Social UX

Frictionless Monetization

The RebelMouse platform supports core monetization approaches that integrate into and enhance your site's user experience. Naturally integrate native ads and sponsored posts into your post feed to provide a smooth, unobtrusive ad experience for your readers.

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Social UX

Introducing Social UX for Media

Let's get straight to the point. We can double your traffic in 10 Days or Less.

(No, We're not Kidding)

We can do that with something we call Social UX for Media. It's our way of making your site as viral and binge-worthy as the Facebook feed. In fact, you're interacting with Social UX for Media right now on this site. Whether you run a new media site, or a corporate blog, it just WORKS. Check out these stats that one of our customers saw within 10 days of switching from Wordpress.

Every site that we migrate sees the same lift. Every. Single. One. So, when we say we can double your traffic in a week, we mean it.

If you're interested in crushing your engagement metrics, you can quickly get up and running by clicking here to get started with a FREE 2-week trial. If you're not quite ready to start, keep reading to learn more about what makes RebelMouse and Social UX for Media so unique. If you have any questions, feel free to click the chat box in the lower right to talk to a Rebel now. We're here to help.

Our clients are seeing profound + rapid success with Social UX for Media. Check out some of our case studies:

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Social UX

Endless Stories

Let your users binge your content. By serving up an endless feed of stories, they're more likely to read more than just the article they originally came for.

Social UX

In-Feed Article Expansion

You can tell your story in as many or as little words as you need. You can include pictures, video, embeds, slideshows, or build a listicle in a few clicks with our guided listicle tool.

You don't need to worry about length because you can quickly add a fold to the story right in the post editor by placing a horizontal rule where you want the fold you be.

It looks like this when you publish. (Go ahead, click it.)

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Social UX

Asynchronous Page Views

Take full advantage of binge reading with our SEO-friendly Asynchronous Page View functionality. This function loads post URLs as the reader scrolls from story to story without ever clicking through to an individual post.

Social UX

Topic Specific Sub-Feeds

Further encourage post binging by linking to topic-specific sub feeds in each post. Providing a pathway for similar content will ensure that a user will consume the maximum amount of content per visit.

Social UX

Smart Newsletters

Build loyalty and return traffic using smart newsletters to add personalization to your site with little effort. Built right into your normal workflow, we provide you with the tools necessary to get the right content to the right sub-audience with a simple, fast opt-in process for readers.

Rebel Insights

Build and Create Communities with Facebook’s Latest Updates

New Facebook product updates and algorithm changes pop up just about every week, and we don't expect our clients to scour the internet looking for every last one. Which is why we do our best to keep you up to date with every important platform initiative.

To avoid compromising reach and engagement, it's important to understand Facebook's recent updates and how you can incorporate them into your social strategy. Within the last couple of months, Facebook released a few key updates to better suit groups, content creators, and monetization practices.

Here are some to be aware of:

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Product Updates + Strategy

LATEST: Product Updates Make Sharing a Breeze

There are two things we love at RebelMouse: upgrades and social sharing. Our CMS remains intuitive through our upgrades, mainly because we are constantly making small tweaks to improve our clients' workflow. Our latest round of product updates now set up your content for even more social success — keeping the almighty share top of mind.

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RebelMouse for Developers

Publish on Google News in 3 Steps

We're obsessed with getting your content to its maximum audience, and that means it should travel across platforms seamlessly. Google News is a great way for news publishers to engage new followers. Google has a number of guidelines that cover how to get everything right, so let's go through those first.

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Product Updates + Strategy

NEW! Edit Media Tool for Post Images

It's no secret that imagery is critical to creating a compelling post. A captivating visual is what really helps drive shares and engagement on social. That's why we're constantly updating and creating new tools that enable you to create the perfect image-centric post. Meet the new Edit Media tool.

