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How GoFundMe Spreads The (Social) Word For Good Causes

GoFundMe changes the way the world gives. As the world's #1 social fundraising platform, GoFundMe connects campaigns with inspired audiences -- wherever they are across key social channels like Facebook and Twitter -- and brings organizers closer to crushing their goals.

Google.com

GoFundMe Had A Vision...

  • Increase social presence of campaigns without disrupting GoFundMe's legacy technology.
  • Build relationships with third-party social accounts.
  • Better quantify and organize social growth and activity.



What Happened: Rebel Discovery

  • Plug + Play Implementation. Rebel Discovery easily plugged into GoFundMe's existing proprietary CMS, for immediate use by edit and social teams.
  • Social Growth Potential With Every Story. With proprietary algorithms and built-in outreach functionality, GoFundMe regularly uncovered and engaged relevant social accounts to amplify inspiring fundraising stories.
  • Data That Surfaces What Matters Most. The Rebel Discovery dashboard houses insight that allowed GoFundMe to easily check the results of their outreach efforts and identify valuable referrers.

Snapshot of GoFundMe's Rebel Discovery dashboard


The Result: More Organic Exposure On Social

Over five months, GoFundMe campaign pages using Rebel Discovery averaged a 10% lift in social shares each week.


Good To Know: MVPs (Most Valuable Promoters) Come In All Sizes

With Rebel Discovery, GoFundMe had the tech to easily identify social accounts that were moving the needle for key causes, including those with both massive and super-niche audiences. Plus, once engaged, some accounts some shared multiple times!

In November 2016, Rebel Discovery helped organically connect causes to 49 different social referrers, including:

Mexican Gray Wolves (1.2M fans), which shared the MacKenzie Kloka's Mexican Wolf Fund story


Signs of Angels (259K fans), which shared the Veterans for Standing Rock story


Veterans for Bernie Sanders (50K fans), which shared five different campaigns, including the Medical Fund for Sophia Wilansky story


United Cerebral Palsy Association of BC (1.2K fans), which shared Dan's New Trike story


Key Takeaway: Maximize Social + Make A Difference

"We love that Discovery helps us see when large Facebook accounts are sharing our content. Not only does this show that big audiences are being exposed to certain stories, but it also can help us identify trending campaigns that we can help promote to an even wider audience." -- Brittany Cabriales, Media Associate at GoFundMe

Want to more organic reach on social? Contact us today and let us help you.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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Snag Instant Engagement With Dynamic Voting (Including Ads Integration!)

PAPER Magazine Puts Its "Break the Internet" Campaign to an Audience Vote.

With 2019 just around the corner, it's time to make a resolution to just say "no" to flat media. Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but also participate in the creation of it. On our journey to create dynamic media that makes this type of content curation instinctive, we've designed a new feature that lets you create quizzes and surveys with a professional design that are easy to use and easy to monetize.

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Why Does RebelMouse Create Growth?

Understand what your content needs to create new reach and deepen loyalty.

After a shaky 2018, publishers are positioned to start the new year with less dependency on the platforms. But the chase to consistently create ROI from content is still somewhat unclear. According to Content Marketing Institute, one-third of B2C marketers and 42% of B2B marketers do not measure content growth, with many of them citing it's just not tangible enough to understand.

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Don’t Fire Your Content Team — Arm Them With the Tools They Need

You might have heard about the recent layoffs at Mic following one unsuccessful pivot after another. The story is familiar in the modern digital media landscape, so I won't give another recap on how the mindless pursuit of digital trends ended up backfiring for another media company. Instead, I want to focus on solutions, namely, one solution that's been right under our nose for years.

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New: Easily Remove Users + Transfer Content

We subscribe to the idea that we live in a universe filled with creators. With that said, not all creators are created equal, and sometimes they move on after a while. That's why we want to make sure our site administrators have complete control over who has access to their RebelMouse pages. We've launched a new user interface within our users dashboard that allows you to efficiently remove authors from your site. And during this process, you can also reallocate posts from one user to another in bulk. Here's a look at how it all works.

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