As a creative agency powered by modern technology, we know how to build a subscription experience that's designed for both the modern user who wants an optimized site experience and the modern publisher who relies on paywall revenue to survive.
RebelMouse's subscription features are customizable and easily support:
RebelMouse's Paywall API is available to developers to make it easy to manage subscriptions. Access to paid content is managed via subscriptions attached to email qualifiers. Click here for more information on our Paywall API.
Sites powered by RebelMouse are experiencing enormous success thanks to our subscription strategies, including the Italian newspaper La Verità. While publishers on other platforms typically see a decrease in audience when they implement a paywall, in their time leveraging RebelMouse’s paywall strategy, La Verità has experienced continued, unprecedented growth. They are now one of the highest-growth media properties in Italy, and they've enjoyed significant revenue growth thanks to our paywall tools.
La Verità's superior site performance using RebelMouse's paywall tools.
In the past, there was a stigma around paywalls that signaled they were only sustainable for large publishers with massive audiences already in place. But with today's users maturing, subscription models are more attainable for a variety of emerging media properties and legacy names alike.
It's important to strike the right balance between free content, subscriber revenue, and ad strategy. This is a lot to juggle for publishers who are already maxed out trying to create quality content worth reading.
At RebelMouse, we can help you determine if a subscription model will benefit you, and then build a custom, easy-to-use paywall system that works for your site. If you're not publishing on RebelMouse, we also operate as a world-class creative agency that can help you navigate the subscription business and any other content strategy you may be building toward. Either way, request a proposal today and let's start working together.
According to Lineup’s report, “as available options continue to increase, so does demand for flexibility. The media companies that understand their audiences’ needs and craft highly personalized packages will come out ahead of those that take a one-size-fits-all approach to their subscription strategy.”
So how do you create a well-rounded approach to subscriptions when some industries in the subscription market are reporting a 30% customer churn?
Creating a personalized content experience is of course key for a successful subscription model. However, that content has to be supported by the right technology to have a lasting impact. As mentioned before, there isn’t a one-stop solution for generating ROI from subscriptions. That’s why it’s important to diversify your revenue streams to see what works best for your audiences. On RebelMouse, we help you build a subscription experience that's designed for both the modern user who wants an optimized site experience and the modern publisher who relies on paywall revenue to survive.
RebelMouse's subscription features are customizable and easily support:
RebelMouse's Paywall API is available to developers to make it easy to manage subscriptions. Access to paid content is managed via subscriptions attached to email qualifiers. Click here for more information on our Paywall API.
Sites powered by RebelMouse are experiencing enormous success thanks to our subscription strategies, including the Italian newspaper La Verità. While publishers on other platforms typically see a decrease in audience when they implement a paywall, in their time leveraging RebelMouse’s paywall strategy, La Verità has experienced continued, unprecedented growth. They are now one of the highest-growth media properties in Italy, and they've enjoyed significant revenue growth thanks to our paywall tools.
La Verità's superior site performance using RebelMouse's paywall tools.
Click here to read more about RebelMouse’s subscription model.
Creating resonating content that’s supported by the right subscription technology only gets you half of the way there. Once you’ve made it to this mile marker, it becomes critical to nurture your subscriber base to encourage customer loyalty.
In fact, recent data from Chartbeat found that in Northern Europe, 40% of traffic in the first quarter of 2022 came from what Chartbeat calls “loyal readers.” A loyal reader is someone that returns to your site at least 50% of the days in a two-week period.
If loyalty can account for almost half of your traffic, it’s important to invest in technology that focuses on the full user journey beyond just a subscription signup. From high-performance standards to industry-leading SEO features, RebelMouse has innovative ways to support customer loyalty for your customer base. Click here to learn more.
If you’re looking to start a subscription model for your site, request a proposal today and we’ll help you create a holistic revenue plan that’s centered around personalization and loyalty.
