Subscribe to Our Newsletter

x

How GoFundMe Spreads The (Social) Word For Good Causes

GoFundMe changes the way the world gives. As the world's #1 social fundraising platform, GoFundMe connects campaigns with inspired audiences -- wherever they are across key social channels like Facebook and Twitter -- and brings organizers closer to crushing their goals.

Google.com

GoFundMe Had A Vision...

  • Increase social presence of campaigns without disrupting GoFundMe's legacy technology.
  • Build relationships with third-party social accounts.
  • Better quantify and organize social growth and activity.



What Happened: Rebel Discovery

  • Plug + Play Implementation. Rebel Discovery easily plugged into GoFundMe's existing proprietary CMS, for immediate use by edit and social teams.
  • Social Growth Potential With Every Story. With proprietary algorithms and built-in outreach functionality, GoFundMe regularly uncovered and engaged relevant social accounts to amplify inspiring fundraising stories.
  • Data That Surfaces What Matters Most. The Rebel Discovery dashboard houses insight that allowed GoFundMe to easily check the results of their outreach efforts and identify valuable referrers.

Snapshot of GoFundMe's Rebel Discovery dashboard


The Result: More Organic Exposure On Social

Over five months, GoFundMe campaign pages using Rebel Discovery averaged a 10% lift in social shares each week.


Good To Know: MVPs (Most Valuable Promoters) Come In All Sizes

With Rebel Discovery, GoFundMe had the tech to easily identify social accounts that were moving the needle for key causes, including those with both massive and super-niche audiences. Plus, once engaged, some accounts some shared multiple times!

In November 2016, Rebel Discovery helped organically connect causes to 49 different social referrers, including:

Mexican Gray Wolves (1.2M fans), which shared the MacKenzie Kloka's Mexican Wolf Fund story


Signs of Angels (259K fans), which shared the Veterans for Standing Rock story


Veterans for Bernie Sanders (50K fans), which shared five different campaigns, including the Medical Fund for Sophia Wilansky story


United Cerebral Palsy Association of BC (1.2K fans), which shared Dan's New Trike story


Key Takeaway: Maximize Social + Make A Difference

"We love that Discovery helps us see when large Facebook accounts are sharing our content. Not only does this show that big audiences are being exposed to certain stories, but it also can help us identify trending campaigns that we can help promote to an even wider audience." -- Brittany Cabriales, Media Associate at GoFundMe

Want to more organic reach on social? Contact us today and let us help you.

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

Keep reading... Show less
Subscribe to Our Newsletter