The New Content Lifecycle: Build a Creator’s Universe with Discovery

Become the center of the universe on your topic.

In today's digital world, organic growth is everything. The old pay-to-play mantra adopted by many publishers is putting them at the mercy of Facebook's temperamental News Feed.

If you want to survive the constant algorithm updates and technological changes, your focus must be on building a community that constantly sparks conversations among its audience. To do so, you have to connect with likeminded Facebook Pages and social profiles at scale, and that starts with quality content. But sometimes good content isn't enough. At RebelMouse, we have a saying: "If you create quality content without distribution, does it even exist?" That's why we created Discovery, an integral part of our suite of sophisticated enterprise-level tools. Using proprietary technology, Discovery is designed to help you figure out the social ecosystem that's already having conversations related to your content. But before you can reach out to potential influencers, your content has to be set up for distributive success.


The good news is that content creation doesn't have to be an inside job only. By using the power of social feeds, your content can snowball into opportunities for new and dynamic content with every publish. Here's what we mean:

  1. Start with Core Content: Use original content to amplify your message on social. At RebelMouse, we've done this with our Particle Accelerator, which breaks down articles into micro pieces of content that can be shared individually across social platforms.
  2. Build Relationships to Accrue More Content: By sparking engagement with your content, you can start forming relationships with publishers interested in your message. The best way to secure these partnerships is to reach out and ask influential Facebook Pages and social profiles to share and send you their creations — whether it's a video, an article, or a part of an article (what we like to call a particle).
  3. Validate Your Own Message: The social ecosystem is built on reciprocity, and that sharing always has to go both ways. The best part of engaging in a sharing partnership with other influential Pages is that those relationships validate your own Page, deepening your roots as a publisher and establishing a foundation for continued growth both on social and on site. It's the Holy Grail of the creator's universe.

Using this content creation cycle alongside our Discovery tool, RebelMouse clients are able to experience growth and revenue gains, often from the ground up. The Dodo is a prime example of Discovery's magic. It's how The Dodo quickly became the center of the universe for animals on the internet. The formula is simple, but it takes experience to get right. Ask creators for their content. In return, repurpose it in a way that makes it both beautiful and validate their original message. Then, amplify the content. It's all about creating the kind of relationship where creators can't wait to share what you've come up with using their content as a basis. This content repurposing lifecycle is what fueled The Dodo's climb to the top.

By capturing content and making the remixing process systematic, you can create organic growth. But these tools need strategy and know-how to work, which is why we spend time with editors, social media managers, and even CEOs to help them understand how to shift their digital strategy. It's the only way they can take part in this amazing emergence of the creator movement that embraces organic social media strategy.

Take a deeper look into how we mimic this relationship-building, content creation cycle with every publish on the RebelMouse platform. Here's a breakdown of how our social Discovery tool works:

Utilize Article Tags

Discovery automatically pull in tags you've assigned to your article. These are the same keywords connected to your search metadata. In addition, Discovery will find relevant tags based on any videos or images you upload into or discover within the RebelMouse Entry Editor. These tags help slice and dice topics, so no detail or theme gets overlooked. The tags then automatically surface suggested Facebook and Twitter accounts that you can start reaching out to directly or via social signals.

Foster Relationships

Based on the suggested accounts that Discovery pulls in, you can reach out in a number of different ways. Socially, you can send pings to "like" their recent content, comment on an article, and begin to establish a reciprocal-sharing relationship. Or if they have a Facebook email address, you can take it a step further and send them an email. This initial outreach is crucial though, so you first have to figure out how to build in self-interest that isn't completely self-serving. Create your voice, tell them you'd appreciate their involvement, and ask if they'd like to share your story. Once you've established a clear message that works for you, you can utilize Discovery's email templates to streamline your reach-out attempts to other influencers.

Life After Publish

You're not done with your content the moment you click publish. Here are ways to get the most out of repurposing and monitoring your content with Discovery to drive even more engagement:

Optimize: It's important to continually optimize your content to increase its shelf life. Whether or not the content needed refreshing, you can easily click on any article's headline in the Discovery dashboard to re-perform outreach and grow more relationships.

Understand Your Ecosystem: The Discovery dashboard includes information on all of the social accounts that you've selected for each published article. You can then flip through each social platform to focus on a particular network. Clicking on any target account gives you even deeper insights.

Spot Your Wins: We identify any influencer who shares your content and mark it as a win. You can easily keep track of these accounts in the Pages Sharing section of the Discovery dashboard.

Interested in how Discovery can benefit your business? Request a proposal today to get in touch.

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Maximize Your SEO Potential With RebelMouse’s Entry Editor

Take a peek into how our proprietary technology helps sites surge on search

The RebelMouse platform features a rich search engine optimization (SEO) toolset that guides writers and editors to think about the right search phrase behind every story, as well as how to focus on small but meaningful modifications designed to improve organic search performance.

