We've entered into a major shift in new media publishing. So far, 2018 has been a roller coaster ride of industry shifts for publishers, kicked off by Facebook's sweeping algorithm change that left brands wondering about the future of traffic growth and monetization on social. While the algorithm change has triggered a resurgence in organic search, Google is making changes that increase competition and could shift your entire brand's SEO strategy.
The good news is there's still a big space for brands — both new and old — to put communities on a growth path that delivers real revenue. And it's all about getting back to basics: The brand blog! While the idea of the blog has been around since the early days of the internet, the focus on community, as well as tech's ability to draw in audiences at scale, is peaking like never before.
The best part? The tech you need to create and nurture a successful brand blog is leaner and cheaper. But it takes a true mindset adjustment to reorganize the roles of a new media company in 2018.
Join us for a live webinar on March 22 at 1 p.m. ET to find out how to propel your brand into a modern-day publishing powerhouse. Hosted by RebelMouse founder and former CTO of The Huffington Post, Paul Berry, you'll receive a walkthrough on how to set up your brand's blog for success with new social and search methods. But more importantly, you'll learn how to build a site network that busts through the barriers of the platforms. Here's some of what we'll cover:
- Build Inclusive Experiences: We live in a universe of creators. By opening your doors to content creators and curators from all over the web, you can assemble an inclusive, interactive environment that harbors organic loyalty.
- Understand Organic Connections: Learn how to use your content as a foundation that amplifies your brand's message in the social ecosystem. Establishing meaningful connections and practicing the social law of reciprocity will validate your brand's ranking in the feeds.
- Create a Dynamic Content Hub: Objective experiences on the internet are a thing of the past. Every user now lives in their own content filtration system, which can be extremely niche. There's a community of passionate people around every topic. Learn how to create a hub for your content that is also organized to reach targeted audiences with every publish.