Free White Paper: A Rebel's Guide to Building Organic Loyalty

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Live Webinar — Media in 2018: How to Thrive in the Face of Massive Changes

February 8, 2018 @ 1PM EST

We're not even a quarter of the way into 2018 yet, and the new media world already looks completely different than it did when we said goodbye to 2017. Facebook's apocalyptic algorithm update knocked brands and media companies completely off course, and has left many still scrambling for answers and new, proven approaches.

That said, there's no time like the present to get in front of these changes, and the imminent success of your brand is contingent on your ability to adapt to the times. This means re-evaluating your current strategies and finding ways to connect with your audiences on a deeper, more meaningful level. In this webinar, our founder and CEO Paul Berry will discuss how to survive the latest demands the media world is facing, and what you need to do to protect the future of your brand.

  • Adapt to the Algorithm: Learn how you can land on the right side of Facebook's algorithm shift, and how you can use the platform to create lasting loyalty among new and existing audiences.
  • Study SEO Strategy: Understand how and why search engine optimization (SEO) is still an integral part of your content's discovery strategy, and how you can use it to boost visibility.
  • Restart with Redesigns: No matter what your CMS is, optimizing your site for growth on search and social is a key element to success. Learn about what a website in 2018 should look like to trigger organic audience growth and opportunities for monetization.

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You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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Here’s Why You Should Focus on Valley Elevation

We've all experienced it. The dopamine-filled highs of watching site stats blast through the ceiling on our favorite web analytics platform after a piece of content goes viral. As digital publishers, it's in our blood to crave these spikes. But the sobering crash back to reality that follows, and the ensuing scramble to come up with the next piece of content that can match the previous peak, are seemingly inevitable. This constant seesawing is a frustrating and fatiguing experience, no matter the size of your budget or marketing team. What's a publisher seeking stability to do? Are we all targeting the right goals, or is there more here than meets the eye?

Enter Valley Elevation

Turns out there is more to your stats than just those towering summits. It's the concept of valley elevation, and it's been staring you in the face the entire time. Coined by Bradley Schwarzenbach and popularized by bestselling author Andrew Davis, valley elevation posits that you should be focusing on the depth of your metrics' troughs instead of its peaks.

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