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How United Airlines Elevated Its Content Game

As one of the most recognized and established global brands, United Airlines understands how effective content can be used to attract, engage, and convert audiences — when done correctly. As content consumption patterns become more complex, United is committed to elevating its content game to stay relevant among customers.

The Vision

  • Provide an immersive content experience that showcases United's areas of investment in service and experience.
  • Reshape United's perception among existing and new customers.
  • Align with modern consumption patterns to engage consumers and employees everywhere.


What Happened: The RebelMouse Platform

  • One Hub to Rule Them All: United revamped its online hub to combine evergreen travel guides, episodic videos, tentpole content, and user-generated content in one cohesive environment. The always-on channel is connected to the airline's main domain, allowing United to seamlessly promote key initiatives throughout the year.
  • Tailored for a First-Class User Experience: United and RebelMouse built a 100% customized experience that features a unique site design and third-party integrations — including interactive media and feedback widgets — to keep both casual visitors and repeat customers engaged.
  • Built for Mobile: As content is increasingly consumed on mobile devices, RebelMouse's mobile-first platform enables the rich hub content — videos, interactive modules, and social feeds — to perform seamlessly across devices and platforms.

United Hub's home page on RebelMouse.

Interactive media celebrating United's 90th anniversary.

United Hub on a mobile device.

Key Takeaway: Control Your Narrative

Whether it's promoting the Olympics, launching a new video series, or showcasing social user-generated content, with RebelMouse, United is mastering how to manage content effectively and in a way that fits its needs to tell compelling stories to its customers.

Check out United Hub and learn more about the RebelMouse platform.

Want to elevate your content game and become a Rebel? Request a proposal today to get started.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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Google Tag Manager + RebelMouse: A Guide

When and Why to Use Google Tag Manager vs. RebelMouse's Layout & Design Tool

What Is Google Tag Manager?

Google Tag Manager (GTM) helps you manage tags related to your website. Tags are snippets of code or pixels used for analytical purposes. A tag can claim ownership of a site in Google Search Console or track clicks and other insights.

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How to Create a New Community on RebelMouse

When your site is powered by RebelMouse, you don't just publish on a traditional CMS. You can receive full access to a community-building platform designed to spark organic conversations among influencers and creators who are already passionate about your company's core mission.

Thanks to a seamless user journey, our community experience not only encourages these conversations, but nurtures relationships through an intuitive user experience so that every reader becomes a loyal follower. Here's a look at how to set up your community on RebelMouse.

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How to Find Your Site's RSS Feeds

All RebelMouse sites have automatically generated RSS Feeds of their home page and sections. Here's how to find an RSS Feed list for your site:

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Encourage Collaboration With Our New Voting Feature

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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A Look at RebelMouse’s Media Powerhouses

Trusted by the biggest names in new media publishing.

The publishing climate changes every day of the week. This is why the best and the brightest in new media and legacy consumer brands make the switch to RebelMouse. We're a centralized, cloud-based, enterprise-grade platform that works ahead of the social giants — often granting our clients immunity against paralyzing algorithm updates or industry swings.

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How to Use 1Password to Protect Your Site + Connect RebelMouse to Google Analytics and Search Console

1Password is RebelMouse's preferred method to securely store and transfer login credentials. Fundamental to understanding 1Password is the concept of "vaults." RebelMouse will create a new vault for your company. In this vault, you will not only find the passwords we want you to have access to, but you'll also use your vault to add credentials you want to share with/transfer to RebelMouse. This way, anytime you need to share a password with us, you can add it to your company vault and vice versa.

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How to Change Video Thumbnails on RebelMouse

When users create an article in the Particle Assembler that includes videos, a default thumbnail image appears when the video is uploaded to the Entry Editor. However, sometimes a video does not have a placeholder image or the image is something you want to change.

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