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Facebook Promoted Posts: Less Can Be More

At RebelMouse, we make it our mission to give you back your organic growth. Still, we know the idea pay-to-play on social media, especially on Facebook, isn't going away anytime soon. The average user spends 20 minutes a day on Facebook + 80% of marketers are investing in social ads in 2017. So having an allocated budget for Facebook is a near-mandatory strategy for content distribution.

The good news is you can make your dollar stretch on the platform. Whether you have already implemented a robust spending strategy for Facebook, or just getting started, here’s a pro-tip to try.

Spend less, frequently

Spending too much on Facebook is actually a real possibility. For example, if you are targeting under 10,000 people per post and spending $500, you will only fatigue your targeted audience.

Instead, try spending less money, but more frequently and to different audiences. See how it impacts your CPC compared to similar, repetitive ads that run for longer periods of time. Here’s how it works:

→ Spend $10 - $25 on promoted posts

→ Every 24 hours

→ Choose only desktop + mobile as placements

→ Promote native video or super-engaging content only

Watch your CPC turn into fractions of pennies.

Case Study: HooplaHa - Only Good News

HooplaHa - powered by RebelMouse - promotes positivity with engaging content that does most of the viral work for them. HooplaHa spends small monetary amounts (usually between $15-$25) on promoted posts every day. The results usually end up in video views around $.0003 and plenty of engagement + reach.

Snapshot of HooplaHa’s average CPC:

[rebelmouse-proxy-image https://media.rbl.ms/image?u=%2Fmedia.forumbee.com%2Fi%2F5404f015-eecc-41b2-9ee1-e9e4866d272e%2F547.png&ho=https%3A%2F%2Fs3-us-west-2.amazonaws.com&s=199&h=b160ab6adfb79d97d0c2b540e1c8f6dadfd7bbfe52ba1a89e5dc2a093423a009&size=980x&c=799556798 crop_info="%7B%22image%22%3A%20%22https%3A//media.rbl.ms/image%3Fu%3D%252Fmedia.forumbee.com%252Fi%252F5404f015-eecc-41b2-9ee1-e9e4866d272e%252F547.png%26ho%3Dhttps%253A%252F%252Fs3-us-west-2.amazonaws.com%26s%3D199%26h%3Db160ab6adfb79d97d0c2b540e1c8f6dadfd7bbfe52ba1a89e5dc2a093423a009%26size%3D980x%26c%3D799556798%22%7D" expand=1] 

This promoted post has a reach of 40K with only an $11.41 ad spend so far + total budget of $15:

[rebelmouse-proxy-image https://media.rbl.ms/image?u=%2Fmedia.forumbee.com%2Fi%2F7790b74c-0a52-49ab-933a-168f760b5749%2F547.png&ho=https%3A%2F%2Fs3-us-west-2.amazonaws.com&s=187&h=0d13609800c2c25a0b8a6e843fcda82bb2c477f078872ee79fe13c1e4ee13ee0&size=980x&c=1980435597 crop_info="%7B%22image%22%3A%20%22https%3A//media.rbl.ms/image%3Fu%3D%252Fmedia.forumbee.com%252Fi%252F7790b74c-0a52-49ab-933a-168f760b5749%252F547.png%26ho%3Dhttps%253A%252F%252Fs3-us-west-2.amazonaws.com%26s%3D187%26h%3D0d13609800c2c25a0b8a6e843fcda82bb2c477f078872ee79fe13c1e4ee13ee0%26size%3D980x%26c%3D1980435597%22%7D" expand=1] 

If you want to give this strategy try don’t forget to:

✓ Mix up your targeting every time - whether it's by interest or experimenting with custom + lookalike audiences.

Alsodifferentiateyourcontent  -promotepoststhatappealtodifferentgroups.

✓ Try promoting an unpublished post or “dark” post to reach untapped audiences + experiment with content dynamics.

Sign up for social strategy sessions with our resident content distribution experts, or even get private one-on-one training with our Founder + CEO, Paul Berry.

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An Important Note on Site Quality From Google’s Search Expert
Rebel Insights

An Important Note on Site Quality From Google’s Search Expert

Do you ever wonder if a few typos can impact your site’s search performance? According to Google’s Search Advocate John Mueller, it takes more than just a few grammatical missteps for Google’s crawler to determine your site’s quality.

During a New Year’s Eve Office Hours hangout, Mueller said that if certain portions of a website are deemed low quality, it can negatively impact the site’s search ranking overall. A good example of this is a site that has different language versions within the same domain. If the site has a French-language version that is made up of quality content, but the English translation isn’t up to the same standard, the ranking of the French version of the site could be negatively impacted.

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