As a creative agency powered by modern technology, we know how to build a subscription experience that's designed for both the modern user who wants an optimized site experience and the modern publisher who relies on paywall revenue to survive.
RebelMouse's subscription features are customizable and easily support:
RebelMouse's Paywall API is available to developers to make it easy to manage subscriptions. Access to paid content is managed via subscriptions attached to email qualifiers. Click here for more information on our Paywall API.
Sites powered by RebelMouse are experiencing enormous success thanks to our subscription strategies, including the Italian newspaper La Verità. While publishers on other platforms typically see a decrease in audience when they implement a paywall, in their time leveraging RebelMouse’s paywall strategy, La Verità has experienced continued, unprecedented growth. They are now one of the highest-growth media properties in Italy, and they've enjoyed significant revenue growth thanks to our paywall tools.
La Verità's superior site performance using RebelMouse's paywall tools.
In the past, there was a stigma around paywalls that signaled they were only sustainable for large publishers with massive audiences already in place. But with today's users maturing, subscription models are more attainable for a variety of emerging media properties and legacy names alike.
It's important to strike the right balance between free content, subscriber revenue, and ad strategy. This is a lot to juggle for publishers who are already maxed out trying to create quality content worth reading.
At RebelMouse, we can help you determine if a subscription model will benefit you, and then build a custom, easy-to-use paywall system that works for your site. If you're not publishing on RebelMouse, we also operate as a world-class creative agency that can help you navigate the subscription business and any other content strategy you may be building toward. Either way, request a proposal today and let's start working together.
The report also found that the majority of users who consume news via email are older, richer, educated, and have a heavy interest in news-related content. In fact, one in seven adults over the age of 55 in the U.S. said that email was their main way of accessing news. Additionally, 80% of users who use email to read news are over the age of 35.
While the insights around exactly who gets their news from email and how they do it may seem limiting to the average publisher, there is still plenty of room to leverage email for topics outside of news.
The data from the Digital News Report confirms that email is a great way to distribute specialized content across a wide range of subjects. The minimalist nature of email lends itself nicely to personalized content that could otherwise get lost in the noise.
“Despite its relative lack of sophistication, it remains a key tool for publishers as they focus on building deeper relationships with loyal users — as well as attracting new subscribers.” —Digital News Report 2022
The easy-to-read nature of email also creates an opportunity to show off your content’s unique style. Of the thousands of users surveyed in the Digital News Report, 64% said they valued email for its convenience, and 28% said they favored newsletters because they liked the tone of the author.
As mentioned above, one of the primary characteristics of email news readers is that they are highly interested in news-related content. With the right email strategy, that same effective audience targeting can be applied to any topic.
While newsletters are not likely to be your site’s primary driver of traffic, it’s still prime time for publishers to capitalize on the benefits of email sooner rather than later. Click here for some quick tips on launching a newsletter campaign.
The RebelMouse platform has an intuitive newsletter dashboard that makes it easy to use major platforms like Mailchimp and Sailthru without ever leaving your CMS. Our elegant integrations allow you to turn posts into newsletters, choose templates, and schedule campaigns right from your editing space. Click here to learn more.
Easily schedule newsletters from RebelMouse’s editing interface.
If you aren't publishing on RebelMouse yet, get in touch today and let's get started. We are a full-service creative agency that can help you with all of your website and email marketing goals.
