PSA: You Could Lose Access to Instant Articles Monetization

Facebook recently updated their Monetization Eligibility Standards, and is now cutting access to monetization features for Instant Articles on Pages that are currently violating the new guidelines.


The move comes in response to the current investigation into Russia purchasing Facebook ads to meddle with the 2016 U.S. presidential election. To further prevent this kind of behavior, the platform is responding with a stricter approval process for ads.

The platform says it's using automated and manual screening methods to find content that is no longer eligible for their monetization program. Violations include:

  • Misappropriation of Children's Characters
  • Tragedy & Conflict
  • Debated Social Issues
  • Violent Content
  • Adult Content
  • Prohibited Activity
  • Explicit Content
  • Drugs or Alcohol Use
  • Inappropriate Language

For more information on what the updated Content Guidelines for Monetization entail, click here. If your Page has been flagged as having inappropriate content that violates the new guidelines, you'll see the following message upon entering your Page:

If you believe your content should still be eligible for monetization — or you've already corrected the violation(s) in your content — you can submit an appeal here to have your monetization features reinstated. Facebook advises you to submit only one appeal at a time.

How RebelMouse Can Help

Every time Facebook implements a big change like this, it can be hard to navigate. For many Facebook Pages, it can even feel like your livelihood is on the line.

At RebelMouse, you are not alone. We continuously monitor data for all of the sites we power to help our clients understand why they may have been flagged for a monetization violation, and what they can do to get back control and avoid getting flagged in the future.

We're one of the few, if not only, creative agencies that has access to data across a ton of properties and media sites. This means we can better anticipate any potential disruptions in our clients' path to growth, amend them, and move forward with creating meaningful (and monetizable!) content.