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Rebel Case Study: PAPER Magazine

PAPER Breaks out Beyond #BreaktheInternet

Following last year's #BreaktheInternet campaign featuring Kim Kardashian, PAPER magazine is now truly breaking out as a digital brand, pairing great content with a cutting-edge platform to create the ultimate reader experience.

The Vision

  • Upgrade from a custom-built CMS
  • Make all PAPER content more shareable
  • Provide a more immersive, personalized experience for audiences and fans
  • Easily optimize content across platforms in real time


What Happened

  • Replatformed site content with limited tech resources in weeks on the RebelMouse platform
  • Utilized the sophisticated Entry Editor to support video and emerging digital formats
  • Easily incorporated prominent CTAs, signup features, and social share buttons to drive engagement
  • Leveraged the RebelMouse Insights Dashboard and up-to-the-minute analytics tools to quickly act on viral hits

Results

  • 51% lift in traffic
  • 2x lift in content clicks
  • 113% lift in page depth across devices

And Stuff like This Happens...

As part of the #Fandemonium issue, PAPER featured John Stamos and his "new moon" to give his devoted online fan base something to talk about!

And talk they did. Within a day, the article was trending on Facebook and had generated 250K+ views.

From GIPHY.

Why PAPER <3s RebelMouse...

...Creating various content formats: Slideshows have helped increase time spent — PAPER has seen a 69% lift in time on site.
...Surfacing relevant content: "So Hot Right Now" stories on articles keep people engaged — PAPER has seen a 16% reduction in bounce rate.

From GIPHY.

Just like PAPER Magazine, properties on our platform grow at mind-boggling rates, and are built in a way that allows companies to focus on producing great content — turning that into sustainable, high-growth social traffic and loyal, lasting communities. Trust your brand to the experts in distributed content and be everywhere first.

"RebelMouse's platform is the modern way of having a truly impactful digital platform.

For a 31-year-old brand, called PAPER, you will never believe what you'll be seeing from us in digital in the next six months. This is the biggest partnership that we've entered into.

We are Rebels."

—Drew Elliott, Chief Creative Officer, PAPER

Let's start working together. Request a proposal today to get started.

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How to Fix the Post Preview Bug Due to Connatix Video Ads

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Changing the World on Behalf of Millennial Mothers

Motherly is a new media property redefining motherhood. Created by women for women, their mission is one of empowerment to support women on their unmatched journey to mommyhood. Founded in 2015 by serial entrepreneur Jill Koziol and award-winning Washington Post digital strategist Liz Tenety, Motherly leads the effort in curating female-driven content that builds strong communities through the power of dynamic, multiplatform storytelling.

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NEW! End of Summer 2018 Product Updates

It's almost the end of summer 2018 and we have some awesome product updates to announce! Here's what's new: scheduling posts to be unpublished, a copyright option for Facebook Instant Articles, Keywee and Parse.ly integrations for Facebook Instant Articles, parent/child relationships for sections in the dashboard, a scheduled filter for community-enabled dashboards, and a Google Search Console integration for the Entry Editor. There's a lot to unpack here, we know! So continue on below for more details on each announcement.

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