Free White Paper: A Rebel's Guide to Building Organic Loyalty

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Pingdom - looking for performance issues cause

Login to Pingdom and check the tests reports.

 

Identify reports that are having oddly high load time values. Check test details.

 

Test details summary. You might see some warning signs already in the test summary, but that is not the case here. The only improper value is load time. Scroll down to Timeline to investigate further.

   

In Timeline section you can see what resources were requested. Per resource how long did it take to load it. Did resource load succeed and more.

 

Please note that you can sort  Timeline in many ways, but Sort by load order and Sort by load time will be useful to our needs.

     

 

Using Sort by load order first, identify major load delays in the graph like shown below. For the resource that caused it check its domain to find out where is it coming from. You can also check details (chevron on the right) to look for more information.

 

Continue looking for all major delays and identify all resources responsible for those. 

 

Switch to Sort by load time view and review resources that were loading the slowest. Unless those are site images (that is expected), your load time might be suffering due to external requests not finishing in timely manner.

    

Taking into account the above,  the most usual cause of performance issues are Ad providers networks that fail at given time to provide prompt response to requests from your site. On the other hand there are also times when even Facebook requests fail, so the most important is to define who is behind the resource domain for which requests do not return in timely fashion. 

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Here’s Why You Should Focus on Valley Elevation

We've all experienced it. The dopamine-filled highs of watching site stats blast through the ceiling on our favorite web analytics platform after a piece of content goes viral. As digital publishers, it's in our blood to crave these spikes. But the sobering crash back to reality that follows, and the ensuing scramble to come up with the next piece of content that can match the previous peak, are seemingly inevitable. This constant seesawing is a frustrating and fatiguing experience, no matter the size of your budget or marketing team. What's a publisher seeking stability to do? Are we all targeting the right goals, or is there more here than meets the eye?

Enter Valley Elevation

Turns out there is more to your stats than just those towering summits. It's the concept of valley elevation, and it's been staring you in the face the entire time. Coined by Bradley Schwarzenbach and popularized by bestselling author Andrew Davis, valley elevation posits that you should be focusing on the depth of your metrics' troughs instead of its peaks.

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Content Creators: Here’s a Look at the Publishing Experience That's Changing the Game

If you're a content creator or social curator, you know all about the challenges tied to algorithm changes, industry shifts, and the ongoing fight to sustain reach in an oversaturated market.

At RebelMouse, we create lean tech that's built to iterate alongside these fluctuations. Chances are the CMS you're using was created before social. If that's true, you may still view content on your website and in social feeds as two different entities you have to control and manage. We're here to blur those lines for you and take publishing where it needs to be in 2018.

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