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Rebel Case Study: The Flama

Entertainment + Internet Culture for Young Latinos

The Flama, a digital network for young Latinos and brainchild of Univision, is chock-full of funny, offbeat, and informative content with killer viral potential.

The Vision

  • An updated CMS built for content consumption across all channels
  • Maximize discoverability for audience growth
  • Leverage distribution to spread The Flama's engaging content for ultimate sharing

What Happened: Rebel Roar Platform

  • Re-platformed The Flama for nimble content management without employing a dedicated tech team
  • Leveraged the RebelMouse entry editor, which makes it easy to create and manage shareable content formats such as listicles and quizzes
  • "We were exploring a few platform options and RebelMouse was the best fit for our needs. We don't have a tech and product team so RebelMouse provides those resources and, even better, a great user experience for writers, editors, and readers." -Alexis Tirado, Editorial Director, The Flama

    Results

  • Strong overall growth: 13% lift in site visits
  • Social traffic spike: 25% lift in Facebook referrals
  • Maximized Facebook video space with engaging shorts gaining thousands of likes + shares (Like the one below which has over 2 million views!)

Want to get on The Flama's level? Let's start working together!

The Chief Product Officer's Guide to RebelMouse

RebelMouse is made up of designers, creators, developers, and analytics experts with an important and primary focus: Product. We are product people. It's why we're proud of what we deliver to product thinkers and fellow creatives on our platform.

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Everything we've built at RebelMouse has been designed to help Editors in Chief drive sustainable growth. We believe that the only way the publishing industry can survive and thrive is through the powerful work of reporters, writers, editors, and creators. We founded RebelMouse because we hated the quality of the tools that editors and writers were forced to use. That's why we've spent almost eight years building, iterating, and refining our platform to make editorial life easier and, more importantly, to support your content successfully. Thousands of creators and hundreds of content teams use our platform every day. We're fast, stable, and intuitive, and we work on mobile, too.

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Announcement: Big Changes Made to RebelMouse’s Creative Agency Team

On this gorgeous spring day in April 2019, I am very proud to announce the promotion of several key members on RebelMouse's team. They are all brilliant people who work closely with our most important clients, as well as our engineering, product, and design teams, to deliver the best sites on the internet. Please join me in congratulating them!

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RebelMouse Featured in Snap's Partner Summit

We are very proud of being an always-modern CMS platform, constantly delivering new features that keep our clients ahead of the curve. So when Snap came to us with a beta program for their Snapchat sharing features for the web, we were immediately all in.

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