Subscribe to Our Newsletter

x

How Dance Magazine Took the Leap to Digital with RebelMouse

The Challenge

Dance Magazine is a beloved and storied print magazine. Over the decades, Dance Magazine has established itself as an icon in the dance industry, read by dancers of every age at every stage of their career.

Fred Seegal, Dance Magazine's owner, knew that there was a tremendous opportunity to take the company forward into a social-first publisher that could gain a large audience on the web. Fred also knew that trying to build this change from within through hiring would be extremely expensive, slow, and have a low chance of success. Fred had seen the work RebelMouse had done building The Dodo into the fifth largest publisher on Facebook, and our work with PAPER Magazine to rebuild them into a digital-first property. Our challenge together was clear: modernize the company, and build a new audience and a new digital revenue stream.


Project Requirements:

  • Migrate Dance Magazine's four web properties off of their static and outdated WordPress platform, and launch a fresh, social-first property.
  • Work with the Dance Magazine content and social teams to understand how to retain the voice of the magazine, but to do so in a way that could see massive success in social and on the web.
"RebelMouse has been an incredible partner. Paul Berry immediately understood my vision and hopes for the company. He and his team have worked strategically and creatively with the management team and writers here. I get incredible feedback on the new site — RebelMouse has opened up exciting opportunities for us."

Fred Seegal, Owner

Our Solution

RebelMouse is a contagious media company with deep technology solutions. The RebelMouse Distributed CMS is a modern solution built in the age of social. The writing tools and social integrations have new media strategy and tactics built in at their core, so that writers and social teams can learn through the software as they publish. The front-end experience for readers of the properties we launch is next generation, built under a " Social UX for Media" framework that mimics the platforms they are so used to consuming.

RebelMouse doesn't just understand technology — the company understands how traffic works on the internet, and how to take advantage of those opportunities. RebelMouse worked with Dance Magazine's video editor to show him how to create videos that could go viral on social, and how to be super efficient with time. The result has been a massive 10x growth in video views and reach that began just weeks after engaging with RebelMouse.

RebelMouse understands how to make complex things simple. The RebelMouse team plays the role of a "Sherpa" by helping create digital transformation in a way that is actually fun and exciting for everyone at Dance Magazine.

Results

Dance Magazine has had an immediate and massive performance lift on the re-platform from WordPress. Within 10 days of their launch date, Dance Magazine saw the following lift:

Page Views

Sessions

Users

Time On Site

Pages/Session

+252%

+103%

+73%

+57%

+73%

Along with the increased audience and engagement, Dance Magazine now enjoys new revenue opportunities. And RebelMouse is a partner in turning those into deals that can close and fuel the new growth of the business. RebelMouse understands how media companies can go beyond banner ads to create more compelling, integrated experiences for brands, and works with the CRO at Dance Magazine to package this.

More audience, more engagement from each reader, and more revenue — this is what RebelMouse was built for.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x

A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

Keep reading... Show less

Google Tag Manager + RebelMouse: A Guide

When and Why to Use Google Tag Manager vs. RebelMouse's Layout & Design Tool

What Is Google Tag Manager?

Google Tag Manager (GTM) helps you manage tags related to your website. Tags are snippets of code or pixels used for analytical purposes. A tag can claim ownership of a site in Google Search Console or track clicks and other insights.

Keep reading... Show less

How to Create a New Community on RebelMouse

When your site is powered by RebelMouse, you don't just publish on a traditional CMS. You can receive full access to a community-building platform designed to spark organic conversations among influencers and creators who are already passionate about your company's core mission.

Thanks to a seamless user journey, our community experience not only encourages these conversations, but nurtures relationships through an intuitive user experience so that every reader becomes a loyal follower. Here's a look at how to set up your community on RebelMouse.

Keep reading... Show less

How to Find Your Site's RSS Feeds

All RebelMouse sites have automatically generated RSS Feeds of their home page and sections. Here's how to find an RSS Feed list for your site:

Keep reading... Show less

Encourage Collaboration With Our New Voting Feature

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

Keep reading... Show less

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x

A Look at RebelMouse’s Media Powerhouses

Trusted by the biggest names in new media publishing.

The publishing climate changes every day of the week. This is why the best and the brightest in new media and legacy consumer brands make the switch to RebelMouse. We're a centralized, cloud-based, enterprise-grade platform that works ahead of the social giants — often granting our clients immunity against paralyzing algorithm updates or industry swings.

Keep reading... Show less

How to Use 1Password to Protect Your Site + Connect RebelMouse to Google Analytics and Search Console

1Password is RebelMouse's preferred method to securely store and transfer login credentials. Fundamental to understanding 1Password is the concept of "vaults." RebelMouse will create a new vault for your company. In this vault, you will not only find the passwords we want you to have access to, but you'll also use your vault to add credentials you want to share with/transfer to RebelMouse. This way, anytime you need to share a password with us, you can add it to your company vault and vice versa.

Keep reading... Show less

How to Change Video Thumbnails on RebelMouse

When users create an article in the Particle Assembler that includes videos, a default thumbnail image appears when the video is uploaded to the Entry Editor. However, sometimes a video does not have a placeholder image or the image is something you want to change.

Keep reading... Show less