Shift from Viral Hits to Sustained Reach
Meme culture has come a long way. It started during the early days of the internet and matured from something a small group did online into the foundation of some of the biggest media companies today. Memes will never slow down, as the density of our information and social graphs grow, and the spread of messages across the world become faster every day, week, month, and year.
How companies are built around this culture is changing dramatically though. The last five years saw a massive rise of companies that were playing the meme-repurposing game. Combined with arbitrage, they were spending money on things people were likely to share and creating companies with multimillion dollar valuations. But the algorithms have shifted now, and these quick hits are no longer creating any kind of foundation to stand on.