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Rebel Insights

How to Launch a New Site Before the New Year

Do your New Year's resolutions include launching a website? If so, don't wait until 2018 to get the ball rolling. RebelMouse can design and launch a new site for you before the New Year, so you can focus on goals like growing brand recognition and loyalty instead. Already have a site? No worries — we can migrate your content and optimize your site design in no time, too.

Clients that have launched with RebelMouse are seeing revenue-impacting results, and they're getting them fast. Azula saw a 298% growth in Facebook traffic, Odyssey's new users have increased by 25% in just one month post launch, and Axios is creating loyalty unheard of in the media world right now. This isn't by luck. Our team of growth experts understand what goes into creating a successful website, and are able to create a mix of design, user experience, and branding that will capture your maximum audience.

This can all be done in four quick and easy steps:

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Rebel Insights

How We Do Website Redesigns

Did you know that we offer website redesign services that don't require you to re-platform to RebelMouse? We understand the word "redesign" can seem a bit daunting, but a high-quality, well-functioning site is of paramount importance to your social traffic and success. Facebook announced earlier this year that they would kill reach to posts that link to low-quality, spammy sites — and any site containing a video ad is now considered Facebook enemy No. 1.

Let us help.

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Rebel Insights

Building the Biggest New Media Properties of Our Times

RebelMouse has a unique and ever-growing advantage through the mix of technology we've built, the amount of sites we power, and the relationships we have with our clients. We built off the founding team's knowledge — from their experience of building HuffPost — to create something truly exciting. Two of the most exciting new media breakout hits — The Dodo and Axios — were built by RebelMouse when they were just ideas. The Dodo now has their claim to fame with one of the most popular videos on Facebook ever, and every month brings in billions of Facebook views. Axios, launched only in January of this year, has become a traffic monster — racking up 80M+ page views a month. Now we've taken on Odyssey Online, and have grown it by 4M new users in the first 45 days alone.

We're not just a technology company, and we're not just a design agency either. We don't only do strategy work by offering advice. We build alongside you — the concepts, ideas, and cultures that can break out to be huge media hits.

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Rebel Insights

Important: Mandatory Facebook Upgrade Arrives in 2018

The media world is ever-evolving, but one thing is abundantly clear: Facebook and Google, the almighty duopoly, have a firm grip on digital ad revenue. While successful media companies and brands struggle to meet revenue goals, the platforms are reaching new heights. As the state of digital media continues to puzzle publishers in 2017, it can be hard to strategize with all the changes and updates these mega platforms throw our way.

We often see media companies frantically trying to adopt a new strategy to monetize without knowing how to successfully execute. Case in point: The pivot-to-video trend, which has really been more like a pivot to ad-backed digital media, is causing editorial teams to take drastic measures prematurely.

RebelMouse is here to make life easier, and help you with your strategy along the way. Our team of experts live and breathe digital content. We stay ahead of all the algorithm updates, the platform changes, etc., so you can focus on producing great content. We help you take back control of your content and stay abreast of the best monetization strategies so you can bring in real revenue.

One of Facebook's recent updates makes it mandatory to switch to their Monetization Manager by February 2018. We'll walk you through this process so this change doesn't affect your monetization strategy.

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404 Posts

RebelMouse vs. WordPress VIP

After building the product for Huffington Post, and owning the product and engineering groups at AOL after we were acquired, it was clear to me there was a huge gap between what the current CMS offering gave the world and what the world needed. Five years later we are at scale, moving the needle and doing to WordPress what Airbnb did to Craigslist.

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Product Updates + Strategy

NEW! Google Analytics Tracking for Facebook Instant Articles

We're a bunch of traffic junkies here at RebelMouse. We geek out over data, and we want our clients to geek out too over the insights we provide them. That's why we obsess over our clients' metrics on a daily basis. It's our belief that a clear understanding of data will drive strategy adjustments that lead to real audience growth. But this means that your traffic overview has to be as clear and easy to read as possible. Enter one of our latest updates.

