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Rebel Case Study: PAPERMAG.com

PAPER Breaks out Beyond #BreaktheInternet

Following last year's #BreaktheInternet campaign featuring Kim Kardashian, PAPER magazine is now truly breaking out as a digital brand, pairing great content with a cutting-edge platform to create the ultimate reader experience.

The Vision

  • Upgrade from a custom-built CMS
  • Make all PAPER content more shareable
  • Provide a more immersive, personalized experience for audiences and fans
  • Easily optimize content across platforms in real time


What Happened

  • Re-platformed site content with limited tech resources in weeks on the RebelMouse platform
  • Utilized the sophisticated Entry Editor to support video and emerging digital formats
  • Easily incorporated prominent CTAs, sign-up features, and social share buttons to drive engagement
  • Leveraged the RebelMouse Insights Dashboard and up-to-the-minute analytics tools to quickly act on viral hits

Results

  • 51% lift in traffic
  • 2x lift in content clicks
  • 113% lift in page depth across devices

And Stuff like This Happens...

As part of the #Fandemonium issue, PAPER featured John Stamos and his "new moon" to give his devoted online fan base something to talk about!

And talk they did. Within a day, the article was trending on Facebook and had generated 250K+ views.

From GIPHY.

Why PAPER <3s RebelMouse...

...Creating various content formats: Slideshows have helped increase time spent — PAPER has seen a 69% lift in time on site.
...Surfacing relevant content: "So Hot Right Now" stories on articles keep people engaged — PAPER has seen a 16% reduction in bounce rate.

From GIPHY.

Just like PAPERMAG.com, properties on our platform grow at mind-boggling rates, and are built in a way that allows companies to focus on producing great content — turning that into sustainable, high-growth social traffic and loyal, lasting communities. Trust your brand to the experts in distributed content and be everywhere first.

"RebelMouse's platform is the modern way of having a truly impactful digital platform."

"For a 31-year-old brand, called PAPER, you will never believe what you'll be seeing from us in digital in the next 6 months. This is the biggest partnership that we've entered into."

"We are Rebels."

— Drew Elliott, Chief Creative Officer, PAPER

Let's start working together. Contact us today to get started, or start a free trial.

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How to Add Ads.txt to Your Site

What Is Ads.txt?

Ads.txt stands for "Authorized Digital Sellers," and is a simple, flexible, and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory. The mission of the ads.txt project is straightforward: increase transparency in the programmatic advertising ecosystem. You can find more information on ads.txt here.

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