How 7x7 Went From Beloved Print Magazine To Modern Digital Publisher
A swift upgrade.
As the #1 lifestyle site in the major tech market of San Francisco, 7x7 was on a mission to bring asuper-modern, tech-driven editorial experience to audiences, no matter where they are.
Having a publishing platform that was built in the Internet Stone Age. What was considered cutting-edge in 2006 just didn't cut it anymore. The out-dated, glitchy CMS was difficult for editors to use and clunky for audiences to read through, making it a constant effort to provide up-to-the-minute Bay Area stories and happenings.