A lot of our clients prefer to use a separate Google Analytics profile to track their Facebook Instant Articles traffic, and now this is incredibly easy to set up in our platform. We have a sophisticated Google Analytics integration that can accurately track every one of your UTM mediums, including Google AMP, Facebook Instant Articles, and traditional website traffic. It's a feature that, if we're honest, Google Analytics does very poorly on its own.

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Rebel Insights

Strategy Services from Experts in Growth

At RebelMouse, we talk a lot about being born in the age of social. We went viral in 2012 as being the first content aggregator and the internet's first "social front page."

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Meet the Investors Behind RebelMouse

RebelMouse founder and CEO, Paul Berry, was the former CTO of HuffPost where he led product development. Paul has managed small, agile teams for 20 years, but has also led teams of 450+ people. He understands how engineers, product, design, UX, and editorial teams can come together with chemistry that produces results.

RebelMouse is fortunate to be backed by an impressive list of investors, including Ken Lerer, Eric Hippeau, Jonah Peretti, Jordan Levy, Fred Harmon, and more. See the full list below.

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Rebel Insights

Video Ads = Toxic

Facebook has implemented a ton of changes recently that have been affecting publishers' reach. And while it seems nearly impossible to figure out a winning strategy while juggling all of the platform's algorithm updates, one thing is abundantly clear:

Video ads are hurting your reach.

We're now finding that if you have a video ad on your site period, the Facebook gods are not going to favor you — and you'll most likely see a drop in reach.

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Rebel Insights

The Reasons Why Indie Publishers Flourish on RebelMouse

We care about you. We care about you having a sustainable business.

And that means we care about everything — from revenue to traffic to how you can be sustainable long term. By using data across all our publishers, we can help you understand what's happening in the media world, how to leverage Facebook's algorithm changes, where your audience lives, and more. The digital landscape is constantly changing, and we are always studying its changes to help indie publishers break through the barriers of bureaucracy. Our goal is to give you an unfair advantage through badass tech that helps you understand how traffic distribution works. So you can get your voice heard. Loudly.

One of the best parts of living in the age of new media, and more importantly living within the social ecosystem, is that everyone has a chance to go viral. The chains surrounding public content that were once monopolized by corporations and agencies have now been put back into the hands of the users.

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Case Studies

How We Created a New Social Platform for Food

One of the pillars of RebelMouse is our lightning-fast site launches. We love the fact that we can create a successful media property in little to no time at all. But there's more to RebelMouse than a quick launch turnaround. We can also create + customize pretty much anything you want — and we did just that with My Recipe Magic.

Our team created an entirely new web community on My Recipe Magic that is dynamic and social. It's kind of like Pinterest, but for food only. Your one-stop shop for all things yummy. It's a place to find, share, and create new recipes, and it's pretty addictive.

Here's how My Recipe Magic is standing out from their competition:

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Rebel Insights

Facebook News Feed Changes: Instant Articles Updates and Publisher Guidelines

Since launching the Facebook Journalism Project earlier this year, Facebook is making an effort to release updates that ease publishers' platform woes. In October, we saw a lot of this — first with changes to Instant Articles monetization, and then with News Feed Publisher Guidelines.

We're firm believers in the magic of Instant Articles, and constantly preach that it can tremendously help your social strategy. Big publishers like The Atlantic who have remained committed to using the format as part of their distribution strategy have reaped the benefits. The Atlantic has seen a 40% year-over-year increase in unique visitors on mobile, thanks in large part to Instant Articles.

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Rebel Insights

5 Ways Repurposed Content Helps Audience Growth

We live in the age of content. But the new media landscape is deeply saturated, which is leading to a decline in social reach across the board. This, in turn, has created the difficult challenge of standing out in the crowd.

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Rebel Insights

How to Win on Facebook Right Now

2017 marks another year of changes and updates to the Facebook platform. To no one's surprise, many of those updates were a direct response to both the fake news epidemic and intrusive ads that invaded the News Feed.

