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For the love of animals: The Dodo's story of distributed content success

In January 2014, Izzie Lerer wanted to transform her love of animals--and animal rights issues--into something positive, informative and entertaining.

The world of content surrounding animals and pets was crowded to say the least, but Lerer wanted something that could be easily managed with contributions across editors, content partners and community members.

RebelMouse's Rebel Roar was the solution. Lerer launched The Dodo as a participatory community platform - not just for animal lovers, but for everyone with a soft spot for a good story.

What happened next was extraordinary...


Easy to ♥ content + distribution = The Dodo receives an average of 4 million views each video!

Videos like Orphaned Animals Get A Second Chance and Cats Knocking Stuff on the Floor go viral across platforms on the daily.

YUP! (From GIPHY)(Here is more info on what it takes to win at distribution).

Oh and this happened: "Granny Orca" Reaches Oceans of People

Every post on The Dodo reaches millions of people. Here's just one example: A story about a 103-year-old Orca whale spotted in the wild. Through the power of content distribution, the story put the issue of whales in captivity out of animal rights advocates circles and into the everyday feeds of the masses.

Thanks to the power of social sharing, " Recently Spotted 103-Year-Old Orca is Bad News for Sea World" reached 7 million people.

Read more about this in Business Insider's story, "How an animal lover turned her passion into The Dodo, a booming ~$40 million startup, in 2 years."

Since launch, The Dodo has seen...

  1. High-paced, sustainable social growth: The Dodo now has 15 million unique visitors on site and 100 million monthly unique impressions across social platforms.
  2. Breakthrough engagement: The Dodo also has a 64% higher Facebook engagement rate vs. BuzzFeed Animals
  3. Building uber fans and contributors: There have been 100K community signups since launch; 5K avg. new signups monthly.
  4. Social activity growth: 419% increase in social shares from petition CTAs in the last 3 months.
  5. SEO growth: 35% increase in organic search traffic in the last 3 months; 100% increase since January.
"To power the sharing of stories, pictures, media, anything animal related and to create an unprecedented community we turned to RebelMouse – their publishing platform truly lifts the publishing experience and helps our community and their stories gain the amplification they need to make a difference." -Izzie Lerer, Founder of The Dodo

Just like The Dodo, properties on our platform grow at mind-boggling rates, and are built in a way that allows companies to focus on producing great content and turning that into sustainable, high growth social traffic and loyal, lasting communities.Trust your brand to the experts in distributed content and beeverywhere first.

Let's start working together.

NEW! Beta Posts Dashboard: Filtering and Search UI Upgrade

New Filters in Posts Dashboard

We've implemented new filters that allow users to easily find exactly what they need in their posts dashboard. You can now customize your search results by:

  • Creators You Follow
  • Rating
  • Post Status
  • Post Type
  • Period
  • Sections
Here's what the new filter menu looks like:

Easy-to-Use Search Queries

In the same slick user interface, you can also create search queries and combine them with your filtered results:

  • Post Search
  • Creator Search With Ajax Autocomplete
  • Community Search

This is an exciting step forward in enhancing the editorial experience for our users. It should now be much simpler to narrow down results to exactly what you're looking for.

Here's how the workflow looks in action:

If you have any questions about these dashboard updates, please email support@rebelmouse.com.

Higher SEO Audit Scores With RebelMouse

SEMrush Reports Help Keep Our Sites Optimized for Search

Even the most brilliant and successful marketers will admit that chasing a perfect search strategy is a full-time job in and of itself. Google's algorithm is fickle at best, with frequent algorithm updates that can turn a site's rankings completely sideways.

At RebelMouse, we obsess over Google's algorithm updates and the latest SEO best practices so that our publishers can focus on doing what they do best: create quality content. This means our traffic experts work around the clock to make sure our sites are optimized for search, and are even a few steps ahead of what Google's next move will be.

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