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Google AMP: Create a Fast Mobile Web Experience

80% of content referrals come from social and search channels, with over 50% of content consumption happening on mobile devices. While mobile content should load super fast, the reality is that content can take several seconds to load, potentially impacting your bottom line. Research shows that the bounce rate can be as high as 58% for web pages that take nearly ten seconds to load.


Google's Accelerated Mobile Pages (AMP) are designed to enhance the mobile content ecosystem and user experience with faster-loading, mobile-first content pages.

What Are Accelerated Mobile Pages?

Accelerated Mobile Pages are open-sourced, stripped down HTML formats designed to serve optimal content via the mobile web browser. Three key characteristics of the AMP content:

1) Responsive & Efficient for Mobile Web

Rather than a responsive-design version of a desktop page, which typically uses more bandwidth due to rich assets and styles, AMP content is specifically designed for optimal mobile performance. AMP content is also cached and efficiently served, resulting in streamlined mobile pages that appear on users' screens as quickly and comprehensively as possible.

2) The Right Amount of JavaScript

While JavaScript helps build rich, dynamic components such as advertising, analytics and interactive experiences, it can also weigh down the page when used too heavily. AMP content is pre-wired with limited JavaScript to provide security, maximized performance, and optimal user experience.

3) Your Ads, Your Traffic

Google AMP content can incorporate a range of ads that align with the user-centric format. As a publisher, you control 100% of the inventory and how it's sold. Additionally, AMP content is considered part of your property so you receive traffic credit from third party measurement tools.

How Will Audiences Find AMP Content?


AMP content is currently accessed via:

  • "Top Stories" module for most popular Google search terms
  • Pinterest app
  • Twitter Moments

Phase 2: Expanded rollout in Google, including Google Search and Google News

The RebelMouse Value

As part of our core value proposition to keep clients at pace with the changing landscape, RebelMouse worked with Google to ensure our clients enjoy seamless and out-the-box content distribution in this exciting new format. As a RebelMouse Roar or Runner client, all of your content will have auto-generated AMP versions that can potentially surface to consumers from Google search, Pinterest, Twitter and additional platforms as they are announced.

Standard mobile-optimized page:


Google AMP version:


How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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