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How 7x7 Went From Beloved Print Magazine To Modern Digital Publisher

A swift upgrade.

The Vision

As the #1 lifestyle site in the major tech market of San Francisco, 7x7 was on a mission to bring a super-modern, tech-driven editorial experience to audiences, no matter where they are.

The Problem

Having a publishing platform that was built in the Internet Stone Age. What was considered cutting-edge in 2006 just didn't cut it anymore. The out-dated, glitchy CMS was difficult for editors to use and clunky for audiences to read through, making it a constant effort to provide up-to-the-minute Bay Area stories and happenings.

What Happened: Rebel Runner

In June 2016, 7x7 introduced the new and vastly improved site on with Rebel Runner, which provided them with a highly-optimized and super-intuitive platform.

Here's what 7x7 expressed to their readers when they launched the new site:

"Not only is our new site prettier to look at (bigger pictures! working slideshows!), it is also better organized (now by Bay Area region to help you find things to do based on where you really live, work, and play); loaded with nifty features (polls! videos! gifs!); optimized for reading on your desktop, smartphone, and tablet; and designed for easy sharing of the stories and photos you like via your chosen social networks."

7x7 (homepage) on the old platform
7x7 (homepage) on RebelMouse

7x7 (article page) on RebelMouse

Key Takeaway: Monetization Gets An Upgrade, Too!

While enhancing the editorial experience was a priority, 7x7's monetization process also needed an upgrade. As a premier editorial site with 7M monthly impressions and growing, 7x7 can command top advertising dollars.

With the Rebel Runner platform, not only has ad targeting and placement become much more flexible and easy to implement, but the improved native content offering continues to make it a must-buy for Fortune 500 advertisers like Google, Audi, Chase and Macy's.

To summarize, upgrade.


NEW! Beta Posts Dashboard: Filtering and Search UI Upgrade

New Filters in Posts Dashboard

We've implemented new filters that allow users to easily find exactly what they need in their posts dashboard. You can now customize your search results by:

  • Creators You Follow
  • Rating
  • Post Status
  • Post Type
  • Period
  • Sections
Here's what the new filter menu looks like:

Easy-to-Use Search Queries

In the same slick user interface, you can also create search queries and combine them with your filtered results:

  • Post Search
  • Creator Search With Ajax Autocomplete
  • Community Search

This is an exciting step forward in enhancing the editorial experience for our users. It should now be much simpler to narrow down results to exactly what you're looking for.

Here's how the workflow looks in action:

If you have any questions about these dashboard updates, please email support@rebelmouse.com.

Higher SEO Audit Scores With RebelMouse

SEMrush Reports Help Keep Our Sites Optimized for Search

Even the most brilliant and successful marketers will admit that chasing a perfect search strategy is a full-time job in and of itself. Google's algorithm is fickle at best, with frequent algorithm updates that can turn a site's rankings completely sideways.

At RebelMouse, we obsess over Google's algorithm updates and the latest SEO best practices so that our publishers can focus on doing what they do best: create quality content. This means our traffic experts work around the clock to make sure our sites are optimized for search, and are even a few steps ahead of what Google's next move will be.

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