Musical.ly is expanding beyond music videos with the launch of live.ly, its live stream platform. Users will be able to broadcast through the live.ly app, and the streams will be viewable on musical.ly.
Launched last year, musical.ly is growing fast, with about 80 million young teens using it around the globe. The app makes it easy to create music videos by allowing users to dub over their voices with songs from popular artists like Rihanna and Meghan Trainor.
Now the app is moving beyond recorded videos with the integration of live.ly. Live streaming has become increasingly popular, with the launch of Facebook Live and the continued evolution of Twitter's Periscope. Musical.ly is hoping it can capitalize on this trend and be a force in the live video business.