It's the problem that we see most often within our own professional line of work, and as it is a problem that is so easily rectified, it is particularly sad to see people make the same mistakes over and over again. When it comes to content marketing, it is all too easy to slow down your own content, making it almost impossible for anyone else other than those that you work very closely with to understand, and preventing it from being easily read and easily shareable. Without it being read and shared, there really is no point in you creating it! So how can you tell whether you are slowing down your own content, and if you are, what can you do to prevent it?

Firstly, take a look at the content that you most recently created. Print it out, and then go over it with a red pen highlighting all of the jargon words that you see. Now give it to someone that you don't work with, and ask them to highlight all of the jargon words that they do not really understand in a blue pen. You will very quickly see in the majority of cases that jargon words that you understand are absolute gibberish to people that do not work within your industry – and you are probably so accustomed to them that you did not even realize that they were jargon at all!

Secondly, look at the length of your content. Is it possible to say the exact same thing in half the content? If that is true, then half of your content is not really doing any work, it's just fluff that is bulking out your content. Having a high number of words in your content does not automatically make it better – and in fact, for some people it will actually be very off-putting! Streamline your work so that every single sentence contributes to the overall message of your content, and does not duplicate any other sentence within your content.

Thirdly and lastly, read through your new content and ask yourself: what question am I answering in this content? Research has shown that the most readable and shareable content that is out there are articles that answer a question that the reader has been asking: this ascribes the content with a value. When people believe that they are reading something with value, they are much more likely to take it in, bookmark it, and then share it with another person who they believe would benefit from the value in your content.

So how does this work in practice? Well, holistic dentistry is a brilliant example of this. Many people have no idea what holistic dentistry is, and many a holistic dental practice makes the mistake in their content of assuming that absolutely everyone has an in-depth knowledge of holistic dentistry, just like they do! But it is only through taking out the jargon words, streamlining the content to ensure that they are not repeating themselves, and making sure that the question they are answering through the content is clear, that holistic dentists are really starting to explain themselves to the general public.

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