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How United Airlines Elevated Its Content Game

As one of the most recognized and established global brands, United Airlines understands how effective content can be to attract, engage and convert audiences -- when done correctly. As content consumption patterns become more complex, United is committed to elevating its content game to stay relevant among customers.

The Vision

  • Provide an immersive content experience that showcases United's areas of investment in service and experience.
  • Reshape United's perception among existing and new customers.
  • Align with modern consumption patterns to engage consumers and employees everywhere.

What Happened: The RebelMouse DCMS

  • One hub to rule them all: United revamped its online hub to combine evergreen travel guides, episodic videos, tentpole content, and UGC in one cohesive environment. The always-on channel is connected to the airline's main domain, allowing United to seamlessly promote key initiatives throughout the year.
  • Tailored for a first-class user experience: United + RebelMouse built a 100% customized experience that features unique site design and third party integrations -- including interactive media and feedback widgets -- to keep both casual visitors and repeat customers engaged.
  • Built for mobile: As content is increasingly consumed on mobile devices, RebelMouse's mobile-first platform enables the rich hub content -- videos, interactive modules, and social feeds -- to perform seamlessly across devices and platforms.

United Hub homepage on RebelMouse




Interactive media celebrating United's 90th anniversaryUnited Hub on mobile device

Key Takeaway: Control Your Narrative

Whether it's promoting the Olympics, launching a new video series, or showcasing social UGC, with RebelMouse, United is mastering how to manage content effectively and in a way that fits its needs to tell compelling stories to its customers.

Check out United Hub and learn more about the RebelMouse DCMS.

NEW! Beta Posts Dashboard: Filtering and Search UI Upgrade

New Filters in Posts Dashboard

We've implemented new filters that allow users to easily find exactly what they need in their posts dashboard. You can now customize your search results by:

  • Creators You Follow
  • Rating
  • Post Status
  • Post Type
  • Period
  • Sections
Here's what the new filter menu looks like:

Easy-to-Use Search Queries

In the same slick user interface, you can also create search queries and combine them with your filtered results:

  • Post Search
  • Creator Search With Ajax Autocomplete
  • Community Search

This is an exciting step forward in enhancing the editorial experience for our users. It should now be much simpler to narrow down results to exactly what you're looking for.

Here's how the workflow looks in action:

If you have any questions about these dashboard updates, please email support@rebelmouse.com.

Higher SEO Audit Scores With RebelMouse

SEMrush Reports Help Keep Our Sites Optimized for Search

Even the most brilliant and successful marketers will admit that chasing a perfect search strategy is a full-time job in and of itself. Google's algorithm is fickle at best, with frequent algorithm updates that can turn a site's rankings completely sideways.

At RebelMouse, we obsess over Google's algorithm updates and the latest SEO best practices so that our publishers can focus on doing what they do best: create quality content. This means our traffic experts work around the clock to make sure our sites are optimized for search, and are even a few steps ahead of what Google's next move will be.

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