Product Updates + Strategy
Jun 15, 2017
Why RebelMouse Is the Most Secure CMS on the Web
Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.
Most websites get hacked. RebelMouse has never been hacked.
We’ve spent years building the most secure CMS of 2022. Open-source CMS platforms like WordPress and Drupal mean everyone has access to your code, and that means your website is completely vulnerable.
Think about it: There are millions of instances of WordPress in the world, and every security update and feature upgrade — no matter how big or small — has to be manually performed for each individual site to avoid outright breaking custom code, plugins, and more. On WordPress, you need a plugin to manage simple things, but those seemingly safe tasks can put your entire site at risk. For example, a plugin to manage affiliate links gave hackers an easy opening to add their own links instead.
Examples like these leave open-source CMS options like WordPress constantly vulnerable to security threats. If you are running a real online business, easily exposed features like plugins are a 2005-era feature that now serve as a major weakness on your site. Security threats created by outdated plugins can put hundreds of thousands of sites at risk, like this breach in 2022 that threatened the safety of 600,000 sites.
Every time a WordPress security breach is announced, the proper updates have to be made one by one. This is because the only way WordPress core developers can patch significant flaws within their software is to deploy fixes to users in the form of user-installed product updates.
This isn't an issue on RebelMouse. All of our updates are quickly deployed at once to every site we power. We often deploy multiple updates on a daily basis. While many WordPress users count on third-party hosting companies or in-house developers to stay on top of the platform’s updates, RebelMouse users can rest easy knowing that important updates are taken care of immediately.
RebelMouse isn’t a solution for cheap websites. We’re a solution for high-value websites that are high-performing and highly secure. It’s also why we’re able to power some of the fastest sites on the web with superior scores on Google’s Core Web Vitals. Click here to learn more.
Transparency is a priority. The sites in our network subscribe to a status portal that provides up-to-date details on platform performance with real-time updates.
We only use modern and reliable approaches to host our infrastructure for maximum stability. We host our infrastructure in the Amazon Web Services (AWS) cloud because AWS is the most trusted, secure, and reliable infrastructure in the world. We have great relationships with the folks at AWS and utilize the best of their services.
All of our production services are covered with AWS Auto Scaling groups, which means we can sleep at night without worrying that something may go wrong. Our services are self-healing 24/7 as well. And even our stateful services, like databases, are covered with reliable automatic failover and backup solutions.
Since the RebelMouse team spans dozens of countries, we offer 24/7 live support. This means that any vulnerabilities that pop up will never be left unattended. In fact, many updates and patches are deployed across our platform in seconds without any interruption to our site network at all.Click here to learn more about RebelMouse’s infrastructure.
RebelMouse delivers 99.99% uptime with maximum performance, stability, and security.
AWS's Web Application Firewall (WAF) is a firewall that helps protect your web applications (or APIs) against common web exploits that may affect availability, compromise security, or consume excessive resources. AWS WAF gives RebelMouse developers control over how traffic reaches our applications by enabling us to create security rules that block common attack patterns, such as SQL injections or cross-site scripting (XSS), and rules that filter out specific traffic patterns we have defined. These rules are regularly updated when new issues emerge as well.
With AWS WAF, we're making sure that all of our sites are covered against some of the most common attacks, as defined by The Open Web Application Security Project (OWASP). The project is an online community that creates freely available articles, methodologies, documentation, tools, and technologies in the field of web application security.
Click here to learn more about WAF.
To strengthen our commitment to security, RebelMouse offers a bug bounty program. If you believe you've found a security issue on our site, or any of the sites we power, we may compensate you for your discovery. We look at all submitted reports, and if we agree that it's a valid finding, we'll pay $250 for each one.
Click here for more information about what qualifies as a security vulnerability and how to report a bug.
Fastly’s CDN is certified under the Swiss-US framework. We use the following Fastly services:
Click here to learn more about our Fastly recovery plan.
A lot of publishers may think uncertainty in the digital space means it’s time to double down on in-house developers to create a site experience that stands out against the noise. But it's actually the opposite: It’s time to invest in an external team that creates and manages tech for you, so you can instead focus on creating content that resonates with new and existing audiences.
Our infrastructure summary may come across as Greek to you, but that’s all right. Let’s create something together that isn’t just powered by next-level strategies, but also innovative and stable technology. Your content will be both protected and optimized for long-term growth.
Request a proposal today and let’s start working together.
Make sure your site is set up for success in 2022.
In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.
Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.
HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, has revealed how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse consistently outperforms major CMS platforms on Google's most critical metrics since its rollout and into 2022:
Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.
Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.
Google’s benchmarks for Core Web Vitals.
