How to set up Google Tag Manager and what are the benefits using it?

What is Google Tag Manager (GTM)?


Google Tag Manager is one of the most popular tag management system. With GTM you can add tags to your site that can help you to a) understand how users are using your site b) determine where to improve c) get more out from your advertising campaigns by enhancing your re-marketing and targeting efforts with GTM.

What is a tag?

A tag is a small code or snippet - usually a Javascript - that you can insert to your site. For example Google Analytics tracking code is a tag. Tags are your primary point where from where you will get your data out.

How to setup GTM?

If you have a Google Analytics account already, go to tagmanager.google.com and set up an account. Tag manager works as a bucket of tags which you can customize to your site but you don't need to add new tags manually as codes to your site, you just simply add the bucket of tags as a code. Add the bucket code snippet to your site, just like you would with a Google Analytics code snippet.

Once you added your bucket code to your site manually, you can now set up your tags directly from the GTM interface. There are lots of tags built in like Google properties such as Analytics, AdWords and Customer Surveys but there lots of third party tags as well which are supported by Google. If you can't find your tag that you want to use, there is also a Custom HTML tag editor where you can add for example Facebook codes.

Once you added and configured your tags, you hit save and publish your tags to your site, all from the GTM interface.

Data Layers in GTM and how to use them

GTM works with data layers, which are specific data sheets in order to capture information for you on the activities on your site or app. For example, if you have a signup button on each post you publish and you want to know how many users clicked on that button, a data layer on this activity can provide you that information. A data layer will capture this information and sends it to your Analytics board for further analysis.

Google Analytics and Google Tag Manager

GTM works well with Google Analytics (GA), adding new capabilities to your metrics. GTM has built in event manager for example. You can set up events that can be triggered by various activities on your site and send this information to your Google Analytics Events section. If you don't use GTM, you need to set up these events manually with a Javascript code most likely, but with GTM it's just a matter of clicks and you will see the same information in Google Analytics.

What are the benefits of GTM?

GTM has the benefit to give you complete control of your site or app and implement analytics capabilities without having to code anything. GTM helps you to understand how users interact on your site or app. GTM works well with other Google-related products like Google Analytics or Google AdWords and also supports lot of third parties.

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

Keep reading... Show less

Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

Keep reading... Show less

Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

Keep reading... Show less

Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

Keep reading... Show less

Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

Keep reading... Show less

Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

Read our deck here...

Keep reading... Show less

Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

Keep reading... Show less

How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

Keep reading... Show less

A Modern Story of Web Performance From RebelMouse Founder + CEO Andrea Breanna

If I had more time, this website would have loaded faster

In the first months of 2020, we've focused at RebelMouse on page speed and performance. We worked very hard and found ways to take 90% of the sites we power to 90+ performance scores via Google's PageSpeed Insights tool — even with sites that are loaded with ads, embeds, third-party analytics, and other typical slow-loading elements. You can read more about our victories here.

A few months after we started this process, COVID-19 hit the world very hard. Suddenly, every media company was faced with a huge problem: Advertising fell off a cliff in what seemed like seconds. The only way to survive this unprecedented downturn is to grow traffic and control costs at the same time. So we started to shave our code and made our websites faster. We dropped costs just as dramatically as we were increasing scores.

Here are some surprises we found when doing this: If you want truly exceptional performance, none of the JavaScript and CSS frameworks that developers love so much make the cut. We thought the React version of RebelMouse was going to be the huge page speed breakthrough, until we realized the only way to achieve this goal was to write the code carefully and refactor it endlessly until it was as short as possible. As any author will tell you, like editing a book or a blog post, the revision process is never really done. By stepping away from frameworks, and methodically shaving vanilla code, our customers continue to see major improvements in performance.

As we announced this to our site network and rolled it out publicly, many of our clients asked me personally, "How did you do it?" The answer is easy to understand regardless of how technical you may be. It's perfectly summarized in this wonderful quote attributed to Mark Twain:

"If I had more time, I would have written a shorter letter."
—Blaise Pascal, 1657 (and later, more famously Mark Twain)

The universe is sometimes very beautiful, and especially when you keep it simple. If you would like to start publishing on a site optimized for both speed and sustainability, request a proposal and let's start working together.

Google Launches Journalism Emergency Relief Fund for COVID-19 Publishers

Through the Google News Initiative, relief fund aids news outlets covering the virus

Small and medium-sized news organizations producing original content about the COVID-19 pandemic for their local communities could be eligible for money from Google.

The search engine announced a global Journalism Emergency Relief Fund through the Google News Initiative to support journalism during the crisis. Funds will range from the low thousands to tens of thousands depending on the size of the newsroom, according to Google.

Keep reading... Show less
Subscribe to Our Newsletter