Free White Paper: A Rebel's Guide to Building Organic Loyalty

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RebelMouse + Facebook Partner on Instant Articles

During its annual F8 conference, Facebook revealed RebelMouse as a platform partner to publish Instant Articles, which is now available to any media company or brand.

Facebook introduced Instant Articles to create a faster, more immersive and more engaging experience for people consuming content within the Facebook app. We've been working closely with Facebook since last fall to build integration with the social network's new format.



4 Reasons Why RebelMouse + Facebook Instant Articles Is Everything

Easily Transform Your Content to Instant Articles: RebelMouse makes it simple to start creating your Instant Article in two ways: build content through our intuitive entry editor or transform your content feed into Instant Articles. Find out how.

Extend Engaging, Rich Formats: RebelMouse enables you to incorporate formats proven to work — listicles, media rich posts with social embeds as well as native Facebook video.

Make Teams More Efficient + Smarter: Integrate preferred third-party analytics with RebelMouse insights to view Instant Article metrics, leverage RebelMouse proprietary social discovery data, and optimize audience experiences. You can also connect articles to Google Analytics for optimum insights.

Keep Traffic Credit and Ad Revenue: Instant Articles are compatible with comScore measurement, allowing you to receive traffic credit. Additionally, publishers get to keep 100% of revenue brought in from ads that they sell and 70% if Facebook sells the ad.

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Here’s Why You Should Focus on Valley Elevation

We've all experienced it. The dopamine-filled highs of watching site stats blast through the ceiling on our favorite web analytics platform after a piece of content goes viral. As digital publishers, it's in our blood to crave these spikes. But the sobering crash back to reality that follows, and the ensuing scramble to come up with the next piece of content that can match the previous peak, are seemingly inevitable. This constant seesawing is a frustrating and fatiguing experience, no matter the size of your budget or marketing team. What's a publisher seeking stability to do? Are we all targeting the right goals, or is there more here than meets the eye?

Enter Valley Elevation

Turns out there is more to your stats than just those towering summits. It's the concept of valley elevation, and it's been staring you in the face the entire time. Coined by Bradley Schwarzenbach and popularized by bestselling author Andrew Davis, valley elevation posits that you should be focusing on the depth of your metrics' troughs instead of its peaks.

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Content Creators: Here’s a Look at the Publishing Experience That's Changing the Game

If you're a content creator or social curator, you know all about the challenges tied to algorithm changes, industry shifts, and the ongoing fight to sustain reach in an oversaturated market.

At RebelMouse, we create lean tech that's built to iterate alongside these fluctuations. Chances are the CMS you're using was created before social. If that's true, you may still view content on your website and in social feeds as two different entities you have to control and manage. We're here to blur those lines for you and take publishing where it needs to be in 2018.

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