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How to set up Google Tag Manager and what are the benefits using it?

What is Google Tag Manager (GTM)?


Google Tag Manager is one of the most popular tag management system. With GTM you can add tags to your site that can help you to a) understand how users are using your site b) determine where to improve c) get more out from your advertising campaigns by enhancing your re-marketing and targeting efforts with GTM.

What is a tag?

A tag is a small code or snippet - usually a Javascript - that you can insert to your site. For example Google Analytics tracking code is a tag. Tags are your primary point where from where you will get your data out.

How to setup GTM?

If you have a Google Analytics account already, go to tagmanager.google.com and set up an account. Tag manager works as a bucket of tags which you can customize to your site but you don't need to add new tags manually as codes to your site, you just simply add the bucket of tags as a code. Add the bucket code snippet to your site, just like you would with a Google Analytics code snippet.

Once you added your bucket code to your site manually, you can now set up your tags directly from the GTM interface. There are lots of tags built in like Google properties such as Analytics, AdWords and Customer Surveys but there lots of third party tags as well which are supported by Google. If you can't find your tag that you want to use, there is also a Custom HTML tag editor where you can add for example Facebook codes.

Once you added and configured your tags, you hit save and publish your tags to your site, all from the GTM interface.

Data Layers in GTM and how to use them

GTM works with data layers, which are specific data sheets in order to capture information for you on the activities on your site or app. For example, if you have a signup button on each post you publish and you want to know how many users clicked on that button, a data layer on this activity can provide you that information. A data layer will capture this information and sends it to your Analytics board for further analysis.

Google Analytics and Google Tag Manager

GTM works well with Google Analytics (GA), adding new capabilities to your metrics. GTM has built in event manager for example. You can set up events that can be triggered by various activities on your site and send this information to your Google Analytics Events section. If you don't use GTM, you need to set up these events manually with a Javascript code most likely, but with GTM it's just a matter of clicks and you will see the same information in Google Analytics.

What are the benefits of GTM?

GTM has the benefit to give you complete control of your site or app and implement analytics capabilities without having to code anything. GTM helps you to understand how users interact on your site or app. GTM works well with other Google-related products like Google Analytics or Google AdWords and also supports lot of third parties.

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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