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Rebel Case Study: The Flama

Entertainment + Internet Culture for Young Latinos

The Flama, a digital network for young Latinos and brainchild of Univision, is chock-full of funny, offbeat, and informative content with killer viral potential.

The Vision

  • An updated CMS built for content consumption across all channels
  • Maximize discoverability for audience growth
  • Leverage distribution to spread The Flama's engaging content for ultimate sharing

What Happened: Rebel Roar Platform

  • Re-platformed The Flama for nimble content management without employing a dedicated tech team
  • Leveraged the RebelMouse entry editor, which makes it easy to create and manage shareable content formats such as listicles and quizzes
  • "We were exploring a few platform options and RebelMouse was the best fit for our needs. We don't have a tech and product team so RebelMouse provides those resources and, even better, a great user experience for writers, editors, and readers." -Alexis Tirado, Editorial Director, The Flama


  • Strong overall growth: 13% lift in site visits
  • Social traffic spike: 25% lift in Facebook referrals
  • Maximized Facebook video space with engaging shorts gaining thousands of likes + shares (Like the one below which has over 2 million views!)

Want to get on The Flama's level? Let's start working together!

NEW! Beta Posts Dashboard: Filtering and Search UI Upgrade

New Filters in Posts Dashboard

We've implemented new filters that allow users to easily find exactly what they need in their posts dashboard. You can now customize your search results by:

  • Creators You Follow
  • Rating
  • Post Status
  • Post Type
  • Period
  • Sections
Here's what the new filter menu looks like:

Easy-to-Use Search Queries

In the same slick user interface, you can also create search queries and combine them with your filtered results:

  • Post Search
  • Creator Search With Ajax Autocomplete
  • Community Search

This is an exciting step forward in enhancing the editorial experience for our users. It should now be much simpler to narrow down results to exactly what you're looking for.

Here's how the workflow looks in action:

If you have any questions about these dashboard updates, please email

Higher SEO Audit Scores With RebelMouse

SEMrush Reports Help Keep Our Sites Optimized for Search

Even the most brilliant and successful marketers will admit that chasing a perfect search strategy is a full-time job in and of itself. Google's algorithm is fickle at best, with frequent algorithm updates that can turn a site's rankings completely sideways.

At RebelMouse, we obsess over Google's algorithm updates and the latest SEO best practices so that our publishers can focus on doing what they do best: create quality content. This means our traffic experts work around the clock to make sure our sites are optimized for search, and are even a few steps ahead of what Google's next move will be.

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