent of search engine results.

2012 Penguin Update

  • Additional keyword stuffing penalization
  • Overuse of on-page SEO
  • Link farms
  • Hidden redirects
  • Deliberate duplication of content

Google’s Penguin algorithm update was much more focused on the methods that out-and-out spammers used to game their ranking system, and had less of an effect on the general ranking of sites by prominence. It only affected about three percent of sites, as compared to Panda’s twelve percent. Only the focus on deliberate duplication of content would apply to users of article spinners, but that was aimed mostly at sites that copied material verbatim, or translated content directly into foreign languages to post elsewhere and point back to the original.

How can webmasters and Internet marketers find quality articles for their web real estate?

New, fresh content, rich with pertinent keywords and phrases is what Google craves, and so do web visitors. Webmasters should strive to offer content that keeps visitors on the page through engagement. Webmasters are right to be concerned about the ramifications of being banned or penalized by running afoul of SERPS, because that ranking means the difference between making a living or taking your ball and going home.

Google Doesn’t Tell You Everything

Google’s mysterious opinions of what is and isn’t appropriate content have become a kind of bogeyman for Internet marketers. For the most part, only the most egregious examples of duplicate content are penalized, and Google considers articles to be quality content if it is capable of simply teaching a fifth-grader how to do something. That’s not that difficult a hurdle to jump, and article spinners, used properly, are perfectly capable of helping you get over them efficiently. But since the penalties for running afoul of Google’s ranking algorithms is so severe, webmasters have became much more cautious about what kind of article spinning approach to use.

There are many article spinners available online and for download for use on a desktop. Many are offered free online. Webmasters who rely on the simplest versions of an article spinner should be nervous about using the content to flesh out their sites without some form of editing or oversight. This means the most cost effective way to generate variations of content that contains similar information is the use of a virtual office assistant to create content for their sites.

What’s A Virtual Office Assistant?

A Virtual Office Assistant is a self-employed professional technical, creative, or administrative assistant that provides services remotely. By using email, texting, cloud dropboxes, and VOIP conferencing services, it’s easy for webmasters to find and use outside assistance to populate their web properties with high-quality content that search engines will love. Here are some of the companies that supply virtual office assistance services to the general public:

  • Elance.com
  • oDesk.com
  • vWorker.com
  • Fiverr.com
  • Freelancer.com

Article Spinning Brought Full Circle

Web marketers have found that they thrive when they concentrate on determining what web content would draw visitors to their web properties and convert them into customers. The amount of work involved in finding valuable keywords and determining SEO strategy to put those keywords to work doesn’t leave much time to produce the content for themselves. An article spinner utility that does a poor job in generating additional content from a core of information might make a website unprofitable overnight if it runs afoul of search engine rules.

You Hired A Writer, But You’re Bound To Get An Article Spinner

If you employ a Virtual Office Assistant to produce original content for you, you need to understand that you’re more than likely getting a skilled hybrid article spinning editor as much as a pure writer. The topics most in demand for the population of web pages with content, and the need for a large amount of different versions containing the same essential information, make article spinning a fact of life even for professional writers.

The best writers in this genre can make the material seem fresh, and use the article spinning software only to quickly collate the essential information into a framework they can work on. This approach will avoid the gibberish that machine-spun articles can suffer from, and make even return visitors to your sites read material related to the original material without becoming bored by repetition.