First, it’s important to understand the metrics that make up Google’s Core Web Vitals:
The other existing search signals are:
Together, all of these metrics determine Google's new page experience signals.
Google says it will always consider informative, quality content as its number one search signal. However, if two websites both have quality content, but one site has better Core Web Vitals, the site with a better page experience will always outrank any site that isn’t optimized for performance.
"By adding page experience to the hundreds of signals that Google considers when ranking search results, we aim to help people more easily access the information and web pages they’re looking for, and support site owners in providing an experience users enjoy.” —From Google’s original page experience announcement in May 2020.
Click here to learn more about what it takes to improve your site’s Core Web Vitals.
RebelMouse’s performance score on Google’s PageSpeed Insights test.
Having a quick load time and passing Core Web Vitals are important factors in Google Search’s ranking and results. But there are multiple ways of testing your speed and vitals, and it can get very confusing to try and understand the results since different measuring tools can result in different scores.
There are generally three ways to get your site's performance measurements:
Each of those three methods can give you important details on how your site is performing, but their results are derived using different methodologies.
Click here to learn more about how to accurately determine your site’s performance.
We practice what we preach. This is RebelMouse.com’s Core Web Vitals audit from Google’s PageSpeed Insights.
The saying "Content is King" is still true in today's publishing landscape, but there's no kingdom without high-performing sites. While page speed may have begun as a luxury for savvy webmasters and lucky readers, it's now a make-or-break component that deeply impacts a site's longevity in a highly competitive and global space.
A high-performance site is so critical in today's digital ecosystem that a poor-loading site could be a fatal blow to any publisher or brand. Here are just a few ways poor page speed can impact your site’s bottom line.
Mobile Page Speed Impacts Overall SEO Ranking: Mobile devices account for more than 50% of web traffic. If a site's mobile page speed is slow, this means half of the users trying to access the site are not only suffering a poor experience, but they're likely abandoning the site visit completely. This puts the site in danger of losing positions in its Google Search rankings.
Poor Page Speed Makes Ads More Expensive: Much like with SEO, if your page performance is slow and prompting lost site visits, the ads being served on your site will receive lower impressions. Lower impressions mean the ads are more expensive to deliver, which costs revenue and users in a matter of seconds.
Poor Page Speed Tanks Usability and Loyalty: The health of your site will always be dependent on the experience you deliver to your readers. Usability is the core reason why Google decided to prioritize page speed. Slow load times are a sure-fire way to give your readers a reason to abandon your content. To make matters worse, thanks to the massive amount of content being created every day, users have plenty of other options to choose from and may be wary of clicking a link or CTA associated with your site in the future.
The RebelMouse platform evolves alongside Google’s algorithm, and our team of growth experts spans all time zones to ensure our sites are optimized for page experience with every new article.
To do this correctly, it takes a lot of optimization to perfect every moment of your site’s load time. We’ve mastered Core Web Vitals already, and our performance scores are drastically outperforming every other CMS on the market.
Our jaw-dropping page speeds have allowed us to power the fastest sites on the web. We’ve done this through a simplified version of code that still allows for ads, videos, and third-party applications to load quickly.
Now that you’re up to speed (pun intended) on how Google measures and scrutinizes site experience, let's take a look at some of the benefits RebelMouse-powered clients enjoy as a result of their excellent performance scores:
Here’s how those scores compare to traditional CMS solutions that don’t prioritize page performance:
Currently, publishers are trying to build optimized websites that translate easily across devices and platforms, but are failing to also deliver an experience that checks all their boxes and prioritizes their readers. It takes less than a second of delayed load time to turn away a user.
If you are publishing to a site with poor performance, it’s going to take a mammoth effort to overhaul your site’s entire architecture so that it scores high against Google’s Core Web Vitals. In most cases, it’s simply easier and more cost-effective to move your data to a platform that is already high performing with page speed woven into the foundation of its technology versus reinventing the wheel on your own.
At RebelMouse, performance is a pillar of our company’s culture. We’ve taken site performance seriously for years, and have leveraged them to ensure our sites are constantly high performing. It's why we outperform some of the biggest sites on the web. And like with any pillar of a company's culture, optimizing for high performance is never a one-time effort. Our engineers have been crafting and tuning our platform to address these new standards long before they surfaced.
If you want to publish alongside the speed of the web, request a proposal today and let’s start working together.
If you feel like you’ve been hearing about updates from Google more often, it’s not just in your head. During a recent Google Meetup in NYC, Search Liaison Danny Sullivan said that Google hasn’t been launching more updates lately, but it has made a point to communicate about its updates to users more frequently.Even though you may know when updates are happening more than before, you still won’t know about every little change that Google makes. In a post about the topic, Sullivan said that Google’s algorithm is updated thousands of times a year. Many of these incremental updates are so small that users and site owners won’t even know they are happening. Together, these minor updates add up to enhance Google’s search experience overall.
