RebelMouse clients still see tremendous growth on Facebook.
Algorithm Shift Aftermath: How We Got Here
It's been nine months since Facebook's bombshell and so-called "friends and family" algorithm update rocked the digital publishing ecosystem at the beginning of 2018. In January, the massive social platform announced that it would begin to prioritize posts from users' actual Facebook friends in its News Feed over updates from publishers. It was a major move for Facebook to get back to its roots after undergoing intense scrutiny following both the Cambridge Analytica scandal and the fake news fallout that surfaced in the aftermath of the 2016 U.S. presidential election.