Throughout this cleanup process, many publishers who unintentionally violated new guidelines watched their Facebook reach decline. And without a strategy that's adaptive to Facebook's constant algorithm updates, publishers have been scrambling for answers and new ways to keep eyeballs on their content.

We can't really complain that good ol' quality content and an enhanced user experience is again at the forefront of all these efforts. Facebook has since even released News Feed Publisher Guidelines in an effort to bring back quality content that users truly value from publishers.

So if you've got the quality content part down, but still can't figure out how to increase your Facebook reach, there are a number of ways to make sure you're winning on both fronts.

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Rebel Insights

Conquering the Facebook Algorithm: Fall 2017 Updates

Tips and Tricks for Winning the 2017 Algorithm

Since launching the Facebook Journalism Project earlier this year, Facebook is making an effort to release updates that ease publishers' platform woes. In October, we saw a lot of this — first with changes to Instant Articles monetization, and then with News Feed Publisher Guidelines.

We're firm believers in the magic of Instant Articles, and constantly preach that it can tremendously help your social strategy. Big publishers like The Atlantic who have remained committed to using the format as part of their distribution strategy have reaped the benefits. The Atlantic has seen a 40% year-over-year increase in unique visitors on mobile, thanks in large part to Instant Articles.

And with premium subscriptions being the next big focus of news publishers, Facebook is listening and testing new subscription models in Instant Articles. The new test gives publishers control over pricing, offers, subscriber relationships, and 100% of the revenue. Find out how it works here.

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Rebel Insights

Here’s How We Launch Sites so Fast

Even in 2017, new media companies and brands still think they need to invest in an expensive tech team to launch a successful website. But websites aren't what they used to be. Now sites have to be dynamic and put content at the forefront in order to build sticky audiences and generate sustainable revenue.

At RebelMouse, we operate off of a lean tech methodology that launches sites in weeks, not months. We act as your developers, UX experts, QA team, and designers all at the same time. Our team of Rebels also operate as a creative agency to ensure your content is successful on social, with SEO, and at making meaningful revenue.

The sites we launch are also super fast and intuitive for users. It's how we helped create the two biggest new media companies to date: Axios + The Dodo.

Here's how we do it. This is our launch checklist.

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RebelMouse for Developers

SSL Step-by-Step Instructions

This is a quick guide on how you can request a Secure Socket Layer (SSL) certificate for your site. This step is necessary for launching secure sites.

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Rebel Insights

Why RebelMouse Is the Best CMS for Social

Gone are the days of post + pray your content gets seen. There's a lot more that goes into creating loyal, sticky audiences. Facebook, Google, and other platform giants are evolving into centralized platforms with massive updates that roll out all the time. So if your corporate blog is stuck on an old paradigm, you're getting lost in the crowd.

RebelMouse is a centralized CMS built in the age of social. As the media landscape continues to change fast, we're able to keep up with the speed of these massive tech giants because we're a creative agency that's evolving with them — doing to WordPress what Airbnb did to Craigslist, one media company at a time.

Social is at the forefront of everything — your audiences live in the feed. RebelMouse gives you the tool set to not only distribute your content across platforms, but also ensure that users can easily move across platforms too.

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Rebel Insights

Standing with an Army: The RebelMouse Promise

RebelMouse is not just software: When we stand with you, you are standing with an army.

RebelMouse is a unique company. We are not just a software company, but a strategy and product partner to the clients we support. We are a creative agency trusted by our partners to help create growth.

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Rebel Insights

We Make Money Move

Cardi B's "Bodak Yellow" came out a couple months ago, but it's since become one of our anthems at RebelMouse. It's safe to say that most people have heard Cardi B's monstrous hit at some point by now. "Bodak Yellow" landed the Bronx rapper a #1 spot on the Billboard Hot 100, taking Taylor Swift's place (gasp!) and becoming the first solo female rapper to do so in the last 19 years.

