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SEO Tools: Maximize Search Discoverability

Search Engine Optimization (SEO) takes into account a wide range of factors -- rewarding for things like the architecture of a site, the content produced for the site, responsiveness across browsers and devices, and social sharing. RebelMouse experiences are built to meet the evolving requirements of search engines. Below are some of the ways in which RebelMouse sites help maximize SEO.

Winning Evergreen Search Terms

Through a combination of SEO best practices and SEO optimization tools, RebelMouse allows properties to win and then continuously capitalize on the benefits of winning competitive evergreen search terms over time.

Winning New Search Phrases for Breaking News or Phrases

Through SEO-specific headlines and customizable SEO URLs and descriptions, RebelMouse enables customers to quickly create posts that are ready to win new SEO search terms right away.

Controlling the Entire Content Experience

RebelMouse allows you to control all aspects of your content: headlines, images, body text, links, social sharing copy, and SEO headlines. This enables editors to weave and match keywords throughout your site, earning legitimacy with search engines.

Search Discovery

RebelMouse enables editors to define a search phrase(s) that they want to win, which then returns Google's first-page results for that specified term. A checkbox option is provided so editors can externally link to selected articles; a proven SEO practice rewarded by Google.

SEO Meta Tagging

RebelMouse enables SEO tag optimization (i.e. title, keywords and description tags). Additionally, ROAR properties facilitate custom Open Graph (OG) and Twitter Card tagging which ensures optimal sharing of content across all social networks.

Title and URL Choices

RebelMouse creates smart URLs with the keywords from your content titles. Make strategic choices for all content titles to ensure this workflow is optimized.

Automatic Tagging

When media is added to a post via the Content Scraper tool, the 3rd party media's meta tags are scraped, then presented to the Editor as optional tags for that individual post.

Actionable Integrated Search Referral Data

The entry creation and editing tools encourage search phrase development which is translated to optimized content elements like custom permalinks and optimized meta tags. In your Insights dashboard, you can see what search terms are driving traffic to your site.

Canonical URLs

This feature for posts help site owners eliminate self-created duplicate content, which is penalized by search engines.

Page Speed

Page speed is factored into SEO performance and RebelMouse sites are faster than BuzzFeed, Huffington Post and UpWorthy. This is attributed to a leaner, more versatile infrastructure. All sites also load quickly on mobile, increasing engagement and virality.

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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