If you rely on ad revenue, the article page is your cash cow. It generates the views and keeps audiences on your site. The RebelMouse Ad Manager dashboard enables you to easily swap out ads, change placement, and experiment as much as you want without relying on tech resources. Enjoy incredible control over your revenue.
Access the Ad Manager Dashboard
Go to the Ad Manager in the left-hand navigation menu (☰). Alternatively, you can type "YourDomain/core/dashboard/a_manager" in your browser's address bar.
How the Ad Manager Is Divided
Your ad network provides you with ad header code that needs to be placed in your site to run your ads. The Header is the place to do this.
The Body section is where you want to add an ad tag in order to serve ads at the beginning of your articles, before the start of any content. This is a common ad placement because it's visible upon first load. You can toggle this ad option on or off.
Here's an example of an ad at the top of a page:
Body Words lets you set ads to automatically appear after a certain number of words in your article. This helps ensure ads appear throughout your article, but not too closely together.
Note: RebelMouse will not cut off a paragraph midway through to place an ad. If you select 150 words as the break point, for instance, RebelMouse will find the closest end of a paragraph after 150 words before placing the ad.
Just like with the Body section, you can toggle any ad placements on, off, or even delete them if necessary.
You can keep adding as many ads as you want with the + Add Item button at the bottom of the page:
For example, this is how an ad after 60 words looks in an article:
We encourage you to add multiple ad placements this way. You might want ads to appear after 150 words, 500 words, and 1,000 words. The key is to experiment. Also, if an article is shorter than the number of words selected, that ad will not appear.
The Body Listicle is where you can set ads that will automatically appear after a certain number of listicle items in your article. This number can be set globally in the Layout & Design tool, or per post in the listicle settings.
If there is one ad entered into the Ad Manager, the ad will be repeated. Example: You have a listicle with 15 items and you choose to show an ad after every five items. The one ad you have in the Ad Manager will be shown three times.
If there is more than one ad entered into the Ad Manager, the ads will be displayed in the order they're listed in. Example: You place two ads into the Ad Manager, have a listicle with 20 items, and you choose to show an ad after every five items. The first ad shown will be ad #1 in the Ad Manager. The second ad shown will be ad #2. The third and fourth ads shown will be ad #2 again because we repeat the last ad that was entered into the Ad Manager vs. cycling through the ads again.
Customize Ad Codes by Device
You can add separate ad codes for desktop, mobile, and table devices to ensure that your ad placements fit each type of screen correctly.
Note: You can also add Google AMP-compatible ad code for each placement. Learn more about Google AMP + RebelMouse.
Your Ads in Facebook Instant Articles
As you saw above, you have the option of implementing ads into Instant Articles using both the Body Words (an ad every X words) and Body Listicle (an ad between X number of listicle items) methods.
Here are a couple of best practice recommendations:
- Facebook Instant Articles doesn't support using an ad before the body of a post, so don't place the ad in the Header or Body sections.
- When using Body Words, we recommend setting up the ad so it displays after no less than 100 words. Otherwise, it could be rejected by Facebook.