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Pingdom - looking for performance issues cause

Login to Pingdom and check the tests reports.

 

Identify reports that are having oddly high load time values. Check test details.

 

Test details summary. You might see some warning signs already in the test summary, but that is not the case here. The only improper value is load time. Scroll down to Timeline to investigate further.

   

In Timeline section you can see what resources were requested. Per resource how long did it take to load it. Did resource load succeed and more.

 

Please note that you can sort  Timeline in many ways, but Sort by load order and Sort by load time will be useful to our needs.

     

 

Using Sort by load order first, identify major load delays in the graph like shown below. For the resource that caused it check its domain to find out where is it coming from. You can also check details (chevron on the right) to look for more information.

 

Continue looking for all major delays and identify all resources responsible for those. 

 

Switch to Sort by load time view and review resources that were loading the slowest. Unless those are site images (that is expected), your load time might be suffering due to external requests not finishing in timely manner.

    

Taking into account the above,  the most usual cause of performance issues are Ad providers networks that fail at given time to provide prompt response to requests from your site. On the other hand there are also times when even Facebook requests fail, so the most important is to define who is behind the resource domain for which requests do not return in timely fashion. 

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How to Control the Order of Posts on a Section Page

As an editor, you might want to manually control the order of your posts on any given section page. With our powerful CMS platform, this is as easy as dragging and dropping. Watch how it's done in the following video:

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You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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Try This New Video Preview on Facebook Instant Articles

There's a new function for Facebook Instant Articles that shows a video preview on mobile. The option has been successful for some of our clients at RebelMouse, and we want you to give it a try too!

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How to Thrive in a World Without Ads

Mike Mallazzo, Director of Marketing at Narrativ, recently wrote a post on Medium: "Life After Ads: The recent purchase of TIME should remind publishers of the power a strong brand can wield."

He discusses how some media companies are starting to question their total reliance on digital advertising. With Facebook and Google capturing the majority of revenue in the online advertising space, Mallazzo talks about how some companies are diversifying their revenue streams with models that depend on building loyalty and trust through subscriptions and commerce content in addition to just advertising. He writes:

"Media conglomerates have rediscovered the power of brand equity, offering the most plausible hope for sustainability since the proliferation of the internet."

At RebelMouse, however, we are still seeing digital advertising work. Our clients — such as Dance Magazine — are seeing huge success with digital advertising. But what if you were a media company in a world where traditional digital advertising didn't work at all? What would you do? How would you make money and continue to grow as a company?

The key is loyalty. You can't have a brand without loyalty.

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