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How 7x7 Went From Beloved Print Magazine To Modern Digital Publisher

A swift upgrade.

The Vision

As the #1 lifestyle site in the major tech market of San Francisco, 7x7 was on a mission to bring a super-modern, tech-driven editorial experience to audiences, no matter where they are.

The Problem

Having a publishing platform that was built in the Internet Stone Age. What was considered cutting-edge in 2006 just didn't cut it anymore. The out-dated, glitchy CMS was difficult for editors to use and clunky for audiences to read through, making it a constant effort to provide up-to-the-minute Bay Area stories and happenings.

What Happened: Rebel Runner

In June 2016, 7x7 introduced the new and vastly improved site on with Rebel Runner, which provided them with a highly-optimized and super-intuitive platform.

Here's what 7x7 expressed to their readers when they launched the new site:

"Not only is our new site prettier to look at (bigger pictures! working slideshows!), it is also better organized (now by Bay Area region to help you find things to do based on where you really live, work, and play); loaded with nifty features (polls! videos! gifs!); optimized for reading on your desktop, smartphone, and tablet; and designed for easy sharing of the stories and photos you like via your chosen social networks."

7x7 (homepage) on the old platform
7x7 (homepage) on RebelMouse

7x7 (article page) on RebelMouse

Key Takeaway: Monetization Gets An Upgrade, Too!

While enhancing the editorial experience was a priority, 7x7's monetization process also needed an upgrade. As a premier editorial site with 7M monthly impressions and growing, 7x7 can command top advertising dollars.

With the Rebel Runner platform, not only has ad targeting and placement become much more flexible and easy to implement, but the improved native content offering continues to make it a must-buy for Fortune 500 advertisers like Google, Audi, Chase and Macy's.

To summarize, upgrade.



Site Accessibility on RebelMouse

In today's digital world, it's more important than ever to ensure that your website is accessible to all users regardless of any disability they may have. Google recognizes how important this is, and now includes an accessibility score in their PageSpeed Insights tool to alert site owners when their site's level of accessibility is not up to par.

Although website accessibility does not directly impact page speed scores, it's quickly becoming an industry standard amongst forward-thinking companies. One key way to ensure your website is making the accessibility grade is through the use of Accessible Rich Internet Applications, or ARIA for short.

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RebelMouse Makes the List of Fastest-Growing Private Companies — the Inc. 5000

Ranking No. 4,664 With Three-Year Revenue Growth of 61%

Inc. magazine today revealed that RebelMouse is 4,664 on its annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy's most dynamic segment — its independent small businesses. Microsoft, Dell, Domino's Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

RebelMouse blends product and strategy together to move the needle where it matters most: organic traffic and user growth, conversion to loyalty, and revenue growth.

Our next-generation CMS seamlessly adapts to every industry. We've helped launch some of the biggest new media companies to date, and have also propelled brands like United Airlines, PAPER Magazine, and Dance Magazine to success in the digital and social space. Our creative agency has a unique advantage because of our access to incredible amounts of data. We understand new media better than anyone else in the world, and we help media companies modernize and leapfrog competitors. In addition, we help developer, digital, and editorial teams become best-in-class content marketers.

RebelMouse's team spans dozens of countries and nearly all time zones. Our founder and CEO Andrea Breanna is proudly transgender, and prioritizes more women and LGBTQ+ representation in the tech space. As a company breaking industry norms, we're excited to be featured in the 2019 Inc. 5000.

"I'm proud that we're building a lasting, valuable company in a different way. We have a truly diverse global team that puts women and LGBTQ+ people first," Breanna said.

The 2019 Inc. 5000 achieved an astounding three-year average growth of 454%, and a median rate of 157%. The Inc. 5000's aggregate revenue was $237.7 billion in 2018, accounting for 1,216,308 jobs over the past three years. Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000.

NEW! Style Particles With CSS

RebelMouse's Particle Accelerator is designed to break down articles into micro pieces of content — which we call particles — that can then be amplified on social. To give you even more options, we now offer you the ability to style particles created in Entry Editor using CSS.

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