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How United Airlines Elevated Its Content Game

As one of the most recognized and established global brands, United Airlines understands how effective content can be used to attract, engage, and convert audiences — when done correctly. As content consumption patterns become more complex, United is committed to elevating its content game to stay relevant among customers.

The Vision

  • Provide an immersive content experience that showcases United's areas of investment in service and experience.
  • Reshape United's perception among existing and new customers.
  • Align with modern consumption patterns to engage consumers and employees everywhere.


What Happened: The RebelMouse Platform

  • One Hub to Rule Them All: United revamped its online hub to combine evergreen travel guides, episodic videos, tentpole content, and user-generated content in one cohesive environment. The always-on channel is connected to the airline's main domain, allowing United to seamlessly promote key initiatives throughout the year.
  • Tailored for a First-Class User Experience: United and RebelMouse built a 100% customized experience that features a unique site design and third-party integrations — including interactive media and feedback widgets — to keep both casual visitors and repeat customers engaged.
  • Built for Mobile: As content is increasingly consumed on mobile devices, RebelMouse's mobile-first platform enables the rich hub content — videos, interactive modules, and social feeds — to perform seamlessly across devices and platforms.

United Hub's home page on RebelMouse.

Interactive media celebrating United's 90th anniversary.

United Hub on a mobile device.

Key Takeaway: Control Your Narrative

Whether it's promoting the Olympics, launching a new video series, or showcasing social user-generated content, with RebelMouse, United is mastering how to manage content effectively and in a way that fits its needs to tell compelling stories to its customers.

Check out United Hub and learn more about the RebelMouse platform.

Want to elevate your content game and become a Rebel? Request a proposal today to get started.

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How to Fix the Post Preview Bug Due to Connatix Video Ads

Some users have reported that when previewing a post in the Entry Editor with a Connatix video ad embedded, the video takes over the entire screen like in the following example:

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Changing the World on Behalf of Millennial Mothers

Motherly is a new media property redefining motherhood. Created by women for women, their mission is one of empowerment to support women on their unmatched journey to mommyhood. Founded in 2015 by serial entrepreneur Jill Koziol and award-winning Washington Post digital strategist Liz Tenety, Motherly leads the effort in curating female-driven content that builds strong communities through the power of dynamic, multiplatform storytelling.

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NEW! End of Summer 2018 Product Updates

It's almost the end of summer 2018 and we have some awesome product updates to announce! Here's what's new: scheduling posts to be unpublished, a copyright option for Facebook Instant Articles, Keywee and Parse.ly integrations for Facebook Instant Articles, parent/child relationships for sections in the dashboard, a scheduled filter for community-enabled dashboards, and a Google Search Console integration for the Entry Editor. There's a lot to unpack here, we know! So continue on below for more details on each announcement.

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