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Rebel Case Study: PAPER Magazine

PAPER Breaks out Beyond #BreaktheInternet

Following last year's #BreaktheInternet campaign featuring Kim Kardashian, PAPER magazine is now truly breaking out as a digital brand, pairing great content with a cutting-edge platform to create the ultimate reader experience.

The Vision

  • Upgrade from a custom-built CMS
  • Make all PAPER content more shareable
  • Provide a more immersive, personalized experience for audiences and fans
  • Easily optimize content across platforms in real time


What Happened

  • Replatformed site content with limited tech resources in weeks on the RebelMouse platform
  • Utilized the sophisticated Entry Editor to support video and emerging digital formats
  • Easily incorporated prominent CTAs, signup features, and social share buttons to drive engagement
  • Leveraged the RebelMouse Insights Dashboard and up-to-the-minute analytics tools to quickly act on viral hits

Results

  • 51% lift in traffic
  • 2x lift in content clicks
  • 113% lift in page depth across devices

And Stuff like This Happens...

As part of the #Fandemonium issue, PAPER featured John Stamos and his "new moon" to give his devoted online fan base something to talk about!

And talk they did. Within a day, the article was trending on Facebook and had generated 250K+ views.

From GIPHY.

Why PAPER <3s RebelMouse...

...Creating various content formats: Slideshows have helped increase time spent — PAPER has seen a 69% lift in time on site.
...Surfacing relevant content: "So Hot Right Now" stories on articles keep people engaged — PAPER has seen a 16% reduction in bounce rate.

From GIPHY.

Just like PAPER Magazine, properties on our platform grow at mind-boggling rates, and are built in a way that allows companies to focus on producing great content — turning that into sustainable, high-growth social traffic and loyal, lasting communities. Trust your brand to the experts in distributed content and be everywhere first.

"RebelMouse's platform is the modern way of having a truly impactful digital platform.

For a 31-year-old brand, called PAPER, you will never believe what you'll be seeing from us in digital in the next six months. This is the biggest partnership that we've entered into.

We are Rebels."

—Drew Elliott, Chief Creative Officer, PAPER

Let's start working together. Request a proposal today to get started.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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How to Change Video Thumbnails on RebelMouse

When users create an article in the Particle Assembler that includes videos, a default thumbnail image appears when the video is uploaded to the Entry Editor. However, sometimes a video does not have a placeholder image or the image is something you want to change.

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Take Advantage of Rich Media Integrations on RebelMouse

Amplify Every Article With Videos, UGC, and More

At RebelMouse, we believe flat media is dead. The concept of what qualifies as content is constantly evolving, and we want to arm our content creators with the right editorial tools to amplify quality content. This is why we make it easy to access our media asset uploader, which allows you to seamlessly embed media from your device or a popular third-party source, such as GIPHY, Instagram, Twitter, YouTube, and Vimeo. In a few clicks, you can transform your post with modern formats that will instantly make your content stand out on site, search, and social.

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Overview: Mailchimp + RebelMouse Integration

One of the strongest methods to grow your readership is through newsletter campaigns. While sometimes metrics like opens and click-through rates can be low, emails are still a great way to target niche audiences to convert them into loyal followers. At RebelMouse, we have a detailed and intuitive integration with Mailchimp's platform. Here's how it works.

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Key Elements of a Brand Hub

The Content Marketing Stack of the Future, Today

Having a simple, gorgeous user experience that highlights the brand is an easy mission to define and a hard one to accomplish. RebelMouse is unparalleled at creating mass consumer experiences that foster deep engagement and loyalty. All our design theories and approaches are tested and backed by a massive amounts of data. Sites on our platform can get as many as 26 pages per visit, and on average get five pages per visit. Our approach is to take the UX of social media that the world has become so accustomed to, and then adapting it to fit your owned property. It's fast, clean, beautiful, and it works.

Learn more about our clients: RebelMouse Case Studies.

Read on to learn about the various elements we use to transform brand experiences into visually beautiful, high-performance, and social user experiences.

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Writing Custom CSS in Custom HTML Elements + Correctly Referencing Layouts and Elements

It's tempting to reference custom CSS using Google Chrome's debugging tools to look up page layout IDs.

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Launching a Community on RebelMouse

The current social ecosystem has given us a seemingly limitless number of premium creators who understand how to create dynamic and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too.

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