Free White Paper: A Rebel's Guide to Building Organic Loyalty

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We Make Money Move

Cardi B's "Bodak Yellow" came out a couple months ago, but it's since become one of our anthems at RebelMouse. It's safe to say that most people have heard Cardi B's monstrous hit at some point by now. "Bodak Yellow" landed the Bronx rapper a #1 spot on the Billboard Hot 100, taking Taylor Swift's place (gasp!) and becoming the first solo female rapper to do so in the last 19 years.

There's no doubt she's solidified herself as a force to be reckoned with in pop culture.

And here at RebelMouse, we can't help but get on board with Cardi B's jam as we continue to see the same type of success in the media world. As Cardi B raps about making money move, we're showing we can do the same thing for our clients.

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Here’s Why You Should Focus on Valley Elevation

We've all experienced it. The dopamine-filled highs of watching site stats blast through the ceiling on our favorite web analytics platform after a piece of content goes viral. As digital publishers, it's in our blood to crave these spikes. But the sobering crash back to reality that follows, and the ensuing scramble to come up with the next piece of content that can match the previous peak, are seemingly inevitable. This constant seesawing is a frustrating and fatiguing experience, no matter the size of your budget or marketing team. What's a publisher seeking stability to do? Are we all targeting the right goals, or is there more here than meets the eye?

Enter Valley Elevation

Turns out there is more to your stats than just those towering summits. It's the concept of valley elevation, and it's been staring you in the face the entire time. Coined by Bradley Schwarzenbach and popularized by bestselling author Andrew Davis, valley elevation posits that you should be focusing on the depth of your metrics' troughs instead of its peaks.

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