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How United Airlines Elevated Its Content Game

As one of the most recognized and established global brands, United Airlines understands how effective content can be used to attract, engage, and convert audiences — when done correctly. As content consumption patterns become more complex, United is committed to elevating its content game to stay relevant among customers.

The Vision

  • Provide an immersive content experience that showcases United's areas of investment in service and experience.
  • Reshape United's perception among existing and new customers.
  • Align with modern consumption patterns to engage consumers and employees everywhere.


What Happened: The RebelMouse Platform

  • One Hub to Rule Them All: United revamped its online hub to combine evergreen travel guides, episodic videos, tentpole content, and user-generated content in one cohesive environment. The always-on channel is connected to the airline's main domain, allowing United to seamlessly promote key initiatives throughout the year.
  • Tailored for a First-Class User Experience: United and RebelMouse built a 100% customized experience that features a unique site design and third-party integrations — including interactive media and feedback widgets — to keep both casual visitors and repeat customers engaged.
  • Built for Mobile: As content is increasingly consumed on mobile devices, RebelMouse's mobile-first platform enables the rich hub content — videos, interactive modules, and social feeds — to perform seamlessly across devices and platforms.

United Hub's home page on RebelMouse.

Interactive media celebrating United's 90th anniversary.

United Hub on a mobile device.

Key Takeaway: Control Your Narrative

Whether it's promoting the Olympics, launching a new video series, or showcasing social user-generated content, with RebelMouse, United is mastering how to manage content effectively and in a way that fits its needs to tell compelling stories to its customers.

Check out United Hub and learn more about the RebelMouse platform.

Want to elevate your content game and become a Rebel? Request a proposal today to get started.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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New: Easily Remove Users + Transfer Content

We subscribe to the idea that we live in a universe filled with creators. With that said, not all creators are created equal, and sometimes they move on after a while. That's why we want to make sure our site administrators have complete control over who has access to their RebelMouse pages. We've launched a new user interface within our users dashboard that allows you to efficiently remove authors from your site. And during this process, you can also reallocate posts from one user to another in bulk. Here's a look at how it all works.

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NEW: RebelMouse Native Comments with Notifications

Content creation is never static. To build an audience, it's important to ensure that your content is not only dynamic, but sparks a conversation.

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How to Add a Title to Section and Tag Pages

Sometimes you might find the need to put a title on a section page. Here's an example:

Here's how to do it:

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Introducing New and Dynamic Styles in Particle Assembler

Content creators are the lifeblood of your web property and their time is precious. That's why at RebelMouse we're always looking to enhance the ways creators can shape their content into dynamic and engaging media.

Our Particle Assembler is an intuitive way to create stunning dev-free designs in just a few clicks. And now Assembler has more styles to make your content pop.

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