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How Dance Magazine Took the Leap to Digital with RebelMouse

The Challenge

Dance Magazine is a beloved and storied print magazine. Over the decades, Dance Magazine has established itself as an icon in the dance industry, read by dancers of every age at every stage of their career.

Fred Seegal, Dance Magazine's owner, knew that there was a tremendous opportunity to take the company forward into a social-first publisher that could gain a large audience on the web. Fred also knew that trying to build this change from within through hiring would be extremely expensive, slow, and have a low chance of success. Fred had seen the work RebelMouse had done building The Dodo into the fifth largest publisher on Facebook, and our work with PAPER Magazine to rebuild them into a digital-first property. Our challenge together was clear: modernize the company, and build a new audience and a new digital revenue stream.

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Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

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Nonprofits: Your Charity Could Be Eligible for a Google Grant

Running dynamic and profitable ad campaigns on Google requires thoughtful strategy and digital marketing experience. The search engine's advertising products are robust and, when used correctly, can bring profitable growth to any business. But if you are running a nonprofit, chances are your resources are tight.

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The Chief Product Officer's Guide to RebelMouse

RebelMouse is made up of designers, creators, developers, and analytics experts with an important and primary focus: Product. We are product people. It's why we're proud of what we deliver to product thinkers and fellow creatives on our platform.

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The Editor in Chief’s Guide to RebelMouse

Everything we've built at RebelMouse has been designed to help Editors in Chief drive sustainable growth. We believe that the only way the publishing industry can survive and thrive is through the powerful work of reporters, writers, editors, and creators. We founded RebelMouse because we hated the quality of the tools that editors and writers were forced to use. That's why we've spent almost eight years building, iterating, and refining our platform to make editorial life easier and, more importantly, to support your content successfully. Thousands of creators and hundreds of content teams use our platform every day. We're fast, stable, and intuitive, and we work on mobile, too.

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