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Live Webinar — Media in 2018: How to Thrive in the Face of Massive Changes

February 8, 2018 @ 1PM EST

We're not even a quarter of the way into 2018 yet, and the new media world already looks completely different than it did when we said goodbye to 2017. Facebook's apocalyptic algorithm update knocked brands and media companies completely off course, and has left many still scrambling for answers and new, proven approaches.

That said, there's no time like the present to get in front of these changes, and the imminent success of your brand is contingent on your ability to adapt to the times. This means re-evaluating your current strategies and finding ways to connect with your audiences on a deeper, more meaningful level. In this webinar, our founder and CEO Paul Berry will discuss how to survive the latest demands the media world is facing, and what you need to do to protect the future of your brand.

  • Adapt to the Algorithm: Learn how you can land on the right side of Facebook's algorithm shift, and how you can use the platform to create lasting loyalty among new and existing audiences.
  • Study SEO Strategy: Understand how and why search engine optimization (SEO) is still an integral part of your content's discovery strategy, and how you can use it to boost visibility.
  • Restart with Redesigns: No matter what your CMS is, optimizing your site for growth on search and social is a key element to success. Learn about what a website in 2018 should look like to trigger organic audience growth and opportunities for monetization.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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How to Control the Order of Posts on a Section Page

As an editor, you might want to manually control the order of your posts on any given section page. With our powerful CMS platform, this is as easy as dragging and dropping. Watch how it's done in the following video:

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Try This New Video Preview on Facebook Instant Articles

There's a new function for Facebook Instant Articles that shows a video preview on mobile. The option has been successful for some of our clients at RebelMouse, and we want you to give it a try too!

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How to Thrive in a World Without Ads

Mike Mallazzo, Director of Marketing at Narrativ, recently wrote a post on Medium: "Life After Ads: The recent purchase of TIME should remind publishers of the power a strong brand can wield."

He discusses how some media companies are starting to question their total reliance on digital advertising. With Facebook and Google capturing the majority of revenue in the online advertising space, Mallazzo talks about how some companies are diversifying their revenue streams with models that depend on building loyalty and trust through subscriptions and commerce content in addition to just advertising. He writes:

"Media conglomerates have rediscovered the power of brand equity, offering the most plausible hope for sustainability since the proliferation of the internet."

At RebelMouse, however, we are still seeing digital advertising work. Our clients — such as Dance Magazine — are seeing huge success with digital advertising. But what if you were a media company in a world where traditional digital advertising didn't work at all? What would you do? How would you make money and continue to grow as a company?

The key is loyalty. You can't have a brand without loyalty.

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Subscribe to Our Newsletter

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