Free White Paper: A Rebel's Guide to Building Organic Loyalty

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Making Videos Work Perfectly in Instant Articles

It's easy to add a Facebook video to the splash or body of your Instant Article post. You can upload your file directly or simply paste in the Facebook video link. From there, you can configure video settings, including autoplay, loop, and still frame.

For a clear step-by-step tutorial on how to have a perfect Facebook video in your Instant Article — and also have the same Facebook video in the post on your site — continue on.

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Here’s Why You Should Focus on Valley Elevation

We've all experienced it. The dopamine-filled highs of watching site stats blast through the ceiling on our favorite web analytics platform after a piece of content goes viral. As digital publishers, it's in our blood to crave these spikes. But the sobering crash back to reality that follows, and the ensuing scramble to come up with the next piece of content that can match the previous peak, are seemingly inevitable. This constant seesawing is a frustrating and fatiguing experience, no matter the size of your budget or marketing team. What's a publisher seeking stability to do? Are we all targeting the right goals, or is there more here than meets the eye?

Enter Valley Elevation

Turns out there is more to your stats than just those towering summits. It's the concept of valley elevation, and it's been staring you in the face the entire time. Coined by Bradley Schwarzenbach and popularized by bestselling author Andrew Davis, valley elevation posits that you should be focusing on the depth of your metrics' troughs instead of its peaks.

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