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Google Tag Manager + RebelMouse: A Guide

When and Why to Use Google Tag Manager vs. RebelMouse's Layout & Design Tool

What Is Google Tag Manager?

Google Tag Manager (GTM) helps you manage tags related to your website. Tags are snippets of code or pixels used for analytical purposes. A tag can claim ownership of a site in Google Search Console or track clicks and other insights.


Tags can also be set to fire only on specific types of pages. For instance, if you have a section titled "Dogs," you can set GTM to only fire if it recognizes the URL pattern "funnyanimals.com/dogs."

Alternatively, you can place tags in RebelMouse's Layout & Design tool. For example, you can place a tag in the header code of your Top Bar element, or track Google Analytics using RebelMouse's native dashboard.

Should You Use Google Tag Manager?

Google Tag Manager is a very robust tool, and it makes tracking user engagement easy without any help from developers. If your site is powered by RebelMouse, we can cleanly load GTM into our Layout & Design tool. Supporting it is very simple for us, too. You can add the container code GTM gives you as a header code injection, and the accompanying <noscript> tag in the Top Bar element of your site.

Avoid Conflicts and Duplicates

Make sure you're not using a Google Analytics tag in Google Tag Manager. Our RebelMouse developers will control this through our analytics dashboard. This is also true for other analytics programs supported through our dashboard, including Comscore.

Additionally, do not leave tags plugged into GTM when putting them into RebelMouse's Layout & Design tool. This creates conflicts and results in unnecessary page speed penalties and slowdowns.

Why Use RebelMouse's Layout & Design Tool Instead of Google Tag Manager?

RebelMouse has very sophisticated methods to perform multivariate testing that results in actionable data. We can apply tags only where they're needed instead of across your entire site. For example, if you want to compare page speed with and without a tag, or test performance optimizations, these scenarios can easily be accommodated.

If you have any questions about the Google Tag Manager, contact your account manager today.

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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