What to do if Google Search Console finds a video markup issue
Google's Search Console tools will frequently alert site owners about issues with their sites, which is a great feature to take advantage of if you get notified of an error. For example, Google has begun to point out if any video embeds on your site aren't processing correctly. If this occurs, you may get an email message that looks like the following:
If you've received a similar message and use JW Player, YouTube, or other popular and well-known video platforms, don't worry about it. If you click through the report to check out things further, you'll most likely see that the problematic videos are from lesser-known third-party video players. If this is the case, we advise you to replace those with an equivalent YouTube video if you can. If this isn't possible, don't fret about it too much and try to use trusted video platforms in the future.
How exactly Google determines search ranking largely remains a mystery for publishers, but what we do know is that the search engine continuously rolls out updates to its algorithm. And while sometimes these updates are small and nearly unnoticeable, other times they result in massive changes around the way Google crawls content, often disrupting the rankings of webpages all across the globe.
With each one of these algorithm changes comes a new approach to search strategy. It's a lot to keep up with in a competitive digital landscape. Publishers are already burdened with the task of creating high-performing quality content that's easy to find on Google and, in turn, easily shared across social. It's a job that can't be solved with advertising dollars either. It's estimated that nearly 80% of users disregard paid search results. Pair this with the fact that 93% of all online experiences begin with a search query and you're left with the realization that it's never been more important to prioritize search engine optimization.
The good news is that RebelMouse has a unique approach to SEO that leverages the tools available to us from the open web alongside our proprietary technology that enables users to win key phrases with every publish. The best part? The platform is designed to empower the people who live closest to content: writers and editors. Here's how it works.
SEMrush Reports Help Keep Our Sites Optimized for Search
Even the most brilliant and successful marketers will admit that chasing a perfect search strategy is a full-time job in and of itself. Google's algorithm is fickle at best, with frequent algorithm updates that can turn a site's rankings completely sideways.
At RebelMouse, we obsess over Google's algorithm updates and the latest SEO best practices so that our publishers can focus on doing what they do best: create quality content. This means our traffic experts work around the clock to make sure our sites are optimized for search, and are even a few steps ahead of what Google's next move will be.