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For the love of animals: The Dodo's story of distributed content success

In January 2014, Izzie Lerer wanted to transform her love of animals--and animal rights issues--into something positive, informative and entertaining.

The world of content surrounding animals and pets was crowded to say the least, but Lerer wanted something that could be easily managed with contributions across editors, content partners and community members.

RebelMouse's Rebel Roar was the solution. Lerer launched The Dodo as a participatory community platform - not just for animal lovers, but for everyone with a soft spot for a good story.

What happened next was extraordinary...


Easy to ♥ content + distribution = The Dodo receives an average of 4 million views each video!

Videos like Orphaned Animals Get A Second Chance and Cats Knocking Stuff on the Floor go viral across platforms on the daily.

YUP! (From GIPHY)(Here is more info on what it takes to win at distribution).

Oh and this happened: "Granny Orca" Reaches Oceans of People

Every post on The Dodo reaches millions of people. Here's just one example: A story about a 103-year-old Orca whale spotted in the wild. Through the power of content distribution, the story put the issue of whales in captivity out of animal rights advocates circles and into the everyday feeds of the masses.

Thanks to the power of social sharing, " Recently Spotted 103-Year-Old Orca is Bad News for Sea World" reached 7 million people.

Read more about this in Business Insider's story, "How an animal lover turned her passion into The Dodo, a booming ~$40 million startup, in 2 years."

Since launch, The Dodo has seen...

  1. High-paced, sustainable social growth: The Dodo now has 15 million unique visitors on site and 100 million monthly unique impressions across social platforms.
  2. Breakthrough engagement: The Dodo also has a 64% higher Facebook engagement rate vs. BuzzFeed Animals
  3. Building uber fans and contributors: There have been 100K community signups since launch; 5K avg. new signups monthly.
  4. Social activity growth: 419% increase in social shares from petition CTAs in the last 3 months.
  5. SEO growth: 35% increase in organic search traffic in the last 3 months; 100% increase since January.
"To power the sharing of stories, pictures, media, anything animal related and to create an unprecedented community we turned to RebelMouse – their publishing platform truly lifts the publishing experience and helps our community and their stories gain the amplification they need to make a difference." -Izzie Lerer, Founder of The Dodo

Just like The Dodo, properties on our platform grow at mind-boggling rates, and are built in a way that allows companies to focus on producing great content and turning that into sustainable, high growth social traffic and loyal, lasting communities.Trust your brand to the experts in distributed content and beeverywhere first.

Let's start working together.

Publishers No Longer Have to Submit Their Site to Google News

Google's Publisher Center creates new opportunities for audience growth

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

Overall, the change should make it easier for publishers to manage their Google News settings, including updating themes, directing URLs to section pages, and configuring user permissions. Read the full list of features here.

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How to Find Work-Life Balance as a Remote Employee

Tips from our CEO on making the most of an office-free lifestyle

Working from home is becoming increasingly popular, with an estimated 66% of companies now allowing remote work and 16% operating completely office-free. RebelMouse is one of those fully remote companies, and over the years we've mastered how to stay close to each other despite being spread across more than a dozen countries. We believe working remotely is good for both our personal lives and our productivity. Read more about this here.

Still, working free from the shackles of an office environment doesn't mean every day is a dance party in your pajamas from 9 to 5. Working from home comes with its own set of challenges just like any other job.

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Inside RebelMouse’s Quality Assurance Operations

How We've Perfected Stress-Free Publishing

At RebelMouse, we like to refer to our enterprise publishing platform as "lean tech." Most publishers have a natural inclination to start doubling down on teams of developers who try to build unique experiences to help stand out above the noise. But they should actually be doing the opposite: Lean tech is the preferred way to cut through content saturation. By allowing RebelMouse to obsess over your product, content producers, editors, managers, and everyone in between can focus on creating quality content and taking advantage of opportunities to leverage distributive publishing strategies that create real revenue growth.

One of the major reasons we're able to maintain a lean tech environment is thanks to our approach to quality assurance (QA). We make updates to our platform daily to ensure our clients always have access to the most robust, high-performing, and secure version of our platform. Behind the scenes, this means having a solid QA structure that's efficient, creates less bugs, and catches the ones that do pop up before they go live. It's a system of checks and balances that's hard and costly to replicate on a custom CMS. Here's a glimpse into how it works.

Our Tech Stack Toolbox

  • Cucumber
  • Java
  • Junit
  • Maven
  • Selenium WebDriver
  • TeamCity
  • Zalenium (Selenium Grid)

Our Checks and Balances Workflow

Automated Regression Testing Cycle

The Lifecycle of a Product Update

When an update is first made to RebelMouse, TeamCity immediately triggers the start of automated tests to review integrity.

TeamCity Build

TeamCity Agent

The tests run in parallel on TeamCity's Build Agent. Next, Zalenium creates docker containers with browsers that matches the count of parallel threads. An Allure report is then generated from the test results, which shows the state of the application after the update.

Allure Report Pass

If a test doesn't complete successfully, the testing framework receives a video with a failed test and attaches it to the Allure report.

Allure Report Issue

Based on the report analysis, a QA specialist will create a "bug" ticket in our product management software to address the issue if needed. Then, information about the bug is immediately sent to the project manager and we begin the process of correcting the problem.

The media powerhouses we power can publish with confidence knowing that any product issues that arise are met with a tried-and-true process to fix the problem with little-to-no disturbance to their workflow. If you have any questions about this process, please email support@rebelmouse.com.

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