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Reach a Wider Audience on Instagram

Update: 2017 marked the year when Instagram became everything to media companies, brands, influencers, and everyone in between. We've mastered how to grow Instagram followers. It can be done with a small and dedicated team. Click here for our latest strategy.

Content creators have one, big challenge: content nobody sees. That's why we're obsessed with distribution. We truly believe if you funnel your content to platforms in a methodical way, you'll see organic growth — because audience development isn't a hope, it's a strategy.

That's why we created Rebel Discovery. Discovery uses proprietary technology to find communities on social platforms that would be interested in sharing your content. You'll see results that won't come up through native searching alone.


Through Discovery, you can send pages + profiles a variety of social nudges. This includes "liking" a recent post, sending an email, and tagging them in your post via comment or video. It also works in any CMS.

We've been doing this on Twitter + Facebook for months, and we're now happy to announce you can also tap into new audiences on Instagram!

If you're having trouble trying to reach more people on Instagram organically, then it's time to Discover them.

Here's how it works. After you've identified your selected targets on Instagram, you have two options:

1. Like the Post on Instagram

Once the post is published, the Instagram likes will go out on your behalf. If the post is already published, you can send them out via the "Send Pings Now" button:

Here's how it appears on the Instagram post:

2. Include the Image/Video in Your Article

Once you opt to include an Instagram post in your article, the post is immediately added to the bottom of the article:

Note: Discovery-only customers only have access to the "Like on Instagram" option.

Think about when you notice an acquaintance you haven't seen in a few years suddenly liking your photos on Instagram. Aren't you tempted to check out their page to see what they've been up to? It's the same logic here, and it's part of the reason why our clients, like The Dodo, see such high engagement.

Let's start working together too. Contact us for more information, or request a proposal today.

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Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

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how to set up google publisher center
Rebel Insights

A Guide to Google's Publisher Center

May 2022 Update: Looking to set up Publisher Center?

Navigating critical tools for your organization on your own can be treacherous. RebelMouse has built a platform infrastructure that exceeds the digital publishing industry’s standards, while simultaneously cracking the code on Google's algorithm puzzles. Our platform is designed from the ground up to empower users of every skill level to build sites that perform well against Google’s Core Web Vitals, which means better organic reach, search returns, and visibility. In fact, Google recently featured RebelMouse on its web.dev blog to highlight how our performance optimizations nurture user loyalty and engagement. We provide the tools and information that unlock sustainable growth and revenue, and we outperform other industry leaders on site, search, and social. Let's start working together.

In late 2019, Google merged Google News Producer and Google News Publisher Center into a single tool. Officially called Publisher Center, Google has created an enhanced user experience and expanded set of functionalities that easily allow any publisher to manage content across multiple properties on Google News.

One of the many great new features Publisher Center offers is the ability to manage multiple sites simultaneously under one organization, as well as the ability to switch between more than one organization.

This makes managing many sites across multiple organizations a snap.

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Engagement on the Rise: Why It’s Your Ticket to Loyalty
Rebel Insights

Engagement on the Rise: Why It’s Your Ticket to Loyalty

New data from Chartbeat shows engagement time is increasing despite traffic dips

Getting users to your site is only half the battle. For publishers, it’s now become more critical to focus on how long those users stay on your site — and if they ever come back. Q1 2022 data analyzed by Chartbeat found that engagement is on the rise, even though metrics like pageviews and mobile traffic experienced a decline.

Chartbeat measures engaged time by the “amount of time that readers spend actively engaging with a page — scrolling, clicking, or moving their mouse.” With this in mind, their data showed that most regions in the world registered an average of 30 seconds of engaged time on site in Q1. Readers in Latin America led the results with an average of 34.7 seconds of engaged time.

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