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Live Webinar: The Next Generation of Brand Content

Ushering in the era of content hubs, brand blogs, and community-building tools.

We've entered into a major shift in new media publishing. So far, 2018 has been a roller coaster ride of industry shifts for publishers, kicked off by Facebook's sweeping algorithm change that left brands wondering about the future of traffic growth and monetization on social. While the algorithm change has triggered a resurgence in organic search, Google is making changes that increase competition and could shift your entire brand's SEO strategy.

The good news is there's still a big space for brands — both new and old — to put communities on a growth path that delivers real revenue. And it's all about getting back to basics: The brand blog! While the idea of the blog has been around since the early days of the internet, the focus on community, as well as tech's ability to draw in audiences at scale, is peaking like never before.

The best part? The tech you need to create and nurture a successful brand blog is leaner and cheaper. But it takes a true mindset adjustment to reorganize the roles of a new media company in 2018.

Join us for a live webinar on March 22 at 1 p.m. ET to find out how to propel your brand into a modern-day publishing powerhouse. Hosted by RebelMouse founder and former CTO of The Huffington Post, Paul Berry, you'll receive a walkthrough on how to set up your brand's blog for success with new social and search methods. But more importantly, you'll learn how to build a site network that busts through the barriers of the platforms. Here's some of what we'll cover:

  • Build Inclusive Experiences: We live in a universe of creators. By opening your doors to content creators and curators from all over the web, you can assemble an inclusive, interactive environment that harbors organic loyalty.
  • Understand Organic Connections: Learn how to use your content as a foundation that amplifies your brand's message in the social ecosystem. Establishing meaningful connections and practicing the social law of reciprocity will validate your brand's ranking in the feeds.
  • Create a Dynamic Content Hub: Objective experiences on the internet are a thing of the past. Every user now lives in their own content filtration system, which can be extremely niche. There's a community of passionate people around every topic. Learn how to create a hub for your content that is also organized to reach targeted audiences with every publish.

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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