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For the love of animals: The Dodo's story of distributed content success

In January 2014, Izzie Lerer wanted to transform her love of animals--and animal rights issues--into something positive, informative and entertaining.

The world of content surrounding animals and pets was crowded to say the least, but Lerer wanted something that could be easily managed with contributions across editors, content partners and community members.

RebelMouse's Rebel Roar was the solution. Lerer launched The Dodo as a participatory community platform - not just for animal lovers, but for everyone with a soft spot for a good story.

What happened next was extraordinary...


Easy to ♥ content + distribution = The Dodo receives an average of 4 million views each video!

Videos like Orphaned Animals Get A Second Chance and Cats Knocking Stuff on the Floor go viral across platforms on the daily.

YUP! (From GIPHY)(Here is more info on what it takes to win at distribution).

Oh and this happened: "Granny Orca" Reaches Oceans of People

Every post on The Dodo reaches millions of people. Here's just one example: A story about a 103-year-old Orca whale spotted in the wild. Through the power of content distribution, the story put the issue of whales in captivity out of animal rights advocates circles and into the everyday feeds of the masses.

Thanks to the power of social sharing, " Recently Spotted 103-Year-Old Orca is Bad News for Sea World" reached 7 million people.

Read more about this in Business Insider's story, "How an animal lover turned her passion into The Dodo, a booming ~$40 million startup, in 2 years."

Since launch, The Dodo has seen...

  1. High-paced, sustainable social growth: The Dodo now has 15 million unique visitors on site and 100 million monthly unique impressions across social platforms.
  2. Breakthrough engagement: The Dodo also has a 64% higher Facebook engagement rate vs. BuzzFeed Animals
  3. Building uber fans and contributors: There have been 100K community signups since launch; 5K avg. new signups monthly.
  4. Social activity growth: 419% increase in social shares from petition CTAs in the last 3 months.
  5. SEO growth: 35% increase in organic search traffic in the last 3 months; 100% increase since January.
"To power the sharing of stories, pictures, media, anything animal related and to create an unprecedented community we turned to RebelMouse – their publishing platform truly lifts the publishing experience and helps our community and their stories gain the amplification they need to make a difference." -Izzie Lerer, Founder of The Dodo

Just like The Dodo, properties on our platform grow at mind-boggling rates, and are built in a way that allows companies to focus on producing great content and turning that into sustainable, high growth social traffic and loyal, lasting communities.Trust your brand to the experts in distributed content and beeverywhere first.

Let's start working together.

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The Most Secure CMS of 2022
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The Most Secure CMS of 2022

Why RebelMouse Is the Most Secure CMS on the Web

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

Most websites get hacked. RebelMouse has never been hacked.

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Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
Rebel Insights

Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, has revealed how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse consistently outperforms major CMS platforms on Google's most critical metrics since its rollout and into 2022:

Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web Vitals From Ahrefs.

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

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New Report: Email Is a ‘Key Tool’ for Building Loyalty
Rebel Insights

New Report: Email Is a ‘Key Tool’ for Building Loyalty

For the first time ever, the Digital News Report authored by Reuters Institute for the Study of Journalism has dedicated an entire chapter to news consumption via email. The report analyzed data from thousands of readers of online news across 46 different markets. While the insights around email are focused on news content specifically, the data is useful for any publisher looking to enhance a newsletter strategy or even launch a new campaign. The findings in this year’s report shows that email continues to rise in popularity as an effective way to reach hyper-targeted audiences.

Who Reads Email Newsletters?

While email is not the primary source of traffic for most news outlets, it is more popular in the U.S. than in other countries. This year’s Digital News Report found that 22% of users surveyed in the U.S. use newsletters or email alerts, with almost half of them saying it is their main way of accessing digital news.

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What You Need to Know About Alt Text for Search

Alt text is an important part of any search strategy, but many content creators may not even be familiar with what it is. Here’s what you need to know about alt text and how it can improve your content’s usability and performance on search.

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