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Meet RebelMouse

Build on a better platform that supports far-reaching content distribution, impactful conversion, and unparalleled loyalty.

The world's largest companies trust us to power their global, multiplatform content experience. As a platform, we're now one of the largest in the world, reaching 50+ million people every month. As a creative agency, we build mass pop culture hits that grow organically to become household names — Axios and The Dodo, for example.

We work strategically with United Airlines and many other brands to establish the new media roadmap for their future and implement it. RebelMouse was founded by the CTO who built The Huffington Post. The founding vision and mission is still the same today: to be the right new media platform for both media companies and brands. It's working exceedingly well, and we're delivering some staggering results for our clients.

Read our latest deck here!

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Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

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New E-Commerce Feature: Product Links Inside Images

To successfully monetize in today's digital ecosystem, a priority must be placed on user experience — especially when it comes to e-commerce. At RebelMouse, we're frequently perfecting our retail experience, which completely focuses on optimizing the buyer's journey.

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Spotlight Content with Facebook Tabs

If you're running a contest or special campaign, or want to spotlight specific content, you can add a tab to your Facebook Page that looks like this:

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New Embed Options for RebelMouse’s Amazon Integration

Designed to be an always modern CMS, our platform is constantly expanding as we continuously update elements of our product to provide even more options for content creators. For example, our Add Media Bar is full of elegant media integrations to make each article more dynamic.

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New Elements to Style SEO Links at Bottom of Articles

The team has pushed out a new update to our Layout & Design tool that is a styling improvement for our "From Around the Web" SEO feature we have in Entry Editor.

When you add a search phrase you want to win, you get offered two types of links: one from other sources, and the other from your own site.

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New: Updates to Version History + Diffs Tool

RebelMouse is always on a mission to empower content teams big and small, because creating engaging communities takes organized collaboration. This is why we've recently made some upgrades to our Version History tool to give users a full snapshot of the path to publish.

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Stay GDPR Compliant With RebelMouse Features

When GDPR went into effect in the EU on May 25, 2018, all platforms, developers, and publishers made an effort to comply and achieve exactly what the 99 articles and 11 chapters of the regulation requires.

We were no different. We've updated our platform in several areas to ensure all of our clients are covered. Here's a breakdown of the features we offer to help keep you compliant:

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RebelMouse Announces Platform Wide Support for Next Gen Images

At the start of 2019, we announced that performance would be our top priority of the year. At RebelMouse, we're traffic junkies that work every day to make sure our clients have the best-performing sites on the open web, often beating out industry giants on speed.

Our latest upgrade takes this mission one step further. We've switched to Google's WebP for image formatting and resizing. This means we'll be converting all GIF, JPEG, and PNG images to Google's next-generation image format.

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New! Update to 404 URL Tracking on RebelMouse

A 404 appears when your site isn't communicating properly with a server and an error page is delivered to your reader. Recently, RebelMouse deployed an update to better address how we track 404 pages on sites we power.

Previously, Google Analytics tracked 404 pages as if they were normal posts. This is because even if an article was deleted, the URL was still visible. For example, if your deleted post title was "Anne lives in Texas," Google would still crawl that headline.

Now when a post gets deleted, we simply serve "404 Not Found" ({{currentpage_title}} — 404 Not Found) in the <title> tag, and Google will recognize the page as a 404:

As a reminder, you can keep track of any 404s on your site via our 404 Dashboard. Please contact support@rebelmouse.com if you have any questions about 404 pages.

Google News Sitemaps on RebelMouse

RebelMouse supports Google News sitemaps, and Google has specifications for how articles get treated in the Google News sitemap.

A sitemap is a file where you list the webpages of your site that tells Google and other search engines about the organization of your site's content. Search engine web crawlers like Googlebot read this file so your site gets crawled intelligently.

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Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

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New URL Structure for Communities and Users

If you've been following RebelMouse for any length of time, you know that we've gone all in on the power of influencers and creators. This, in turn, has driven us to expand and enhance our community-building platform at an incredible rate. Since our network has grown several fold with no signs of slowing down, it's now time to change how our technology handles user and community URLs to prevent any confusion in the future, especially for clients of ours that employ multiple communities.

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More Elements Available for Lazy Load

Lazy loading has been an available option in our Layout & Design tool for quite some time. In the world of computer programming, lazy loading is a design pattern that allows specific parts of your site to load in a certain order based on what the user needs to see first. Its use is suggested for common page elements such as related post lists, sidebars, and any others features of an article.

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How to Leverage Annotations in Google Analytics

When looking at your website data in Google Analytics (GA), it can be difficult to remember exactly what happened on a particular day to determine why certain data spikes or dips may have occurred.

For this reason, it's important to keep track of when changes are made to your site. Thankfully, GA allows you to easily do this using annotations. Annotations are short notes you can add to dates within Google Analytics reports.

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