There's no doubt she's solidified herself as a force to be reckoned with in pop culture.

And here at RebelMouse, we can't help but get on board with Cardi B's jam as we continue to see the same type of success in the media world. As Cardi B raps about making money move, we're showing we can do the same thing for our clients.

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Rebel Insights

Building Relationships to Build a Better Future

It's far too easy to get lost in a medley of metrics when you work in digital media. We're guilty of it here too. We harp on client success stories, software updates, audience reach, revenue, and each and every Facebook algorithm update that comes our way all the time.

But there's one thing that really makes us tick here at RebelMouse: The relationships we build with our clients. We pride ourselves on working with brilliant minds as we collectively build a better future through media. We are very open + vocal about our ethics and beliefs here. We fire clients whose morals contradict ours, and hire those whose we support. It's part of what makes it easy to get up and work toward a better future each morning.

This post is dedicated to our beautiful clients, and the love we have for each other. To hear a client sing praise about their appreciation for a Rebel team member gives us just as many goosebumps as seeing an entirely green Google Analytics home page. So here are a few stories that gave us all the feels this week at RebelMouse:

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Case Studies

How One Country Turned a Fan Following into a Monetization Powerhouse

Country isn't a zip code. Country is a state of mind. That's the core strategy behind One Country — a new media company dedicated to celebrating country music culture through not just music, but fashion, food, and lifestyle.

One Country was originally on WordPress before switching to RebelMouse. But after enjoying publishing on the RebelMouse platform for several years, their ownership changed and One Country's future became uncertain. Everyone — including RebelMouse founder Paul Berry, who served on One Country's advisory board at the time — knew One Country was a powerful asset with the potential to turn a loyal following into real revenue.

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Rebel Insights

PSA: You Could Lose Access to Instant Articles Monetization

Facebook recently updated their Monetization Eligibility Standards, and is now cutting access to monetization features for Instant Articles on Pages that are currently violating the new guidelines.

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Rebel Insights

NEW: Organize Your Content For Max Success

We're obsessed with optimizing your content for maximum performance both on site and on social. We've added two new features to the RebelMouse platform to help supercharge your audience.

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Rebel Insights

Your Website Roadmap Is Outdated: Why You Need the RebelMouse Compass

Technology continues to accelerate the way we consume + interact with media. And while media companies are looking for a way to keep up with the times, they're following a roadmap that ultimately leads them nowhere. They're caught in a hamster wheel chasing these ever-changing trends.

What works within the social sphere changes constantly, not to mention fast. We've seen it with the recent big push to video, mobile's domination, paid subscription models, etc. But trends are fickle, and with the constant algorithm updates, platforms steal most of the spotlight — taking focus away from vital audience building and monetization on sites.

RebelMouse was built in the age of social, so we are well equipped to handle these disruptions. Our clients are seeing crazy results amidst the changing social landscape because we've mastered the right mix of strategy + tech to propel them into the future.

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Rebel Insights

Are You Doing Enough to Monetize Your Website’s Content?

We live in the age of social where Facebook and Google dominate online ads, search, and traffic. If your corporate blog is stuck on an old paradigm, you're being left in the dust. But if your site generates ample traffic and has a loyal audience, your content is valuable and monetizable.

In today's digital world, content consumption and $$$ opportunity goes beyond the website. The question is, are you doing enough to monetize your website everywhere audiences are discovering your content? Here are some things to keep in mind:
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Rebel Insights

Increase Website Traffic and Performance with RebelMouse

We are the #1 WordPress VIP alternative. RebelMouse was built in the age of social, to keep up with the speed of the tech giants. Unlike WordPress and other custom CMS solutions, RebelMouse is a centralized, social platform that propels clients into the future. Our clients are seeing amazing success when they switch from WordPress to RebelMouse. The stats speak for themselves.

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