Our SEO technology centers around best practices for search, including detailed metadata that will help Google's site crawler identify, index, and rank your content quickly. It often leads our clients to experiences traffic surges that look like the following after launching on our platform:

how to increase search traffic

Here's a look inside our proprietary technology that helps our clients experience quick search boosts that turn into long-term SEO wins.

The Search Tab

how to find the right search phrase

Every new article presents a new opportunity to win on search. RebelMouse's Entry Editor features an SEO tab that's designed to help you optimize every post to give it the best shot at winning a targeted search phrase. Here's a glimpse into how it guides editors through a perfected search strategy before the "Publish" button is even clicked.

Define Your Search Phrase

search volume data

It can be tricky to nail down which search phrase you want to win. Within the SEO tab, you can brainstorm your ideas in real time. Through the creative usage of APIs, we ensure writes and editors are armed with the right information when optimizing content for SEO. In the example above, the drop-down list is suggesting search phrases that are already performing well on Google. The number next to each recommended phrase is its monthly search volume.

This helps you determine which phrases are easy to win, or perhaps too competitive to strategize for, on an article-by-article basis. Click here to read more about this feature.

Optimize Your Slug to Match Your Search Phrase

submit url to search engines

The SEO tab in our Entry Editor is designed to repeat your desired search phrase throughout your content so that Google's crawler has every chance to index it correctly for search. With this methodology in mind, it's a best practice to have your article's URL slug match your desired search phrase. From the SEO tab, you can click the Optimize Slug button to automatically match your URL slug to the search phrase you want to win. Click here to read more about this feature.

Pick Smart Recirculation Links

seo outlinks

After you've defined your search phrase and optimized your URL slug accordingly, you can select highly relevant links to add as related content to the end of your article. We call these Around the Web (ATW) links. The SEO tab allows you to pick the best links from your own site, as well as from around the web, which leads to truly amazing traffic boosts. This is a proven SEO practice that's rewarded by Google. Since your article will link to pages already winning your search phrase, it can increase your own post's relevance score in the eyes of Google's crawler.

We automate the surfacing of both ATW and internal links for you, so it's as easy as ticking a handful of checkboxes to add them to your post. We've also done the math, and the data is clear: Adding ATW and internal links to the end of your articles can increase traffic coming to your posts from Google by over 300%! Click here to read more about this feature.

Craft Metadata Before Publish

what is seo metadata

When it comes to Google's site crawler, providing clever metadata is one of the best ways to contextualize your content for search. From there, Google's search algorithm will rank your site for search queries that it determines are relevant to your content. Our SEO tab allows you to write your metadata right from within our Entry Editor. Plus, our character counter will help you make sure that your SEO headline and description match Google's best practices for metadata text length.

It's important to make sure your metadata is clearly written in a succinct way so that Google can quickly understand the nature of your content. Click here to read more.

The RebelMouse Particle Assembler

how to optimize an article for seo

RebelMouse's Particle Assembler is a content creation tool within our Entry Editor that makes it easy to transform your posts into media-rich micro pieces of content, which we call particles, that can both be shared individually and crawled separately on search. Our Assembler functionality gives your content more legs, which means more chances to generate more traffic.

The following steps demonstrate how you can use our Assembler to optimize an article to win a search phrase.

Use Particle Headlines to Reinforce Your Search Phrase

how to write headlines for seo

Assembler is accessible via one simple click in the formatting toolbar of our Entry Editor. From there, an organizational layout will be inserted into your article that will help guide you through building out the particles that will shape your Assembler. The best way to think of Assembler is by treating it as an enhanced list format. If your article is about vegan cooking trends, each particle can feature a new trend. But Assembler does not need to be a simple list. It can also cover the main points of your article and feature user-generated content or even related stories.

Assembler is a helpful SEO tool because it can generate a unique URL slug for each particle, maximizing your article's ability to get indexed by Google for more than one key search phrase. Click here to read more about this feature.

Make the Most of Google's "People Also Ask" Module

how to optimize for people also ask

Particle headlines are also a great way to make use of Google's "People Also Ask" module. This will help you identify search patterns of users who are interested in your search phrase. By tailoring your particles to those patterns, it's likely that your post will move up in Google's search rankings. Click here to read more about this strategy.

Add Media to Every Particle

alt text for seo

Each particle is another opportunity to add relevant media to your post, and Assembler makes it easy to add alt text to every image you upload. Alt text is very important for accessibility and can also have benefits for SEO. Briefly, alt text is text that is added to an image to describe it to search engines, and also to allow people using screen readers to be able to know what the image is without actually being able to see it. You can easily add alt text to any image in RebelMouse from our Entry Editor. Adding your search phase into every alt text field will only bring you one step closer to the top of Google Search's first page.

Make the Most of Our SEO Toolset

RebelMouse's proprietary technology works for any kind of site, whether you're a brand, a new media company, or a legacy publisher. SEO doesn't have to be something that only developers and analysts can understand and augment. Our product is designed to put the power of search in the hands of content creators, editors, and social curators, too.

Start winning on search with every publish. Request a proposal today and let's start working together.

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