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Google’s New Tools Help Creators Leverage Data-Driven Content

At RebelMouse, we've always embraced the power of "big data," but we also believe the insights it offers should be broken down and made "little" again. This means that data once considered to be high-level analytics for only developers should be repackaged for content creators so they can help to move the needle on revenue and strategy.

This is important in today's digital climate because writers and social curators are in charge of every media company's greatest asset: content. They should be able to unlock the insights that are pivotal to adjusting content and social strategies to deliver repeat engagement and, in turn, conversions.


We're glad the industry has moved to prioritized data-backed content. Recently, Google announced a new insights tool for content creators called Realtime Content Insights (RCI) to help newsrooms and writers shape their content decisions with data on what is and isn't working.

According to the announcement, RCI will show users which articles are most popular with their audiences at present, as well as what topics are trending in other regions. The data is viewable in a full-screen display mode, and the platform is free for all publishers using Google Analytics.

A screenshot of RCI's "Newsroom View," showing top-performing articles, from Google.

Google Trends

The launch of RCI will pair nicely with Google Trends, a real-time search engine that shows the popularity of topics across the world.

Google Trends is a great way to determine what path your content should take, and how to optimize it for the right audience. Here's a look at how it works, comparing the search queries "yoga for mental health" and "yoga for weight loss."

For example, maybe you have a story about yoga that's trending high on your RCI dashboard. To keep the momentum going, you could explore other popular topics about yoga using Google Trends. In the example above, it's clear that "yoga for weight loss" is more popular. So a successful next step for the content team would be to create a dynamic piece of media about practicing yoga for weight loss.

Using data in this kind of thoughtful way will not only result in better-performing content, but you'll be able to track wins more easily by crafting a strategy that is proactive rather than reactive. Instead of publishing and hoping that a piece of content will do well, you can anticipate what's high-performing long before an article is live.

Even More Tools for Data-Driven Content Strategy

In addition to RCI, Google released other tools that will help journalists and content creators make the most of their efforts:

Propensity to Subscribe: This is a signal in Google Ad Manager that leverages machine learning to suggest which readers are likely to convert to subscribers.

GNI Data Lab: This is a pilot program with Google and several news organizations to test new ad strategies, and learn more about how data can help target the right audiences and optimize marketing for relevancy and context. Once completed, they will share best practices with the public.

Data Maturity Benchmark: This is a tool that allows you to compare your data to other news publishers to see how your data capabilities match up with competitors and similar publishers in the digital space.

Optimize Your Content With Powerful Insights

Sites powered by RebelMouse never publish a piece of content without first being supported by the insights that matter. We use another Google product called Data Studio that allows us to pull in many data sources and then filter them so our clients can get immediate insights that are actionable. This data can then be shared with the rest of their teams and understood at a glance, regardless of their experience with web analytics.

Example of a Google Data Studio dashboard for a RebelMouse client.

We also provide in-depth analysis that isn't available natively in Google Analytics, such as moving average reports for page views and users over time. Seeing how your short, medium, and long-term trends are shaping up at a glance is critical to answering the question: "How are we doing?"

Don't ever publish blindly. Let's start working together to ensure your content is backed with data that moves the needle on organic growth, engagement, and conversions. Request a proposal today to get started.

Publishers No Longer Have to Submit Their Site to Google News

Google's Publisher Center creates new opportunities for audience growth

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

Overall, the change should make it easier for publishers to manage their Google News settings, including updating themes, directing URLs to section pages, and configuring user permissions. Read the full list of features here.

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How to Find Work-Life Balance as a Remote Employee

Tips from our CEO on making the most of an office-free lifestyle

Working from home is becoming increasingly popular, with an estimated 66% of companies now allowing remote work and 16% operating completely office-free. RebelMouse is one of those fully remote companies, and over the years we've mastered how to stay close to each other despite being spread across more than a dozen countries. We believe working remotely is good for both our personal lives and our productivity. Read more about this here.

Still, working free from the shackles of an office environment doesn't mean every day is a dance party in your pajamas from 9 to 5. Working from home comes with its own set of challenges just like any other job.

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Inside RebelMouse’s Quality Assurance Operations

How We've Perfected Stress-Free Publishing

At RebelMouse, we like to refer to our enterprise publishing platform as "lean tech." Most publishers have a natural inclination to start doubling down on teams of developers who try to build unique experiences to help stand out above the noise. But they should actually be doing the opposite: Lean tech is the preferred way to cut through content saturation. By allowing RebelMouse to obsess over your product, content producers, editors, managers, and everyone in between can focus on creating quality content and taking advantage of opportunities to leverage distributive publishing strategies that create real revenue growth.

One of the major reasons we're able to maintain a lean tech environment is thanks to our approach to quality assurance (QA). We make updates to our platform daily to ensure our clients always have access to the most robust, high-performing, and secure version of our platform. Behind the scenes, this means having a solid QA structure that's efficient, creates less bugs, and catches the ones that do pop up before they go live. It's a system of checks and balances that's hard and costly to replicate on a custom CMS. Here's a glimpse into how it works.

Our Tech Stack Toolbox

  • Cucumber
  • Java
  • Junit
  • Maven
  • Selenium WebDriver
  • TeamCity
  • Zalenium (Selenium Grid)

Our Checks and Balances Workflow

Automated Regression Testing Cycle

The Lifecycle of a Product Update

When an update is first made to RebelMouse, TeamCity immediately triggers the start of automated tests to review integrity.

TeamCity Build

TeamCity Agent

The tests run in parallel on TeamCity's Build Agent. Next, Zalenium creates docker containers with browsers that matches the count of parallel threads. An Allure report is then generated from the test results, which shows the state of the application after the update.

Allure Report Pass

If a test doesn't complete successfully, the testing framework receives a video with a failed test and attaches it to the Allure report.

Allure Report Issue

Based on the report analysis, a QA specialist will create a "bug" ticket in our product management software to address the issue if needed. Then, information about the bug is immediately sent to the project manager and we begin the process of correcting the problem.

The media powerhouses we power can publish with confidence knowing that any product issues that arise are met with a tried-and-true process to fix the problem with little-to-no disturbance to their workflow. If you have any questions about this process, please email support@rebelmouse.com.

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