The RebelMouse Entry Editor features a rich SEO toolset that helps editors think about the search phrases behind every story, and focus on small but meaningful modifications designed to improve organic search performance. Updating your SEO headline, URL, and description makes it easier for search engines to crawl, index, and understand your content.
The SEO Headline tells both users and search engines (e.g., Google) what the topic of your article is. If headline phrases appear in a user's search query, Google will consider your article more relevant and reward it. Updating the SEO Headline is your first opportunity to think about key search phrases you'd like to organically win.
For example, you may be interested in optimizing an interior design article for the search keywords "brownstone" and "apartment." First, you can update the SEO Headline with one of those keywords:
Note: Updating the SEO headline will not alter the overall post headline.
SEO URL Keywords
This field allows you to change the URL slug of your post. If your URL contains relevant words, this provides users and Google with more information about the page:
Here's the default URL slug before the update, which incorporates the overall post headline by default:
Here's how the URL slug appears after the update:
The SEO Description gives Google a summary of what the article is about, and if key phrases align with a user's search query, your content will be rewarded. Unlike the SEO Headline, the SEO Description can be a sentence or a short paragraph. Write a description that'll both inform and interest users if they see your description in a search result.
Note: You also have the option to exclude your article from being indexed by search engines.
Here's how our updates so far appear in a Google search result. Words in the URL and description are bolded by Google if they match a user's query. This gives users clues about whether or not the content is what they're looking for:
Search Discovery lets you define a search phrase you want to win, and then returns Google's first-page results for that search term. A checkbox option is provided so you can select likeminded articles that you'd like to include at the end of your post:
Your post will link to the selected articles in the Related Articles Around the Web module shown below. This is a proven SEO practice that's rewarded by Google. Click here for more on SEO strategy.