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The Strategy Behind Facebook Instant Articles Monetization

We see clients make $$ every day.

We're in a very lucky position at RebelMouse because normally you get to only see your own data. We're able to see what's happening across a huge set of web properties with different audiences, missions, strategies, and teams all over the world. We share our learnings in strategy sessions with clients where we brainstorm on how to make this information and these trends applicable to their business.

There is a lot of noise going around about Facebook Instant Articles not performing well. But what we're actually seeing is quite beautiful in many cases. We have clients experiencing up to $25 CPM — and even $35 — on Instant Articles now. They're achieving those numbers not through a sales team, but rather with effective content on sites that are perfectly optimized for social — and this absolutely includes a seamless Instant Articles configuration. Across the board, we're seeing sites hold a healthy $5 CPM a day, and some even regularly come in at $10.

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Easily Snap RebelMouse Into Slack

RebelMouse offers a Slack integration that allows you to sync your editorial process with Slack's notifications. We can set up three events that trigger notifications:

  • Changed stages in the editorial process
  • Edited a post
  • Published a post
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A Seamless Transition: Introducing RebelMouse to New Team Members

Behind every site powered by RebelMouse, there's a team of dedicated content creators, storytellers, developers, and leaders who are working to make sure their site is growing and flourishing. Sometimes, these teams fluctuate as new members join and others leave.

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How to Use Variables to Set Colors Across Your Site

Why This Is Important

You can easily set colors for every element of your site on RebelMouse, including the color of your text, links, and headlines. Usually there's a set of 2–3 colors used across a site. But instead of hardcoding the color on every element, you can use variables to make it so that if a color needs to change, you can update it in one place instead of everywhere — making future maintenance easy.

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Learn More About RebelMouse’s High-Performing Infrastructure

To ensure every site powered by RebelMouse is high performing, secure, and optimized for user experience, we only use the best and most reliable methods to host our infrastructure. Here's a detailed look at some of the services and security measures we use every day to secure maximum stability and security for each of our sites.

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