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The Truth About Guest Posting

Guest posting is often touted as a popular SEO strategy. Here’s why you should proceed with caution.

There’s a lot of chatter about guest posting, or guest blogging, in the digital content community. Guest posting is often listed as a popular way to improve a site’s ranking on search. However, guest posting is actually against Google’s guidance. Here’s the truth about guest posting and how to make sure you aren’t putting your site’s search performance in danger.

What Is Guest Posting?

Just as it sounds, guest posting is when you have a creator outside of your organization write an article for your site, or vice versa. Sometimes guest posts are exchanged for a price, but not all the time.

Years ago, guest blogging was a great way to build a reputation for your website and generate important backlinks. Backlinks are simply links to your website that are hosted on another site. If your site has backlinks on quality, authoritative websites, they will help your site’s own domain authority and increase your success with organic search.

Creating quality backlinks is still an important part of any SEO strategy. However, guest blogging isn’t the best way to generate the kind of backlinking that Google is looking for.

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Checking In on the Rising Popularity of the Subscription Model

With paywall models on the rise, here’s how to nurture your subscriber base

Even though 2022 is beginning to wind down, the rise of digital subscriptions certainly isn’t. As the holiday season quickly approaches, let’s take a look at the current state of the subscription model and the benefits that a smart paywall approach can bring to your business.

The rise of subscription marketing hasn’t shown any sign of slowing. It’s estimated that in the past nine years, the subscription economy has grown 435%, and is on its way to becoming a $1.25 trillion market by 2025. Data shows us that the average American spends $273 per month on digital subscriptions. While that may seem like a lot, when you think about everything from Amazon and Netflix to food delivery and digital news paywalls, subscriptions make up a significant portion of daily life.

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Google Announces October 2022 Spam Update

Here’s what you need to know about how to protect your site from spam

At this point, it would just feel weird if we didn’t bring you another update from Google. The search engine’s latest drop in the big bucket of recent updates is the rollout of their October 2022 spam update. Google announced its debut on October 19, 2022, and said that the update will take several days to complete and impact all languages.

According to Google, the automated systems they use to detect spam in search results are constantly running, but when they make notable updates around how they work, the search engine giant will release what’s called a spam update.

What Does Google Consider Spam?

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RebelMouse Q2 and Q3 2022 Platform Performance Updates

Click here to read our Q1 2022 platform performance updates.

Click here to read our Q4 2021 platform performance updates.

Click here to read our Q3 2021 platform performance updates.

Click here to read our Q2 2021 platform performance updates.

Click here to read our Q1 2021 platform performance updates.

It has been a busy 2022 for RebelMouse, which is why we’ve combined our Q2 and Q3 platform performance updates into one post. But this doesn’t mean that we haven’t been working at our consistent, high level as usual to ensure that our platform is the highest performing on the web.

HTTP Archive, a resource that crawls the web to identify trends and record historical patterns, tracks how well top content management systems (CMS) perform against Google’s most critical metrics in its Core Web Vitals Technology Report. According to data from January 2022 to September 2022, RebelMouse continues to rise above the competition:

In addition to making sure that we power the fastest sites on the web, we’ve invested 3,668 hours into our platform in Q2 2022 and Q3 2022 alone. All of the sites on our platform benefited from the work in various ways. Here are the key areas that we focused on:

  • 1,540 hours spent on performance updates
  • 830 hours spent on delivering new features
  • 548 hours spent on improving existing features
  • 750 hours spent on infrastructure updates
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Google Roundup: New Site Names for Mobile, Data Studio Rebrand, and Another Algorithm Update?

As expected, it’s been another busy week in the world of search. That’s why we’ve gathered and recapped the latest news from Google so that you can stay on top of your search game. Read on to see what’s new.

New Site Names for Mobile Search

There is a new way to stand out in search results. Google recently added site names to mobile search returns, and the ability to assign larger favicons to your URLs. Not only will these new additions help catch the eyes of users, but they will also make your snippets appear more professional and trustworthy on search.

The site name will show up above your search result snippet. Here’s an example of what this looks like, from Google:

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Chartbeat: How Does the 80-20 Rule Apply to Pageviews and Engagement?

This article was originally posted on the Chartbeat blog. Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content.

The 80-20 Rule, also known as the Pareto Principle, is the idea that roughly 80% of results come from 20% of efforts. In practice, this might take the form of a farm where 80% of vegetables come from just 20% of crops or a business where 20% of customers account for 80% of revenue. No matter the industry, the actual ratio is less instructive than the idea that some efforts drive more value than others and identifying those value drivers can increase efficiency and productivity.

When it comes to publishing, identifying the articles that drive the lion’s share of readership has obvious benefits. Armed with this information, publishers could not only replicate the kind of content that leads to ROI, but they could also use optimization tools to apply the successful traits of that segment to the long tail of content that has a smaller audience.

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