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Playbuzz + Facebook Instant Articles Integration

We've improved the Facebook Instant Articles integration with Playbuzz so that your embedded quizzes display beautifully in the Entry Editor, in your post, and as an Instant Article.

Playbuzz enables brands and publishers to easily create super interactive and shareable formats. So as Facebook continues to prioritize the faster-loading and beautiful-looking Instant Article in its News Feed, we ensure that your quizzes are optimized for reach and engagement on the #1 social platform.


How It Works

No need to embed quiz short codes — just paste the quiz URL into the Add Media Bar of the Entry Editor:

Make sure Facebook Instant Articles is turned on in the Entry Editor so that your post is seamlessly distributed as the social format once you hit publish:

Want more tutorials on Facebook Instant Articles? Click here to get your read on.

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How to Control the Order of Posts on a Section Page

As an editor, you might want to manually control the order of your posts on any given section page. With our powerful CMS platform, this is as easy as dragging and dropping. Watch how it's done in the following video:

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Try This New Video Preview on Facebook Instant Articles

There's a new function for Facebook Instant Articles that shows a video preview on mobile. The option has been successful for some of our clients at RebelMouse, and we want you to give it a try too!

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How to Thrive in a World Without Ads

Mike Mallazzo, Director of Marketing at Narrativ, recently wrote a post on Medium: "Life After Ads: The recent purchase of TIME should remind publishers of the power a strong brand can wield."

He discusses how some media companies are starting to question their total reliance on digital advertising. With Facebook and Google capturing the majority of revenue in the online advertising space, Mallazzo talks about how some companies are diversifying their revenue streams with models that depend on building loyalty and trust through subscriptions and commerce content in addition to just advertising. He writes:

"Media conglomerates have rediscovered the power of brand equity, offering the most plausible hope for sustainability since the proliferation of the internet."

At RebelMouse, however, we are still seeing digital advertising work. Our clients — such as Dance Magazine — are seeing huge success with digital advertising. But what if you were a media company in a world where traditional digital advertising didn't work at all? What would you do? How would you make money and continue to grow as a company?

The key is loyalty. You can't have a brand without loyalty.

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