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5 Mistakes You’re Making on Facebook Instant Articles

It's worth finding the right strategy.

After making a huge wave during its rollout in 2015, some legacy publishers are now abandoning Facebook Instant Articles. In fact, more than half of the original launch partners for Instant Articles were no longer using the format in January 2018. For major publishers, Instant Articles has carved out a reputation of being hard to monetize and having limited insights. Still, Facebook announced that the use of Instant Articles grew 25% last year, with more than 10,000 publishers on board.

While big-name publishers like The Washington Post may be abandoning Facebook's mobile format, there's still room for growth and revenue on the platform for both brands and media companies. Our RebelMouse clients are experiencing growth using the format every day. However, it does take careful testing and the right strategy to see ROI and audience increases using Instant Articles. If you're still struggling to find the sweet spot on Instant Articles, here are five common missteps that could be throwing off your strategy.
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Easily Snap RebelMouse Into Slack

RebelMouse offers a Slack integration that allows you to sync your editorial process with Slack's notifications. We can set up three events that trigger notifications:

  • Changed stages in the editorial process
  • Edited a post
  • Published a post
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A Seamless Transition: Introducing RebelMouse to New Team Members

Behind every site powered by RebelMouse, there's a team of dedicated content creators, storytellers, developers, and leaders who are working to make sure their site is growing and flourishing. Sometimes, these teams fluctuate as new members join and others leave.

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How to Use Variables to Set Colors Across Your Site

Why This Is Important

You can easily set colors for every element of your site on RebelMouse, including the color of your text, links, and headlines. Usually there's a set of 2–3 colors used across a site. But instead of hardcoding the color on every element, you can use variables to make it so that if a color needs to change, you can update it in one place instead of everywhere — making future maintenance easy.

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Learn More About RebelMouse’s High-Performing Infrastructure

To ensure every site powered by RebelMouse is high performing, secure, and optimized for user experience, we only use the best and most reliable methods to host our infrastructure. Here's a detailed look at some of the services and security measures we use every day to secure maximum stability and security for each of our sites.

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