Shifting Culture Through the New Media Landscape

The media landscape has changed quite a bit since President Trump took office. While this has been tough to digest personally, it has made me realize more clearly what RebelMouse is as a company: Contagious media with a cultural impact.

We aren't just a technology company. We're a contagious media company with deep technology + an even deeper understanding of traffic.

We have a platform, and it's growing with each new site we create. We have a lot of fun picking who we work with — they are all really good people and the best at what they do. The sites we power are reflective of our commitment to integrity: EcoWatch, Axios, + Dance Magazine are some that we are super proud of right now.


But it's about more than technology. We have values that drive us and shape and lead our culture. Last year, I closed our NYC office in the SoHo neighborhood. I hate offices. Instead, we have a global distributed team of geniuses. Everyone is creative and everyone's role is bordered with blurred lines. Product helps with marketing, marketing can help with client services, etc.

This is the way RebelMouse operates, but we are just getting started. We plan to lead as an example. Together, we can shift culture (which has never been more malleable) through the media landscape. We can do it together by working together on issues like gender fluidity.

Right now, the right is winning and the left is caught behind again. We can turn that around and change the world. We can shape the landscape back to a modern message. It's a game that's winnable. No more single sources; it's time for a change.

It's a big step for civilization and is within our lifetime's reach.

Adapted from my first Tweetstorm on @teamreboot.