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Google Tag Manager + RebelMouse: A Guide

When and Why to Use Google Tag Manager vs. RebelMouse's Layout & Design Tool

What Is Google Tag Manager?

Google Tag Manager (GTM) helps you manage tags related to your website. Tags are snippets of code or pixels used for analytical purposes. A tag can claim ownership of a site in Google Search Console or track clicks and other insights.


Tags can also be set to fire only on specific types of pages. For instance, if you have a section titled "Dogs," you can set GTM to only fire if it recognizes the URL pattern "funnyanimals.com/dogs."

Alternatively, you can place tags in RebelMouse's Layout & Design tool. For example, you can place a tag in the header code of your Top Bar element, or track Google Analytics using RebelMouse's native dashboard.

Should You Use Google Tag Manager?

Google Tag Manager is a very robust tool, and it makes tracking user engagement easy without any help from developers. If your site is powered by RebelMouse, we can cleanly load GTM into our Layout & Design tool. Supporting it is very simple for us, too. You can add the container code GTM gives you as a header code injection, and the accompanying <noscript> tag in the Top Bar element of your site.

Avoid Conflicts and Duplicates

Make sure you're not using a Google Analytics tag in Google Tag Manager. Our RebelMouse developers will control this through our analytics dashboard. This is also true for other analytics programs supported through our dashboard, including Comscore.

Additionally, do not leave tags plugged into GTM when putting them into RebelMouse's Layout & Design tool. This creates conflicts and results in unnecessary page speed penalties and slowdowns.

Why Use RebelMouse's Layout & Design Tool Instead of Google Tag Manager?

RebelMouse has very sophisticated methods to perform multivariate testing that results in actionable data. We can apply tags only where they're needed instead of across your entire site. For example, if you want to compare page speed with and without a tag, or test performance optimizations, these scenarios can easily be accommodated.

If you have any questions about the Google Tag Manager, contact your account manager today.

RebelMouse CEO: Reimagining Diversity “Starts in the Office”

Why women, minorities, and the LGBTQ+ community will restructure workplace norms

Entering a new decade means a new opportunity to change how we approach diversity. In a joint interview alongside Leanne Pittsford of Lesbians Who Tech, RebelMouse founder and CEO Andrea Breanna said that the only way to fight patriarchal dominance is to encourage and nurture more women, minorities, and members of the LGBTQ+ community in the workplace, particularly in tech.

Over half of RebelMouse's employees are women or identify as LGBTQ. Read our full diversity and inclusion report here.

Check out the full video below.

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