\u201cGoogle isn\u2019t doing more updates, they\u2019re just sharing more information about the updates publicly \n\nThey share this information so you can know if any traffic volatility was due to a Google update\n\nvia @dannysullivan \n\n@Marie_Haynes got a little shout out \u263a\ufe0f\u201d— Lily Ray \ud83d\ude0f (@Lily Ray \ud83d\ude0f) 1656365399
You probably already know that the details around Google’s algorithm updates are usually slim. Sullivan maintains in his recent post that following the search engine’s webmaster guidelines and SEO optimization tips is still the best way to make sure your site’s traffic weathers each new update with ease.
Luckily, you don’t have to worry about more than one major event, like a core update, happening at the same time. Late last year, Sullivan tweeted that Google staggers bigger updates to better measure their individual impact.
\u201c@DannMorgann @JohnJBentleyIV1 @searchliaison We have updates all the time. We'll certainly have more spam updates, more core updates, likely more of other types. We also have been working to keep different update types launched separately from each other when we can, so creators have a better sense of changes.\u201d— Google SearchLiaison (@Google SearchLiaison) 1635979782
Sullivan certainly isn’t mincing words when he says that Google is always making updates to its algorithm. On May 25, 2022, Google rolled out one of its notorious core algorithm updates, appropriately titled the May 2022 Core Update. On June 9, 2022, Google tweeted that the update was complete.
Just days later, the search community began to rumble that another algorithm update kicked off on June 27, 2022. We’ll keep you updated on how this latest update may impact your site traffic.
It’s great that Google has officially said that they will be more communicative about algorithm updates. But the increased knowledge only adds to the already very full plate sitting in front of site owners and content creators.
RebelMouse is a modern publishing platform that anticipates major changes from Google before they even happen. Our holistic search strategy makes sure that the sites within our network consistently rank highly on search and crush industry standards on site performance.
Never stress about a Google algorithm update again. Request a proposal today to start publishing on a platform that promotes search success with every publish.
For the first time ever, the Digital News Report authored by Reuters Institute for the Study of Journalism has dedicated an entire chapter to news consumption via email. The report analyzed data from thousands of readers of online news across 46 different markets. While the insights around email are focused on news content specifically, the data is useful for any publisher looking to enhance a newsletter strategy or even launch a new campaign. The findings in this year’s report shows that email continues to rise in popularity as an effective way to reach hyper-targeted audiences.
While email is not the primary source of traffic for most news outlets, it is more popular in the U.S. than in other countries. This year’s Digital News Report found that 22% of users surveyed in the U.S. use newsletters or email alerts, with almost half of them saying it is their main way of accessing digital news.
The report also found that the majority of users who consume news via email are older, richer, educated, and have a heavy interest in news-related content. In fact, one in seven adults over the age of 55 in the U.S. said that email was their main way of accessing news. Additionally, 80% of users who use email to read news are over the age of 35.
While the insights around exactly who gets their news from email and how they do it may seem limiting to the average publisher, there is still plenty of room to leverage email for topics outside of news.
The data from the Digital News Report confirms that email is a great way to distribute specialized content across a wide range of subjects. The minimalist nature of email lends itself nicely to personalized content that could otherwise get lost in the noise.
“Despite its relative lack of sophistication, it remains a key tool for publishers as they focus on building deeper relationships with loyal users — as well as attracting new subscribers.” —Digital News Report 2022
The easy-to-read nature of email also creates an opportunity to show off your content’s unique style. Of the thousands of users surveyed in the Digital News Report, 64% said they valued email for its convenience, and 28% said they favored newsletters because they liked the tone of the author.
As mentioned above, one of the primary characteristics of email news readers is that they are highly interested in news-related content. With the right email strategy, that same effective audience targeting can be applied to any topic.
While newsletters are not likely to be your site’s primary driver of traffic, it’s still prime time for publishers to capitalize on the benefits of email sooner rather than later. Click here for some quick tips on launching a newsletter campaign.
The RebelMouse platform has an intuitive newsletter dashboard that makes it easy to use major platforms like Mailchimp and Sailthru without ever leaving your CMS. Our elegant integrations allow you to turn posts into newsletters, choose templates, and schedule campaigns right from your editing space. Click here to learn more.
Easily schedule newsletters from RebelMouse’s editing interface.
If you aren't publishing on RebelMouse yet, get in touch today and let's get started. We are a full-service creative agency that can help you with all of your website and email marketing goals.